#128 - All things in marketing attribution | Josh Mohrer, Paul Barszcz, & Ben Grynol

#128 - All things in marketing attribution | Josh Mohrer, Paul Barszcz, & Ben Grynol

With online sales, all customer touchpoints are important for attribution. But how do you determine which are the strongest levers, which have the highest ROI, and whether remarketing is actually worth it?


Sign Up to Get Your Free Ultimate Guide to Glucose: ⁠https://levels.link/wnl


In this episode, Levels’ Head of Growth, Ben Grynol, chatted with our head of Global Operations, Josh Mohrer, and Digital Marketing Manager, Paul Barszcz about all things marketing attribution.

They cover:

  • Determining where sales come from
  • Why and what Levels measure for attribution
  • Benefits and pitfalls of tracking attribution
  • Building trust with your customers
  • Testing multi-touchpoint attribution
  • When attribution tracking becomes a waste of time
  • How our diverse startup team contributes to marketing strategy and attribution insights
  • Memo – Levels Approach to Earned, Owned and Paid Media

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

🎙 What Levels’ head of Global Operations, Josh Mohrer, Digital Marketing Manager, Paul Barszcz, and Head of Growth, Ben Grynol discuss:

(5:26) – How to define attribution

(8:06) – Attribution is a social science

(10:07) – Figure out where demand is generated

(11:12) – Examine your spending habits

(13:30) – Take the long view

(14:45) – How much will you pay to acquire a new customer?

(22:46) – The importance of an omni-channel approach

(26:51) – Make your product worth the buy

(30:38) – Measure the performance of your channels

(36:12) – The Oprah effect

Transcripts & Show Notes

Follow our podcast, A Whole New Level, for more of the inside scoop from the Levels team. We talk about our mission to solve the metabolic health crisis, our fully remote and async startup culture, and the process of building a health and wellness movement from the ground up.

🔗 Helpful links:

Find us on YouTube: https://www.youtube.com/levelshealth Connect with Paul on LinkedIn: https://linkedin.com/paulbars

Avsnitt(291)

#148 - How to value equity at startups, above your cash salary | Mike Haney, Ryley Walker, & Tom Griffin

#148 - How to value equity at startups, above your cash salary | Mike Haney, Ryley Walker, & Tom Griffin

Here’s a look into how to value equity at a startup as part of your compensation package and how to think about secondary sales. Look for multiple new shows per week on A Whole New Level, where we hav...

15 Juli 202245min

#147 - What half of women will die of, and how to fix it | Dr. Sara Gottfried & Dr. Casey Means

#147 - What half of women will die of, and how to fix it | Dr. Sara Gottfried & Dr. Casey Means

Why do women have a higher risk of metabolic dysfunction and cardiovascular disease than men, and how do women move forward as empowered patients with their clinicians? Listen to this episode between ...

13 Juli 20221h 14min

#146 - Scaling startups: Growing communication, leadership, and goals | Sam Corcos & Sander Daniels

#146 - Scaling startups: Growing communication, leadership, and goals | Sam Corcos & Sander Daniels

Every time a startup team doubles, it’s like you’re in a new company. This can be jarring for leadership as they see the personal and team growth that needs to come with scaling comms, processes, and ...

11 Juli 20221h 4min

#145 - Big Ag feeds into Big Pharma: Metabolic health benefits from regenerative farming | Dr. Robert Lustig & Ben Grynol

#145 - Big Ag feeds into Big Pharma: Metabolic health benefits from regenerative farming | Dr. Robert Lustig & Ben Grynol

Since metabolic health is downstream of food production, we need regenerative farming, balanced ecosystems, and to lift the veil of Big Food’s marketing schemes in order to optimize the entire system....

8 Juli 202255min

#144 - Resilience: How well does your body respond to stress? | Dr. Taylor Sittler & Tom Griffin

#144 - Resilience: How well does your body respond to stress? | Dr. Taylor Sittler & Tom Griffin

The current ways of measuring health are limited: lack of disease isn’t enough. Resilience is a way to measure how well our bodies work now, and continuous monitoring can show us how well our bodies h...

7 Juli 202237min

#143 - Pick priorities & stay mission-aligned: How to avoid bike shedding | Sam Corcos & Ben Grynol

#143 - Pick priorities & stay mission-aligned: How to avoid bike shedding | Sam Corcos & Ben Grynol

How many times do you get clear about your priorities, and then get distracted and focus on something completely unimportant because it feels productive? This is what we at Levels call bike shedding, ...

6 Juli 202244min

#141 - How med schools approach metabolic health, nutrition, & behavior change | Dr. Elias Eid & Dr. Lauren Kelley-Chew

#141 - How med schools approach metabolic health, nutrition, & behavior change | Dr. Elias Eid & Dr. Lauren Kelley-Chew

Where does education around metabolic health, nutrition, and lifestyle fit into med school today? Look for multiple new shows per week on A Whole New Level, where we have in-depth conversations about ...

1 Juli 202252min

#140 - Non-technical SEO: How high-quality, standout content will always win | Nick Jordan, Mike Haney, & Ben Grynol

#140 - Non-technical SEO: How high-quality, standout content will always win | Nick Jordan, Mike Haney, & Ben Grynol

How do you “win” at the SEO game with content, landing pages, time-on-page, backlinks, and redirects—without getting technical? Look for multiple new shows per week on A Whole New Level, where we have...

30 Juni 202246min

Populärt inom Hälsa

somna-med-henrik
rss-bara-en-till-om-missbruk-medberoende-2
rss-jossan-nina
inga-beiga-morsor
alska-oss
not-fanny-anymore
rss-viktmedicinpodden
sexnoveller-deluxe
sova-med-dan-horning
angestpodden
vinterpasset
rss-vuxna-pa-latsas
johannes-hansen-podcast
brottarbroder
rss-sjalsligt-avkladd
sa-in-i-sjalen
rss-the-house-podcast-3
giggles-med-wiggles
rss-basta-livet
lagom-kondition