Building Brands in Brazil with Guta Tolmasquim

Building Brands in Brazil with Guta Tolmasquim

Isaac speaks with Guta Tolmasquim, the Founder and CEO of Purple Metrics, about building brands in Brazil. The discussion covers:

  • The shift from online to offline interactions and the importance of community in marketing in Brazil.

  • Challenges in the global marketing landscape, and the changing dynamics between brand building and demand generation.

  • Guta pushes for Brazil to contribute to the global conversation on the future of marketing because of Brazil’s unique talent for connecting with people.

  • Insights into Brazilian culture, such as the tropicalization of brands.

  • Guta discusses the need for brands to balance staying true to their essence while adapting to cultural nuances.

  • The importance of personal connections, the social nature of Brazilians, and their innate ability to create viral trends.

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Avsnitt(52)

Corruption, Compliance, and Corporate Governance in Brazil

Corruption, Compliance, and Corporate Governance in Brazil

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Juliana Wainstein, a lawyer and member of the compliance team at FAS Advogados - part of the CMS group - for a timely con...

3 Sep 1h 1min

Beyond Landmarks: The Changing Nature of Brazilian Luxury Travel

Beyond Landmarks: The Changing Nature of Brazilian Luxury Travel

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Mayra Iguchi, partner at HIP Hotels to learn about the Brazilian luxury travel market. With over 20 years in the travel i...

6 Aug 55min

Solving Last-Mile Logistics in Brazil, One Spreadsheet at a Time

Solving Last-Mile Logistics in Brazil, One Spreadsheet at a Time

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Stefan Rehm, co-founder and CEO of Intelipost. German by birth, Brazilian by choice, Stefan arrived in São Paulo in 2012 ...

2 Juli 1h

Guilherme Hannud on Finding Empathy and Freedom in the Art of International Trade

Guilherme Hannud on Finding Empathy and Freedom in the Art of International Trade

In this episode of Brazil (is not) for Beginners, Isaac sits down with Guilherme Hannud, international trade veteran, serial entrepreneur, and author — a man who has spent 55 years representing Brazil...

4 Juni 1h 8min

50 Years on the Front Lines of Brazilian Trade with Roberto Giannetti

50 Years on the Front Lines of Brazilian Trade with Roberto Giannetti

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Roberto Giannetti da Fonseca, economist, trade diplomat, and one of the most seasoned voices in Brazilian international t...

7 Maj 1h 14min

Taking Calculated Risks and Building with Purpose with Tsai Chi-Yu

Taking Calculated Risks and Building with Purpose with Tsai Chi-Yu

In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Tsai Chi-yu, Founder and CEO of Stay, to discuss his entrepreneurial journey, the lessons he learned working on scaleups ...

2 Apr 1h 11min

Uncorking Brazilian Wine and Its Place in the Global Wine World

Uncorking Brazilian Wine and Its Place in the Global Wine World

In this episode of Brazil (is not) for Beginners, host Isaac Matzner sits down with Alykhan Kareem, co-founder and former CEO of Sonoma Market, Latin America's leading premium wine marketplace, for a ...

5 Mars 1h 14min

Beyond Big Banks: How Sicoob’s Cooperative Model is Helping to Shape the Future of Financial Access in Brazil

Beyond Big Banks: How Sicoob’s Cooperative Model is Helping to Shape the Future of Financial Access in Brazil

Welcome to the new season of Brazil (is not) for Beginners! To kick things off, host Isaac Matzner sits down with Louize Oliveira, Coordinator of Sustainability at Sicoob, one of Brazil’s largest bank...

5 Feb 32min

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