Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber
AdTech Heroes - Interviews with Advertising Technology Executives8 Feb 2024

Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber

In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business.


During the conversation, they discussed:


- Uber's advertising origin story.

- Examples of companies using Uber Advertising.

- How Uber is using data.

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