#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
My First Million5 Juni 2020

#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water

Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) sit down with Mike Cessario (@Cessario) Co-Founder and CEO of Liquid Death (@LiquidDeath). Mike gives the backstory on Liquid Death and together they talk through the importance of marketing and making boring market segments more exciting. Today's topic include: Mike gives the backstory on Liquid Death (2:30), Shaan asks Mike “where does this idea come from?” (7:30), Mike talks about how big the business is (10:20), Mike explains how to inject humor into stale brands (18:30), Mike talks about the difference between mineral waters in the United States and abroad (26:00) Mike compares businesses started by “business people” to businesses started by “creative people.” (39:40), Mike illustrates how he views Liquid Death as a pop-culture factory (44:00), Mike explains that “it’s all about speed” if you want to win when going from idea to product (54:48). See acast.com/privacy for privacy and opt-out information.

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#43 - Getting your team to take big risks, Turning office workers into remote, Quiet founders making big money

#43 - Getting your team to take big risks, Turning office workers into remote, Quiet founders making big money

Sam and Shaan are back talking news, trends, interesting products and businesses. The way to make a million is by surrounding yourself around other people who want it. Join our Facebook group where we...

8 Feb 202048min

#42 - Wall Street Bets & Tesla Shorts, Curating Job Boards & Executive Recruitment Firms

#42 - Wall Street Bets & Tesla Shorts, Curating Job Boards & Executive Recruitment Firms

Sam and Shaan are back talking news, trends, interesting products and businesses. The way to make a million is by surrounding yourself around other people who want it. Join our Facebook group where we...

7 Feb 202039min

#41 - Dating app that has an admissions process like Harvard

#41 - Dating app that has an admissions process like Harvard

** In our Facebook group yet? We hang out there so come join and let's talk ideas: www.facebook.com/groups/ourfirstmillion ** Amanda Bradford (@amandabradford) was 28 years old, in business school and...

5 Feb 20201h 2min

#40 - Paid Courses with Tom Wang, Barstool Acquisition & New Startup Hubs

#40 - Paid Courses with Tom Wang, Barstool Acquisition & New Startup Hubs

*** JOIN OUR FACEBOOK GROUP for share ideas and insight with each other: www.facebook.com/groups/ourfirstmillion *** Today we first chat to Tom Wang, who has sold a 7 figure Amazon FBA biz + runs a 7 ...

31 Jan 202047min

#39 - Getting a Billion People Working From Home

#39 - Getting a Billion People Working From Home

We interviewed the founder of Rev.com (they transcribe audio into text), to hear how he built this into a $206M (to be precise) business. We used them to transcribe the My First Million podcast episod...

29 Jan 202055min

#38 - Truth about ad agencies with Brendan Gahan + Brainstorming with Daniel Gross

#38 - Truth about ad agencies with Brendan Gahan + Brainstorming with Daniel Gross

The Hustle's My First Million presents: Million Dollar Brainstorm is back. Host Shaan Puri (@ShaanVP) and The Hustle CEO Sam Parr (@theSamParr) sit down and discuss what side hustles, trends and big b...

26 Jan 20201h 53min

#37 - Mastering Amazon FBA

#37 - Mastering Amazon FBA

Ever think your side-hustle could become a million-dollar company? Paul Anderson (@paul_d_andersen) did. Today on My First Million, we sit down with Paul who quit his 9-to-5 to focus on his Amazon FBA...

22 Jan 202049min

#36 - Data Privacy Tools, Food Franchises & Silicon Valley Mistruths

#36 - Data Privacy Tools, Food Franchises & Silicon Valley Mistruths

The Hustle's My First Million presents: Million Dollar Brainstorm is back. Host Shaan Puri (@ShaanVP) and The Hustle CEO Sam Parr (@theSamParr) sit down and discuss what side hustles, trends and big b...

18 Jan 202052min

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