#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

#94 - Lifecycle, e-mail and some of the strongest growth levers today (Will Wong, Ben Grynol & Josh Mohrer)

Levels Head of Growth, Ben Grynol, Head of Global Operations, Josh Mohrer (JM), chatted with Will Wong, one of the partners at Andreessen Horowitz, a lead investor of Levels. They dived into Will's extensive experience with e-mail and performance marketing at Dropbox, Twitch and Disney Streaming. They also dug into how e-mail is a strong lever in building engagement and why companies should consider this as a strong distribution channel.


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Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health

(05:45) - Applying baseball vendor logic to marketing
(12:14) - Minimize the risk of launching Disney+
(16:15) - Be prepared for the end of free trial period
(18:27) - Segments need to be distinct
(22:03) - Get the messaging right for each group
(23:26) - Keep people engaged in the short term
(25:06) - Create long term fans
(30:18) - Make content for all the segments
(40:28) - Lean into product-led growth
(50:31) - Sometimes a left-field idea is the best one

Transcripts & Show Notes

Watch the Video – https://youtu.be/GYwgQMI75DA

Avsnitt(292)

#60 - From the NFL to Levels (Matt Flanagan & Ben Grynol)

#60 - From the NFL to Levels (Matt Flanagan & Ben Grynol)

Ben Grynol, Levels Head of Growth, sat down with former NFL player and now Levels Support Specialist, Matt Flanagan, to discuss Matt's transition from professional football and venture capital culture...

10 Jan 202255min

#59 - Understanding your cholesterol panel & metabolic health blood tests - The ultimate guide | Dr. Robert Lustig & Dr. Casey Means

#59 - Understanding your cholesterol panel & metabolic health blood tests - The ultimate guide | Dr. Robert Lustig & Dr. Casey Means

A metabolic blood test and cholesterol panel can be confusing, so in this ultimate guide, our Chief Medical Officer and Co-Founder Dr. Casey Means talks with Levels advisor and author of Metabolical t...

6 Jan 202253min

#58 - Lifespan Book Club (Casey Means & David Sinclair)

#58 - Lifespan Book Club (Casey Means & David Sinclair)

Levels advisor and author of Lifespan, David Sinclair, sat down with Levels Chief Medical Officer, Casey Means, Head of Growth, Ben Grynol and Head of Research & Development, Taylor Sittler, during ou...

3 Jan 20221h 13min

#57 - Building & Scaling Remote Teams (Sam Corcos & Darren Murph)

#57 - Building & Scaling Remote Teams (Sam Corcos & Darren Murph)

Sam Corcos, CEO of Levels, sat down with Darren Murph, Head of Remote at GitLab Inc. to discuss their take on building and scaling remote teams. Sign Up to Get Your Free Ultimate Guide to Glucose: ht...

30 Dec 202158min

#56 - Autoimmune disease, multiple sclerosis, holistic protocols, & metabolic health | Dr. Terry Wahls & Dr. Casey Means

#56 - Autoimmune disease, multiple sclerosis, holistic protocols, & metabolic health | Dr. Terry Wahls & Dr. Casey Means

Can a holistic protocol address the root cause of autoimmune diseases like multiple sclerosis (MS)? We explore how metabolic health is tightly linked to autoimmune diseases and how understanding blood...

27 Dec 202147min

#55 - Traveling the world & becoming a software engineer (Ben Grynol & Stephanie Coates)

#55 - Traveling the world & becoming a software engineer (Ben Grynol & Stephanie Coates)

Levels Head of Growth, Ben Grynol, sat down with our Software Engineer, Stephanie Coates, to chat about her journeys around the world as a digital nomad, what she learned about travel and life along t...

23 Dec 20211h 1min

#54 - Equity at startups – what does it all mean? (Zac Henderson & Michael Mizrahi)

#54 - Equity at startups – what does it all mean? (Zac Henderson & Michael Mizrahi)

Levels Head of Operations, Michael Mizrahi, and Head of Legal, Zac Henderson, sat down to discuss all the technical intricacies of equity including what it is, how it works and the value behind it.  ...

20 Dec 202149min

#53 - The importance of mental health and avoiding burnout at startups (Alex Lieberman & Sam Corcos)

#53 - The importance of mental health and avoiding burnout at startups (Alex Lieberman & Sam Corcos)

Levels CEO, Sam Corcos, sat down with Alex Lieberman, Executive Chairman of Morning Brew, to discuss the importance of mental health in the workplace, especially in a startup remote environment. They ...

16 Dec 202155min

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