Ep. 12: Customer Client Success and Retention with Alex Bourg, Global Sr Director of Customer Success at Cisco
AdTech Heroes - Interviews with Advertising Technology Executives31 Mars 2022

Ep. 12: Customer Client Success and Retention with Alex Bourg, Global Sr Director of Customer Success at Cisco

In the latest episode of the AdTech Heroes podcast, we speak with Alex Bourg, Global Senior Director of Customer Success at Cisco, to discuss customer success and retention.

Throughout his career, Alex has worked in different roles in technology, from implementation and marketing to field and sales. He’s worked across different regions internationally, including the US market. Alex currently lives in Madrid with his wife and three daughters.

The episode begins with Alex sharing more about his career and how he got to the role he’s in today. We learn that Alex has always had a passion for technology, so working in this field makes sense for him.

We also learn how Alex works with his clients, how he’s built trust with them, and how he’s helped them perceive their value. We also learn whether Alex believes in the common idea that the client is always right.

Alex discusses how his team measures success in his role and what it's like working with so much data. He also talks about the importance of having transparency with customers.

Learn how Alex Bourg, Global Sr Director of Customer Success at Cisco, retains his clients so well by tuning into the latest episode of the AdTech Heroes podcast.

We’d love to hear from you

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(64)

Ep. 64: People, Not Platforms: Rebuilding Culture, Creativity & Agency Connection

Ep. 64: People, Not Platforms: Rebuilding Culture, Creativity & Agency Connection

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Gabrielle Levy, SVP of Precision at Digitas North America.They discuss how workplace culture and creative expression are being reshap...

30 Juli 31min

Ep. 63: The Rise of Agentic Commerce - How Conversational Shopping Is Changing Advertising

Ep. 63: The Rise of Agentic Commerce - How Conversational Shopping Is Changing Advertising

In this special episode of the AdTech Heroes podcast live from Cannes Lions 2026, Jon Wallett welcomes Charlotte Maines, Vice President, Devices Content & Advertising at Amazon.They discuss the rise o...

14 Juli 27min

Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Matt Prater, EVP, Innovation at OuterBox.They discuss how generative AI is transforming search and performance marketing, from the sh...

9 Juni 38min

Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships

Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sascha Lock, Executive Director (SVP), Integrated Investment at Hearts & Science.They discuss how people-first leadership is shaping ...

14 Maj 33min

Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data

Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Lisa Markou, Executive Vice President, Platforms at Publicis Collective.They explore how automation, creativity, and connected data a...

16 Apr 31min

Ep. 59: Authenticity & Human Connection in Live Music Advertising

Ep. 59: Authenticity & Human Connection in Live Music Advertising

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jared McCarthy, Co-Founder and Chief Strategy Officer at Venue Ad Network (VAN).They explore why live music venues are becoming a pow...

20 Mars 35min

Ep. 58: Cultural Identity, Behavior & AI: The New Playbook for Brand Connection

Ep. 58: Cultural Identity, Behavior & AI: The New Playbook for Brand Connection

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Alyssa Collier, Performance Marketing Manager, Paid Social & Display at Etsy.They explore how cultural identity and consumer behavior...

26 Feb 37min

Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership

Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sarah Leinberger, Vice President, Head of Marketing at Yoobi. They discuss how transformation and agility are reshaping modern market...

15 Dec 202528min

Populärt inom Business & ekonomi

framgangspodden
badfluence
dynastin
varvet
avanzapodden
uppgang-och-fall
svd-tech-brief
fill-or-kill
rss-inga-dumma-fragor-om-pengar
tabberaset
lastbilspodden
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-borslunch
rss-dagen-med-di
rss-veckans-trade
rss-kort-lang-analyspodden-fran-di
borslunch-2
rss-hos-psykologen
rss-dominoeffekten
bathina-en-podcast