#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.


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Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA

Avsnitt(292)

#92 - Data insights from 1.9 million food logs (Ben Grynol & Helena Belloff)

#92 - Data insights from 1.9 million food logs (Ben Grynol & Helena Belloff)

Levels Head of Growth, Ben Grynol, and Levels Data Scientist, Helena Belloff, chatted about some of the implications around data collection, what we can do with it and how we extrapolate it to find co...

25 Mars 202246min

#91 - From zero to one (Ben Grynol & Scott Klein)

#91 - From zero to one (Ben Grynol & Scott Klein)

Levels Head of Growth, Ben Grynol, and Head of Product, Scott Klein, chatted about the idea of zero to one- going from nothing to something at a startup. They dived into why this can be challenging to...

23 Mars 202252min

#90 - Honest questions from a Stanford student (Sam Corcos & Emma Casey)

#90 - Honest questions from a Stanford student (Sam Corcos & Emma Casey)

Sam Corcos, Levels CEO, sat down with Emma Casey, a Stanford student and podcaster for Seed Stage Stories. They chat about some of the main questions that students tackle like, “What should I study?” ...

21 Mars 202256min

#89 - Living on a farm while working at Levels (Ben Grynol & Chris Jones)

#89 - Living on a farm while working at Levels (Ben Grynol & Chris Jones)

Levels Head of Growth, Ben Grynol, sat down with Head of Member Experience, Chris Jones, to chat about Chris’ journey to Levels from some of the largest tech companies. They also dived into Chris’ dai...

18 Mars 202259min

#88 - The company is the product (Sam Corcos, Josh Clemente & Michael Mizrahi)

#88 - The company is the product (Sam Corcos, Josh Clemente & Michael Mizrahi)

Levels Head of Operations, Michael Mizrahi and Co-Founders, Sam Corcos and Josh Clemente, sat down to chat about why we focus on culture, how it evolves as a team scales and how it relates to the conc...

17 Mars 202253min

#87 - Inflammation and metabolic health (Ben Grynol & Taylor Sittler)

#87 - Inflammation and metabolic health (Ben Grynol & Taylor Sittler)

Levels Head of Growth, Ben Grynol, chatted with our Head of Research & Development, Taylor Sittler, M.D, about the effects of inflammation, what it is and how it correlates to our metabolic health.  ...

15 Mars 202229min

#86 - Member Story: Curiosity led Natalie Lumpkin down a path of monitoring her glucose and making life changes (Ben Grynol & Natalie Lumpkin)

#86 - Member Story: Curiosity led Natalie Lumpkin down a path of monitoring her glucose and making life changes (Ben Grynol & Natalie Lumpkin)

Levels Head of Growth, Ben Grynol, sat down with Levels member, Natalie Lumpkin, to chat about her journey with Levels and how it has impacted her health journey over the past year. Sign Up to Get Yo...

14 Mars 202250min

#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

#85 - When should startups focus on getting press? (Jon Bier, Mike Haney & Casey Means)

Mike Haney, Levels Editorial Director, and Casey Means, Levels Chief Medical Officer, sat down with Jon Bier, Founder and Chief Executive of our PR agency, Jack Taylor PR. Mike, Casey, and Jon dig int...

11 Mars 20221h 4min

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