#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

Mike Haney, Levels Editorial Director, and Casey Means, Levels Chief Medical Officer, sat down with Jon Bier, Founder and Chief Executive of our PR agency, Jack Taylor PR. Mike, Casey, and Jon dig into the advantages of collaborating with PR agencies, like JTPR, and how press helps bring attention to Levels and the metabolic health crisis.


Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl


Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(11:18) - Work with brands that are solving problems
(14:25) - Not every brand needs PR
(20:00) - PR isn’t a silver bullet early on
(21:13) - Look at the work of a PR company
(26:30) - More transparency is better
(29:07) - Use storytelling to educate
(34:56) - Look for cultural alignment
(41:54) - Be platform agnostic
(49:38) - Think in terms of soundbites
(1:02:05) - Don’t rely on celebrities and athletes

Transcripts & Show Notes

Watch the Video – https://youtu.be/YndcxHKAnO4

Avsnitt(291)

#99 - How to make a real impact in the community: Opportunities & challenges | Mac Conwell & Ben Grynol

#99 - How to make a real impact in the community: Opportunities & challenges | Mac Conwell & Ben Grynol

It can be a challenge to reach the communities you want to impact most. How do you know you’re taking the right steps and making the right connections? The good news is it doesn’t have to happen overn...

8 Apr 202251min

#98 - Changing your mindset to "maybe" (Ben Grynol & Mike DiDonato)

#98 - Changing your mindset to "maybe" (Ben Grynol & Mike DiDonato)

Levels Head of Growth, Ben Grynol, sat down with Head of Success, Mike DiDonato. They deconstructed the idea about mindset and how it relates to some of the situations Mike has faced over the past mon...

6 Apr 202256min

#97 - How environmental chemicals are making us sick and fat (Dr. Rob Lustig & Dr. Casey Means)

#97 - How environmental chemicals are making us sick and fat (Dr. Rob Lustig & Dr. Casey Means)

Landmark new research published by Dr. Rob Lustig and dozens of other scientists shows us for the first time the intricate mechanisms of how environmental chemicals directly cause obesity, uncovering ...

5 Apr 20221h 13min

#96 - Finding meaning and connection in life and work (Ian Schumann & Mike Haney)

#96 - Finding meaning and connection in life and work (Ian Schumann & Mike Haney)

Levels Editorial Director, Mike Haney, sat down with our Software Engineer, Ian Schumann, to chat about Ian’s past experience with linguistics as well as the idea of finding meaning and connection in ...

4 Apr 202252min

#95 - How do you think about Growth? (Rachel Sanders & Ben Grynol)

#95 - How do you think about Growth? (Rachel Sanders & Ben Grynol)

Rachel Sanders, CEO of Rootine, chatted with our Head of Growth, Ben Grynol, to dig into our philosophy on Growth and how we think about it as a function within our growing company. Sign Up to Get Yo...

1 Apr 202253min

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's ex...

30 Mars 202256min

#93 - Evolving roles as the company grows (Ben Grynol & Mike DiDonato)

#93 - Evolving roles as the company grows (Ben Grynol & Mike DiDonato)

Levels Head of Growth, Ben Grynol, sat down with one of the earliest team members of Levels, Mike DiDonato, Head of Success. They chatted about the early days and history of the company and how we hav...

28 Mars 202248min

#92 - Data insights from 1.9 million food logs (Ben Grynol & Helena Belloff)

#92 - Data insights from 1.9 million food logs (Ben Grynol & Helena Belloff)

Levels Head of Growth, Ben Grynol, and Levels Data Scientist, Helena Belloff, chatted about some of the implications around data collection, what we can do with it and how we extrapolate it to find co...

25 Mars 202246min

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