#197 - Building a brand in the direct-to-consumer space | Nik Sharma & Ben Grynol

#197 - Building a brand in the direct-to-consumer space | Nik Sharma & Ben Grynol

Branding isn’t just about the visual identity of a company. In this episode, Ben Grynol talks with Nik Sharma, “The DTC Guy” who runs Sharma Brands and HOOX, about what it means to build a good brand in the direct-to-consumer marketing space. Nik points out the crucial thing to remember is that no one remembers your brand unless you’re one of the top global brands, so it’s best not to get overly invested in how your brand is perceived. It’s best to drive consumer awareness, be consistent in providing valuable content and products, and pay attention to how you talk to and pitch your audience.


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Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

🔗 Helpful links:

Transcript: https://www.levelshealth.com/podcasts/197-building-a-brand-in-the-direct-to-consumer-space-nik-sharma-ben-grynol

Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

📲 Connect:

Connect with Nik Sharma on Twitter: https://twitter.com/mrsharma

Connect with Nik Sharma on LinkedIn: https://linkedin.com/in/mrniksharma

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#280 - How biosensors offer greater accessibility for our mission to reverse the metabolic health crisis | Dom D’Agostino, PhD, and Ben Grynol

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Greater accessibility to glucose biosensors has led to their use to improve metabolic health, prevent disease, and feel better. Historically, these biosensors for monitoring glucose were only availabl...

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Our kidneys filter out waste while retaining substances the body needs, such as electrolytes. Kidney health, which can be assessed with blood and urine biomarker tests, is paramount to overall health....

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