Strategic Marketing | Episode 12

In This Week's Episode.....PROFIT Point #1: Setting Stylists Free QUESTION: Can you relate to feeling like a slave behind the chair? Point #2: The Story Behind Money QUESTION: How is your background with money affecting you? Point #3: Painful Process of Raising Prices QUESTION: When is the last time you raised your prices? Point #4: Niching Gets You Rich QUESTION: Do you currently have a niche in your business?   Point #5: Be Committed to the Numbers QUESTION: Have you been tracking your numbers or living in Lala Land? Stay Tuned for Next Week's Topic...PROTECTION Protecting what you have built!

30 Jan 20181h 3min

In This Week's Episode.....PRODUCTION Point #1: Currently Sitting Pretty The BMS podcast is in the top ratings across the board as we look into the topic of the day, which is about doing the work as a Producer, coming all of the way down to how each of your hosts were raised economically in regards to how they tackle money. We are changing the script inside of the business of money, especially in regards with hair, receiving the back story to get the full story, according to Danielle.   QUESTION: How were you raised to approach money?   Point #2: The Lack of Business in Front of the Chair Danielle's upbringing with money pushed her to make her own money and be her own boss, but wasn't taught in hair school any background on business, which was the case for Val and Ani as well. For a stylist there is a booth rent or commission based, which is taught in business school to sit and wait, hoping for a client to come through the door. It takes a lot of discipline to do booth rent and shift the mindset to hustle to get your own leads and learn marketing.   QUESTION: As a Stylist in your salon, do you prefer booth rent or commission based work?   Point #3: Learning Skills Behind the Chair You won't be able to get the client in the chair to bring out the Artist as a Stylist if you don't know how to do the marketing behind the chair. Danielle saw that regardless of all of the social media and location, Stylists are still being taught the same shit as before, in which one of the lies inside of the game is that working more = more money, debunked by the BMS team.   QUESTION: How do you avoid burnout for you within the hair industry?   Point #4: How to Market to Carve Out a Specific Niche Know your craft and work smarter, not harder are the messages to teach in regards to being specific about what you as an Artist, analyzing the purpose behind marketing and raising prices to raise skill levels. Attracting clients at a higher pay price shows that you believe in yourself and your art, learning how to handle the fear behind confrontation and defining what makes us passionate, getting paid more for doing a job that you love.   QUESTION: What does it mean to you to work smarter, not harder?   Point #5: Becoming Strategic in Selling What You Believe In Marketing is the one skill that matters more than anything else inside of being a Stylists, which is what BMS is all about, as each member of the team shares how they hustle their way in Marketing. The Artist rises when the results come, trusting the process that the BMS training works across the board from those willing to do the work.   QUESTION: The BMS Team talked about permission to no longer work Saturdays. Where in your world as a Stylist do you need to give yourself permission as well?   Quote of the Week: "Work smarter, not harder." --Anianne Rivera, from BMS 1.0   "A Marketer is someone that knows how to project a message, sharing the vision with others on where the Artist wants to go. Pay attention to what sells you and takes you down rabbit holes in social media, then make it your own. For me, I like selling and I'm easily sold, so I learned to pay attention to what other people were saying based off of asking myself, 'what do I like to buy?' doing marketing research. I had to figure out how to put my message out to the market place with a Call To Action and learning how to become strategic in selling something that I believe in." --Danielle White   "There are tons and tons of case studies within the BMS program that has given Stylists freedom back because of the Marketing behind the Artist that can have the creativity to do what we love." -Valerie Plunk Stay Tuned for Next Week's Topic....PROFIT Where we close in on the cash!!!!   http://bigmoneystylistnow.com

23 Jan 20181h 2min

In This Week's Episode.....POWER Point #1:Modern Slave Stylist According to both Coach Val and Ani, if you don't have any freedom as a stylist, you are sacrificing days off and working on the weekends and bending over backwards putting ourselves INTO slavery according to Danielle learning skills to do hair but not the business side of it. It's hard to say no to money, but instead stylists undervalue their time. Success was measured according to how full the books are and how many clients are done in a day, when it comes down to shifting the perspective to make more money working less hours.   Question: Where have you as a Stylist found yourself to be a Slave behind the chair?   Point #2: The Power Behind Artists and Running Businesses The story in which stylists were told was that you just do what the salon is doing, and there wasn't any emphasis on the business side of things, which Danielle taught within herself to stop operating from the frames that were previously given. If you have no ideas what your numbers are, you will remain stuck, begin to hate your job and clients and bounce OR you can join BMS Live and join the monthly training explained within the podcast by Danielle, Ani and Val.   Question: What is the purpose behind your power to do the work that you're doing?   Point #3: The Reward of the Ripple Effect Power is about being willing to be uncomfortable to grow and learn, never apologizing for success and standing in your power for who you are, even if it means no longer having certain relationships remain in your life the more clear you become about how you want your power to be. There's a "spidey-sense" is about being in tune with our heart more than our head, even when it doesn't make sense that pushes us beyond the fear listening to a little voice that eventually yells, "We're doing epic shit!"   Question: What is the Voice within your heart that tells you something different than what your head is telling you?   Point #4: The Power of Association When we surround ourselves with people that are constantly leveling themselves up, they will push us to become a better version of ourselves. Most individuals live and die in guilt and shame, which effects every human being, but a virus at the core for Artists, becoming powerless seeking validation instead of owning success within oneself, keeping the door open for limitless possibilities.   Question: Where do you feel guilt and shame over the story that you're telling yourself?   Point #5: Gaining Certainty and Progress Through Collaboration One of the challenges that we run into is that we compare our current state with a highlight reel of all of the success that others have, creating a disempowering game of comparison. The Game of Collaboration is about pushing yourself beyond anywhere you've ever gone before by putting blinders on towards anything that doesn't bring inspiration. We all have a story that's pushed us to where we're at.   Question: How do you deal with the disempowering game of comparison?   Quote of the Day: "Don't apologize for who you are. Play to the biggest version of yourself." --Valerie Plunk  "Gaining Power isn't about losing other people, but if you're losing yourself, it could be that you're not standing on your own. When you're sure of your own power, you become clear of where you want to go." --Anianne Rivera "It's the scariest thing to follow your Path of Power that your heart is pulling you when it goes against what others expect from you." --Danielle White   Stay Tuned for Next Week's Topic....PRODUCTION Where we'll be dealing with the spicy topic of being liked or getting paid.   http://bigmoneystylistnow.com

17 Jan 20181h

Key Points Point #1: Toddler Hair to Bring New Techniques Natural Beaded Rows (NBR) came about because of always having super fine hair and the desire to have full, great hair. After looking at six different techniques and creating her own brand, Danielle realized that she is also an educator for a specific technique   Point #2: How to Become a Successful Business Owner Big Money Stylist (BMS) came about through discussing the business aspect of being a salon owner, which is NOT covered in hair college. It comes down to a marriage of being a business owner in front of the chair in order for the stylist to become an artist behind the chair.   Point #3: NBR Trainers: Val and Ani It was an instant connection when Valerie Plunk found DKW Styling before even learning about BMS because of the desire that she also had to have bomb hair extensions. As for Anianne Rivera, becoming part of BMS was getting pulled by the calling of learning the NBR technique.   Point #4: Carving Out Your Specific Niche The desire of creating a specific niche in the hair industry by creating an environment for a stylist to solely do NBR brought about the training and podcasts There's only so much that can be shared on an instagram post, so the next natural course of action became setting up trainings, conventions, and now the podcasts.   Point #5: Setting the Artist Free Taking NBR to the marketplace became a solution to setting the Artist within the hair stylist free. In order to do that, the Artist needs to know the business side behind the chair to make the art a reality.   __________________________________________ What's Covered Every Week, Every Month:   Week #1: Power   Week #2: Production and Perspective   Week #3: Profit   Week #4: Protection

6 Jan 20181h 1min