#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water
My First Million5 Juni 2020

#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water

Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. Shaan Puri (@ShaanVP) and Sam Parr (@theSamParr) sit down with Mike Cessario (@Cessario) Co-Founder and CEO of Liquid Death (@LiquidDeath). Mike gives the backstory on Liquid Death and together they talk through the importance of marketing and making boring market segments more exciting. Today's topic include: Mike gives the backstory on Liquid Death (2:30), Shaan asks Mike “where does this idea come from?” (7:30), Mike talks about how big the business is (10:20), Mike explains how to inject humor into stale brands (18:30), Mike talks about the difference between mineral waters in the United States and abroad (26:00) Mike compares businesses started by “business people” to businesses started by “creative people.” (39:40), Mike illustrates how he views Liquid Death as a pop-culture factory (44:00), Mike explains that “it’s all about speed” if you want to win when going from idea to product (54:48). See acast.com/privacy for privacy and opt-out information.

Avsnitt(837)

4 dumb ideas that made people rich

4 dumb ideas that made people rich

Get a list of 100+ side hustle ideas to make $: https://clickhubspot.com/dha Episode 788:  Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk about simple $1M b...

23 Jan 1h 6min

10 Years of Money Wisdom in 51 Minutes | Morgan Housel

10 Years of Money Wisdom in 51 Minutes | Morgan Housel

Want the 4 money rules that changed Shaan's life? Get it here: https://clickhubspot.com/ugd Episode 787:  Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk to ...

21 Jan 53min

Story Of The Most Important Founder You've Never Heard Of

Story Of The Most Important Founder You've Never Heard Of

Get our Resource Vault - a curated collection of pro-level business resources (tools, guides, databases): https://clickhubspot.com/jbg Episode 786:  Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaa...

19 Jan 59min

When everything works, you learn the wrong lessons

When everything works, you learn the wrong lessons

Get our Resource Vault - a curated collection of pro-level business resources: https://clickhubspot.com/ebh Episode 785:  Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talks to Nick Huber ( https://x.com/...

15 Jan 56min

Why Balance Is the Enemy of Greatness | David Senra

Why Balance Is the Enemy of Greatness | David Senra

Get Sam's top 7 books for entrepreneurs (+ his reading strategy): https://clickhubspot.com/gds Episode 784:  Sam Parr ( ⁠https://x.com/theSamParr⁠ ) sits down with David Senra ( https://x.com/Found...

12 Jan 1h 11min

I chose to be broke for a year

I chose to be broke for a year

Want the 4 money rules that changed my life? Get it here: https://clickhubspot.com/fws Episode 783: Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) gets interviewed by his former intern about quitting a $12...

9 Jan 1h 6min

Two Millionaires Answer the Questions You’d Ask Off-Camera

Two Millionaires Answer the Questions You’d Ask Off-Camera

Get the free Side Hustle Ideas Database 👉 https://clickhubspot.com/rve Episode 782: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) answer listener questions.  ...

8 Jan 1h 13min

The best stuff we’ve read in the last 12 months

The best stuff we’ve read in the last 12 months

Want Sam's top 7 books for entrepreneurs (& his reading strategy)? Get it here: https://clickhubspot.com/bvp Episode 781: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/Sha...

6 Jan 57min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
avanzapodden
fill-or-kill
rss-inga-dumma-fragor-om-pengar
bathina-en-podcast
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
24fragor
montrosepodden
rss-den-nya-ekonomin
borsmorgon
dynastin
market-makers
svd-tech-brief