Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA
In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising. During the conversation, they discussed: - How important is audio advertising in today's world? - What is AMA role in audio advertising? - What's next for audio advertising?
9 Nov 202344min
Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv
In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic. During the conversation, they discussed: - Jeremy's not traditional journey into entrepreneurship. - What does Cognitiv do? - What is bid shading?
18 Sep 202341min
Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake
In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie. --- During the conversation, they discussed: --- - How blending digital and physical experiences can enhance a marketing campaign's impact. - The criteria brands need to consider when selecting partnerships for cross-promotions. - How the Barbie-core movement tapped into nostalgia to create a buzz around the movie.
30 Aug 202323min
Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners
In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech. During the conversation, they discussed: - How the use of data within digital has changed over the years. - The role of AI in the future use of data. - The impact of the "death of the cookie" on data usage.
8 Aug 202333min
Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange
In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discussed: - Alex’s journey in ad tech/expertise - How is Index helping customers with streaming TV. - The State of the SSP landscape and the changing relationships between DSPs/SSPs.
12 Juli 202332min
Ep. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising
In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry experts to discuss our topic: ‘Beyond the Labels: Breaking Stereotypes in Advertising.’ Tune in as our guests explore the power of inclusive advertising, unmasking the biases that influence ad campaigns, & discussing the impact they have on our society. Hear from industry experts, thought leaders, & creative minds who are at the forefront of reshaping the advertising landscape. Get ready to dive into the complexities of advertising, providing a platform to discuss the transformative potential of inclusive & diverse messaging.
28 Juni 202354min
Ep. 29: Technology in The AdTech Industry with Melissa Blaha, Finecast
In this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry. During the conversation, they discussed: ✅ How technology has changed in AdTech over the years. ✅ Championing females in technology. ✅ How addressable tv has benefited from technology in AdTech.
8 Juni 202343min
Ep. 28: The Evolution of The Agency Sector with Katie Grosvenor, GroupM
In this episode, our host Dal sits down with Katie Grosvenor (Chief Engagement & Growth Officer) to discuss how the agency sector has evolved over the years. --- During the conversation, they discussed: --- ✅ How styles of working have changed. --- ✅ How agencies can retain top talent. --- ✅ The importance of mentorship.
17 Maj 202345min
