Growth marketing for tech startups

Growth marketing for tech startups

Markus has been a growth manager, tech founder as well as CMO, CPO and Co-CEO in numerous startup, scaleup and enterprise working environments like Westwing and Amazon for more than 15 years. In the Startup Communication Podcast, he shares valuable insights about growth marketing and how B2B Scaleups can improve their business.

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Wie geht digitale Barrierefreiheit? – mit Gehirngerecht Digital

Wie geht digitale Barrierefreiheit? – mit Gehirngerecht Digital

Mal ehrlich – wie oft gibst du den Alternativtext bei LinkedIn & Co. an? Solltest du! Nicht nur weil digitale Barrierefreiheit ab 2025 Pflicht wird, sondern weil es vielen Menschen erst den Zugang zu ...

7 Juni 202447min

Financial marketing 101 – with Sophie Thurner from beatvest

Financial marketing 101 – with Sophie Thurner from beatvest

Marketing in the financial sector is somewhat special, because when it comes to people's money, they are very cautious - especially in Germany. Sophie Thurner founded beatvest three years ago - a plat...

29 Maj 202426min

Germany's youngest founder about establishing a business at the age of 13 – Episode in German

Germany's youngest founder about establishing a business at the age of 13 – Episode in German

Samuel Kutger was an astonishing 13 years old when he founded his first startup. He fought his way through the bureaucratic jungle to be allowed to even found a company. Today, he generates six-figure...

29 Feb 202432min

Fredy Osterberger on why CMOs should get to grips with Taylor Swift, AI and Apple - Episode in German

Fredy Osterberger on why CMOs should get to grips with Taylor Swift, AI and Apple - Episode in German

In this podcast, Carina talks to Fredy Osterberger, former Brand Marketeer at Apple EMEA and an absolute expert when it comes to branding, about the power of the brand, how CMOs can use AI intelligent...

2 Feb 202436min

 US vs. Europe – the best ecosystem for startups

US vs. Europe – the best ecosystem for startups

Clark Parsons joins Saskia in this episode of the Startup Communication Podcast to share the status quo of both, the European-, and the US startup-ecosystem. Do you want to learn to best of both world...

17 Nov 202335min

Inclusive instead of exclusive: Why your company should be inclusive

Inclusive instead of exclusive: Why your company should be inclusive

Diversity and inclusion are crucial for business success, so more and more companies in 2023 are open to it. But claiming support for DEI and at the same time greeting your customers only with Christi...

5 Juli 202335min

Building a strong identity for your startup

Building a strong identity for your startup

Branding for startups? You mean the logo, right? Is it a logo? Is it the CI? Or is it communication? When it comes to branding, everyone has a very different picture in mind of what is meant by it. Vi...

26 Maj 202328min

Conquering the German market: how to establish your startup successfully

Conquering the German market: how to establish your startup successfully

French Protech-Startup Matera is all about real estate. And since Germany has lots of landowners, they decided to expand. Gero Graf is General Manager for Matera Germany, has been involved from the ve...

27 Mars 202336min

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