Producing a Marketer | BMS | Episode 3

Producing a Marketer | BMS | Episode 3

In This Week's Episode.....PRODUCTION Point #1: Currently Sitting Pretty
  • The BMS podcast is in the top ratings across the board as we look into the topic of the day, which is about doing the work as a Producer, coming all of the way down to how each of your hosts were raised economically in regards to how they tackle money.
  • We are changing the script inside of the business of money, especially in regards with hair, receiving the back story to get the full story, according to Danielle.

QUESTION: How were you raised to approach money?

Point #2: The Lack of Business in Front of the Chair
  • Danielle's upbringing with money pushed her to make her own money and be her own boss, but wasn't taught in hair school any background on business, which was the case for Val and Ani as well.
  • For a stylist there is a booth rent or commission based, which is taught in business school to sit and wait, hoping for a client to come through the door. It takes a lot of discipline to do booth rent and shift the mindset to hustle to get your own leads and learn marketing.

QUESTION: As a Stylist in your salon, do you prefer booth rent or commission based work?

Point #3: Learning Skills Behind the Chair
  • You won't be able to get the client in the chair to bring out the Artist as a Stylist if you don't know how to do the marketing behind the chair.
  • Danielle saw that regardless of all of the social media and location, Stylists are still being taught the same shit as before, in which one of the lies inside of the game is that working more = more money, debunked by the BMS team.

QUESTION: How do you avoid burnout for you within the hair industry?

Point #4: How to Market to Carve Out a Specific Niche
  • Know your craft and work smarter, not harder are the messages to teach in regards to being specific about what you as an Artist, analyzing the purpose behind marketing and raising prices to raise skill levels.
  • Attracting clients at a higher pay price shows that you believe in yourself and your art, learning how to handle the fear behind confrontation and defining what makes us passionate, getting paid more for doing a job that you love.

QUESTION: What does it mean to you to work smarter, not harder?

Point #5: Becoming Strategic in Selling What You Believe In
  • Marketing is the one skill that matters more than anything else inside of being a Stylists, which is what BMS is all about, as each member of the team shares how they hustle their way in Marketing.
  • The Artist rises when the results come, trusting the process that the BMS training works across the board from those willing to do the work.

QUESTION: The BMS Team talked about permission to no longer work Saturdays. Where in your world as a Stylist do you need to give yourself permission as well?

Quote of the Week:

"Work smarter, not harder."

--Anianne Rivera, from BMS 1.0

"A Marketer is someone that knows how to project a message, sharing the vision with others on where the Artist wants to go. Pay attention to what sells you and takes you down rabbit holes in social media, then make it your own. For me, I like selling and I'm easily sold, so I learned to pay attention to what other people were saying based off of asking myself, 'what do I like to buy?' doing marketing research. I had to figure out how to put my message out to the market place with a Call To Action and learning how to become strategic in selling something that I believe in."

--Danielle White

"There are tons and tons of case studies within the BMS program that has given Stylists freedom back because of the Marketing behind the Artist that can have the creativity to do what we love."

-Valerie Plunk

Stay Tuned for Next Week's Topic....PROFIT

Where we close in on the cash!!!!

http://bigmoneystylistnow.com

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Transforming Pain into Purpose: Kayla Cardona's Path to Empowerment | Episode 228

Transforming Pain into Purpose: Kayla Cardona's Path to Empowerment | Episode 228

Welcome back to the Big Money Stylist Podcast! This week, we’ve got an incredible guest— Kayla Cardona. Her story is one of resilience, faith, and finding purpose, and trust me, you don’t want to miss it. Kayla gets real with us about her journey from being a single mom to discovering her passion in real estate and life coaching. She shares the ups and downs she’s faced along the way, and how faith and vulnerability have played a huge part in her growth. Plus, she talks about her coaching program, Breakthrough, and her podcast, *Pain to Power*, where she shines a light on stories of strength and transformation. We dive into everything from the power of community to embracing the messy parts of life and finding your purpose in the process. If you’re looking for a serious dose of inspiration and some real talk about overcoming adversity, this episode is for you. Show Notes: https://nbr.education/2024/08/27/transforming-pain-into-purpose/ Join Our Insider List: ⁠⁠⁠⁠https://nbr.education/insider-list-opt-in⁠⁠⁠ Instagram: ⁠⁠⁠⁠https://www.instagram.com/naturalbeadedrowsextensions/

27 Aug 202444min

Insider Tips on Dermatology, Skincare, and Hair Extensions | Episode 227

Insider Tips on Dermatology, Skincare, and Hair Extensions | Episode 227

In this episode of the Big Money Stylist Podcast, Danielle sits down with renowned dermatologist and skincare expert Dr. Stefani Kappel for an inspiring conversation on career, skincare, and self-care. With over 15 years of experience in dermatology, Stefani shares the challenges and triumphs she’s encountered while building a successful career and balancing motherhood. Stefani discusses valuable topics like alopecia, the differences between scarring and non-scarring types, and how her go-to method, Natural Beaded Rows (NBR) extensions, supports healthy hair and scalp health. Stefani also offers expert advice on injectables, including Botox, Dysport, and Daxify, emphasizing the importance of choosing a board-certified professional. She further explores the world of laser treatments and her innovative skincare line, MD-AIRE, which blends the latest scientific advancements for glowing healthy skin. Throughout the episode, Stefani’s passion for educating her clients and advocating for a holistic approach to skincare shines through. Whether you're curious about dermatology, hair health, or how to succeed as a female entrepreneur, this episode is packed with actionable insights you won't want to miss! Key Takeaways: - The importance of selecting board-certified professionals for injectables. - How Natural Beaded Rows (NBR) extensions support scalp and hair health. - A holistic approach to skincare, blending treatments with a healthy lifestyle. Listen now to be inspired by Stefani Kappel’s journey and learn practical tips for elevating your skincare and self-care routine! Show Notes: https://nbr.education/2024/08/20/insider-tips-on-dermatology-skincare-and-hair-extensions/ Join Our Insider List: ⁠⁠⁠https://nbr.education/insider-list-opt-in⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/naturalbeadedrowsextensions/

20 Aug 202439min

Healing The Industry with Ashlee Vance | Episode 226

Healing The Industry with Ashlee Vance | Episode 226

What does it take to fly between states, manage two salons, and still find time for personal growth? Ashlee Vance unveils her secrets on today's episode. Ashlee isn't just a talented stylist; she's a powerhouse salon owner with two thriving locations in Oregon and Texas. She opened up about the challenges and triumphs she faced while establishing her salons, especially during the tumultuous times of 2020. Her story is a testament to the power of commitment, faith, and the importance of setting boundaries. We explored her new podcast, "Healing the Industry," which aims to address and rectify many backward practices in our industry. Ashlee's mission is to create a supportive community over competition, passionately believing in the transformative power of intentionality and connection. One of the key takeaways from our conversation was the importance of valuing oneself and setting clear boundaries to avoid burnout. Ashlee shared her personal experiences of flying back and forth between states, managing her salons, and the pivotal moments that led her to raise her prices and set stricter policies. We also touched on the significance of faith in her journey. Ashlee emphasized how embracing her faith openly has helped her attract like-minded clients and team members, creating a more cohesive and supportive environment. For those interested in learning more about Ashlee's coaching program, you can find her on Instagram at @‌ashlee.nova.strands and @‌healing.the.industry. Her program focuses on helping members of the beauty industry establish boundaries and achieve a balanced, fulfilling careers. Show Notes: https://nbr.education/2024/08/13/healing-the-industry-with-ashlee-vance/ Join Our Insider List: ⁠⁠https://nbr.education/insider-list-opt-in⁠ Instagram: ⁠⁠https://www.instagram.com/naturalbeadedrowsextensions/

13 Aug 202439min

The Power of Positive Mindset | Episode 225

The Power of Positive Mindset | Episode 225

Mindset is everything! In every situation, we have the opportunity to rewrite the narrative and adopt a positive outlook. It’s been proven that having a positive mindset contributes to our overall health and well-being, but in case you had any doubt, guest Kaitlin O'Toole shares her story on today’s episode. Kaitlin's journey is nothing short of amazing. Given just five years to live, she changed the tides of her story. Kaitlin opens up about her battle with multiple autoimmune diseases, including neurological Lyme disease and scleroderma, which significantly impacted her life. Despite a grim prognosis, Kaitlin refused to accept this fate. She moved to California, made a profound internal shift, and embraced life with a new mindset and purpose. Her story is marked by resilience, belief, and the transformative power of the mind-body connection. Kaitlin shares her miraculous recovery journey, including her decision to stop taking her medication and live purposefully, leading to astounding progress. Join us for this powerful episode of the Big Money $tylist Podcast. Kaitlin's story is a reminder that no matter how difficult life may seem, there is always hope and the possibility of a brighter future. Show Notes:https://nbr.education/2024/08/06/the-power-of-positive-mindset/Join Our Insider List: ⁠https://nbr.education/insider-list-opt-inInstagram: ⁠https://www.instagram.com/naturalbeadedrowsextensions/

6 Aug 20241h 9min

Empowering Women Through Fitness: Natalie Jill's Mission | Episode 224

Empowering Women Through Fitness: Natalie Jill's Mission | Episode 224

In this episode of the Big Money Stylist Podcast, Danielle K. White sits down with fitness expert and entrepreneur Natalie Jill. Get ready for an inspiring chat as Natalie shares her journey from corporate America to becoming a fitness icon. Natalie gets real about her personal struggles and triumphs, revealing how she overcame major life challenges like weight gain, divorce, and financial loss to build a thriving fitness brand. She talks about those pivotal moments that pushed her to rebuild her life and create something amazing. Her story highlights the power of making clear choices, setting a vision, and taking action toward your goals. Danielle and Natalie dive into the importance of being authentic, always learning, and the magic of sharing your story to inspire others. Natalie’s journey is a true testament to resilience, determination, and believing in yourself. This episode is full of valuable insights and practical advice for anyone looking to transform their life and career. Whether you're facing personal challenges or just need some motivation to take your business to the next level, this conversation is one you won’t want to miss. Tune in to hear Natalie Jill’s inspiring story and learn how you can apply these lessons to your own life, paving the way for your success. Show Notes: https://nbr.education/2024/07/30/empowering-women-through-fitness-natalie-jills-mission/⁠ Join Our Insider List: ⁠https://nbr.education/insider-list-opt-in⁠ Instagram: ⁠https://www.instagram.com/naturalbeadedrowsextensions/

30 Juli 202439min

You Are The "It" Factor Of Your Brand | Episode 223

You Are The "It" Factor Of Your Brand | Episode 223

From humble beginnings to incredible success, this episode is a must-listen for anyone chasing their dreams. In this episode of the Big Money Stylist Podcast, Danielle K. White chats with Emily Ford, a powerhouse entrepreneur and motivational speaker. Emily's story is a testament to grit and determination—she went from sleeping on a mattress on the floor to becoming a top-ranking network marketer and successful businesswoman. They discuss embracing your calling, the power of being authentic, and balancing masculine and feminine energies in life and business. Emily also shares exciting news about her Fortitude mentorship program and her upcoming book, "Never Be Shaken." This episode is packed with actionable insights and inspiring stories that will motivate you to lean into your strengths and chase your passions with confidence. Show Notes: https://nbr.education/2024/07/23/you-are-the-it-factor-of-your-brand Join Our Insider List: https://nbr.education/insider-list-opt-in Instagram: https://www.instagram.com/naturalbeadedrowsextensions/

23 Juli 202457min

How Stylist Culture is Changing For The Better | Episode 222

How Stylist Culture is Changing For The Better | Episode 222

🙅‍♀️ Canceling Toxic Salon Culture This week on Big Money $tylist Podcast, Katie Guthrie and Sarah Stephenson dive into the shift away from toxic salon environments. Sarah shares her story of moving from various salon jobs to owning Vibe Extension Lounge, all while building a positive and supportive culture. We talk about the struggles of traditional salons, the importance of core values, and why having a community like NBR is crucial to ending toxic salon culture for good. Tune in and help be part of the change our industry needs 🌟 Show Notes: https://nbr.education/2024/07/16/how-stylist-culture-is-changing-for-the-better/ Join Our Insider List: https://nbr.education/insider-list-opt-in Instagram: https://www.instagram.com/naturalbeadedrowsextensions/

16 Juli 202433min

Turn Your Passion Into Your Superpower | Episode 221

Turn Your Passion Into Your Superpower | Episode 221

Ever wondered how to launch a successful brand while working two jobs? Nicole did just that with her athleisure line Coco on the Go. In this episode of the Big Money Stylist Podcast, Danielle K. White catches up with Nicole, the founder of Coco on the Go, a fitness apparel brand. Nicole's journey is nothing short of inspiring—she launched her brand nine and a half years ago while holding down two jobs. Nicole shares the ups and downs of building her business from scratch, emphasizing the importance of using quality materials and how her brand has evolved with social media. She also gets personal, opening up about her fertility treatments and the balancing act of motherhood and entrepreneurship. This conversation dives into the heart of what it takes to succeed—consistency, passion, and the power of a supportive team. This episode is a must listen for anyone seeking inspiration for following their dreams. Show Notes: https://nbr.education/2024/07/09/turn-your-passion-into-your-superpower/ Join Our Insider List: https://nbr.education/insider-list-opt-in Instagram: https://www.instagram.com/naturalbeadedrowsextensions/

9 Juli 202438min

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