Ep. 3: On Digital Video with Barry John, Head Of Sales Operations at Channel 4
AdTech Heroes - Interviews with Advertising Technology Executives29 Sep 2021

Ep. 3: On Digital Video with Barry John, Head Of Sales Operations at Channel 4

In this week’s episode of the AdTech Heroes podcast, we discuss digital video with Barry John, Head Of Sales Operations at Channel 4.

Barry begins the episode by sharing more about his background in digital advertising. We learn that Barry has worked in digital advertising for 20 years, and he initially started in ad operations and digital display.

He explains that his focus has been on progressing and understanding how to develop technological solutions. Barry then goes on to discuss how he and his team have developed their roles as the digital industry has changed.

Viewing behaviours and patterns are discussed, and Barry explains how Channel 4 decides when to air certain shows. He also talks about how important programmatic advertising is in his day-to-day life working at Channel 4.

Barry goes on to talk about the impending death of the third-party cookie and how it affects business at Channel 4, explaining that for them, it doesn’t make any difference at all.

Finally, the episode wraps up with Barry sharing what he would choose as his adtech superpower if he could.

Learn all about digital video by tuning in to the latest episode of the AdTech Heroes podcast with Barry John, Head Of Sales Operations at Channel 4.

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