#104 - SEO and the approaches for pursuing a strong organic growth strategy (Ben Grynol, Mike Haney, & Eli Schwartz)

#104 - SEO and the approaches for pursuing a strong organic growth strategy (Ben Grynol, Mike Haney, & Eli Schwartz)

Levels Head of Growth, Ben Grynol, and Levels Editorial Director, Mike Haney, chatted with Growth Advisor and SEO Strategic Consultant, Eli Schwartz. They discussed the idea of SEO as a strategic growth lever and what are the most efficient and inefficient ways of using it.


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Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health


Watch the video – https://youtu.be/UqW-9YsaUpg

(07:04) - Prioritize content by user need
(10:46) - Don’t overcomplicate SEO
(12:33) - Fit SEO into the funnel
(17:12) - Focus on search intent
(20:41) - Think beyond Google
(23:42) - Don’t chase the algorithm
(26:55) - SEO isn’t always a great growth lever
(29:10) - Put SEO in product, not marketing
(31:48) - Engineering-driven SEO is more scalable
(42:14) - Don’t do SEO first

Transcripts & Show Notes

Avsnitt(292)

#278 - How your gut microbiome affects gut and overall health | Dr. Will Bulsiewicz & Mike Haney

#278 - How your gut microbiome affects gut and overall health | Dr. Will Bulsiewicz & Mike Haney

Your gut microbiome affects everything from your mental health and cognitive function to your immune system and metabolic health. Gut health symptoms, such as bloating, gas, constipation, or diarrhea,...

24 Juli 20251h 35min

#277 - Key blood tests that tell you about your pancreas health  | Dr. Robert Lustig & Mike Haney

#277 - Key blood tests that tell you about your pancreas health  | Dr. Robert Lustig & Mike Haney

The pancreas is a complex organ, but some key biomarkers can assess its health. The pancreas is both an exocrine organ (meaning it produces enzymes) and an exocrine organ (meaning it secretes hormones...

10 Juli 20251h 5min

#276 - Lab tests for female hormones: menopause and fertility | Dr. Natalie Crawford & Mike Haney

#276 - Lab tests for female hormones: menopause and fertility | Dr. Natalie Crawford & Mike Haney

Lab testing for female reproductive hormones offers insight into menstrual cycle irregularities, fertility concerns, and understanding where you are on the perimenopause, menopause, and post-menopause...

26 Juni 20251h 5min

#275 - What labs for micronutrient levels tell you about your health | Dr. Joel Fuhrman & Mike Haney

#275 - What labs for micronutrient levels tell you about your health | Dr. Joel Fuhrman & Mike Haney

Proper nutrition supports healthy aging and longevity—that much is clear. But nutritional advice online can be confusing, so what does the science say about healthy eating? It’s less about your macron...

12 Juni 20251h 11min

#274 - Blood testing 101 and taking action on your lab results | Dr. Anjali Dsouza & Mike Haney

#274 - Blood testing 101 and taking action on your lab results | Dr. Anjali Dsouza & Mike Haney

Levels offers biomarker testing to give you more insight into your health status so you can understand the root causes of your symptoms, take a preventive approach to disease, and see if your lifestyl...

30 Maj 202546min

#273 - How to track carbs, fat, and protein with AI and why | Josh Clemente & Dominic D'Agostino - (Replay)

#273 - How to track carbs, fat, and protein with AI and why | Josh Clemente & Dominic D'Agostino - (Replay)

Not all calories are equal. Tracking your macronutrient intake, using AI capabilities, can help you improve your body composition, facilitate weight loss, and boost exercise performance. The three mac...

24 Apr 20251h 43min

#272 - Three diet rules for better liver health and fat loss | Dr. Swaranjit Bhasin & Dr. Casey Means - (Replay)

#272 - Three diet rules for better liver health and fat loss | Dr. Swaranjit Bhasin & Dr. Casey Means - (Replay)

What diet should you follow? Metabolic health experts say it doesn’t matter whether you’re keto, vegan, or otherwise if you focus on three simple principles, which will help reduce your risk for cance...

20 Mars 20251h 1min

#271 - How to keep your blood sugar more stable and why it matters for weight loss and overall health – Tips from Glucose Goddess | Jessie Inchauspé & Dr. Casey Means - (Replay)

#271 - How to keep your blood sugar more stable and why it matters for weight loss and overall health – Tips from Glucose Goddess | Jessie Inchauspé & Dr. Casey Means - (Replay)

Stable glucose levels are a foundation of feeling and looking your best at any age. When glucose levels are more erratic—with spikes and crashes—cravings, weight gain, low energy, health issues, and m...

20 Feb 20251h 12min

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