Ep. 103: Gene Baur - Aligning Actions with Values

Ep. 103: Gene Baur - Aligning Actions with Values

Since 1986, as co-founder and president of Farm Sanctuary, Gene Baur has made it his mission to raise awareness about the abuses of factory farming and the devastation that our agriculture and food system has had on animals, workers, and those of us who consume the food.

It’s not a comfortable topic because no one wants to experience the horrors at these factory farms and slaughterhouses; however, for as driven as he is, you will also never meet someone more gentle, kind, loving, and empathetic as Gene.

He is a special soul and has had a hand in providing refuge, care, and healing for thousands of farm animals who otherwise would not have made it. In fact, TIME Magazine has hailed Gene as “the conscience of the food movement” for his 35-years of dedicated service.

Gene is a beacon of light whose purpose is centered on not just providing sanctuary for these animals, but also - without judgment - getting people back in touch with their humanity and aligning their actions with their values.

You'll hear Gene speak about:

  • The early days of Farm Sanctuary and his rescue missions

  • Stories about Hilda and other animals who have now become ambassadors for other animals

  • Why it's so vital to treat these farm animals as friends and not food

  • The three areas of work for the Sanctuary - Rescue, Education, Advocacy

  • How you can help support the work of Farm Sanctuary


Today’s conversation is uplifting and heartwarming, as much as it is educational and powerful. Open your hearts to one of the biggest hearts, Gene Baur, Founder of Farm Sanctuary.

About Gene Baur

A pioneer in the field of undercover investigations and farm animal rescue, Gene has visited hundreds of farms, stockyards, and slaughterhouses, documenting the deplorable conditions. His pictures and videos exposing factory farming cruelties have aired nationally and internationally, educating millions about the plight of modern farm animals, and his rescue work inspired an international farm sanctuary movement.

Gene was instrumental in passing the first U.S. laws prohibiting inhumane animal confinement and continues working on systemic food industry reforms. His work has been covered by major media outlets including ABC, NBC, CBS, Fox, the New York Times, LA Times, and Wall Street Journal among others.

Gene Baur has been hailed as “the conscience of the food movement” by Time magazine and named one of Oprah Winfrey’s SuperSoul 100 Givers.

Episode Resources

Farm Sanctuary Website - The Power of Sanctuary

PLANTSTRONGFoods.com - Order our new popcorn and dessert-inspired granolas

Our Virtual PLANTSTOCK Returns September 8-12th - Register today

Join the PLANTSTRONG Community

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