The Proof is in the Tracking | Episode 10

This week’s conversation centers around the topic of Profit, specifically why it’s important to know and track your numbers.

Point #1: Tracking Reveals the Truth

• Danielle: The Artist Ego is something we’ve all been guilty of where we brag about what an awesome week or quarter we've had, yet the actual numbers reveal a different reality. It's important to remember that tracking numbers is meant to bring awareness, not discouragement.

• Coach Ani: In our Mastermind classes, we have created a space where our students are very comfortable sharing their numbers in great detail, something normally viewed as a societal taboo. At the end of the day, numbers simply reveal where you are today. If you don’t know where you are right now, how can you expect to move forward with a realistic goal?

QUESTION: When will you retire exhaustion as a form of currency and a barometer of your success, and replace it with the proven system of tracking your numbers?

Point #2: Power Practice and Daily Four

• Coach Val: We require our students to practice NBR every single day. Daily repetition puts you on the Fast Track to Success. Danielle: After so much repetition, the technique has become second nature for me, allowing me to concentrate on the artistic side of color and blending - one of the biggest problems I see within the industry with hair extensions.
• Coach Ani: We require our students to do and track four things every single day: 1. Post a picture. 2. Post a video. 3. Send an audio message to a client. 4. Write a text post. This takes time, it takes effort, and it's something you have to get into the habit of doing - and it’s insanely important! It wasn't until Coach Kenzi started tracking her social media presence that her eyes were opened and showed her where she needed to make some shifts in her marketing to bring her the results she desired.

QUESTION: How has being consistent in your daily repetitions and marketing changed your results?

Point #3: Converting Mindsets

• Danielle: When using a funnel or some sort of paid promotion, if you’re not a household name, your job is to convert mindset. We may lure a person in with a pretty photo, but then we use videos and written copy to share our experiences and to educate, which changes a cold lead into a warm one really fast.
• Coach Ani: Converting a mindset isn’t about us convincing, forcing or coercing clients, rather it’s about them telling themselves that they want what we have been sharing with them via a ten minute video. If you do the convincing and converting, it’s buyer’s remorse every single time.

QUESTION: What can you change in your advertising to create a different experience for your potential clients?

Point #4: Leads, Applications and Consultations

• A lead is someone who has said, "Yes, I want to come sit in your chair." We personally talk with every single person who applies to either sit in our chair, attend a convention or one of our trainings because we want to make sure we are a good fit and vibe for each other.
• Coach Val: When we read through the applications and have conversations with potential clients, we are able to get on the same page with them, creating a bond that replaces the robotic production line mentality that is so prevalent within the industry.

QUESTION: What could be possible for you in your business if you began having conversations with clients ahead of time?

Point #5: It's In the Details

QUESTION: How much money are you really making per hour?