Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

Ep. 18: The changing nature of television trading with Mike Shaw, Director of International Ad Sales at Roku

How has TV trading changed over the last decade? Has it properly adjusted to consumer change?

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These were the two questions we posed to our guest, for today's episode of AdTech Heroes.

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During the conversation, Mike & Dal discuss:

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✅ How has TV changed and how is it adjusting to consumer change?

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✅ Programmatic vs direct. How has that evolved?

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✅ How do you now measure TV effectiveness?

Avsnitt(59)

Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA

Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA

In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising. During the conversation, they discussed: - How important is audio adver...

9 Nov 202344min

Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv

Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv

In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic. During the conversation, they discussed: - Jeremy's not traditional j...

18 Sep 202341min

Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Ba...

30 Aug 202323min

Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners

Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners

In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech. During the conversation, they discussed: - How the use of data within ...

8 Aug 202333min

Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange

Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange

In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discusse...

12 Juli 202332min

Ep. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising

Ep. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising

In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry ...

28 Juni 202354min

Ep. 29: Technology in The AdTech Industry with Melissa Blaha, Finecast

Ep. 29: Technology in The AdTech Industry with Melissa Blaha, Finecast

In this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry. During the conversation, they discussed...

8 Juni 202343min

Ep. 28: The Evolution of The Agency Sector with Katie Grosvenor, GroupM

Ep. 28: The Evolution of The Agency Sector with Katie Grosvenor, GroupM

In this episode, our host Dal sits down with Katie Grosvenor (Chief Engagement & Growth Officer) to discuss how the agency sector has evolved over the years. --- During the conversation, they discuss...

17 Maj 202345min

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