Darrell Whitelaw, Chief Product Officer, Proper
Alchemy18 Maj 2020

Darrell Whitelaw, Chief Product Officer, Proper

Darrell discusses his expertise in creative design, how Proper is helping people make sense of cannabis through its discoverability platform, and the progression of brand affinity and consumer loyalty in the space.

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Adam Steinberg, Co-Founder, Flow Cannabis Co.

Adam Steinberg, Co-Founder, Flow Cannabis Co.

Adam discusses sustainability in the cannabis industry, the importance of craft farmers and sun-grown cannabis, and executing omnichannel cannabis marketing campaigns.

23 Juni 202118min

Janel Ralph, CEO, RE Botanicals &  Founder, Harmony CBD

Janel Ralph, CEO, RE Botanicals & Founder, Harmony CBD

Janel discusses her personal and business journey with hemp, her role in shaping hemp legislation in South Carolina, and the importance of third-party testing for the industry and its consumers.

16 Juni 202121min

Haneen Davies, Chief Commercial Officer & Melissa Greenberg, Chief Consumer Officer, Houseplant

Haneen Davies, Chief Commercial Officer & Melissa Greenberg, Chief Consumer Officer, Houseplant

Haneen and Melissa discuss launching the Seth Rogen-founded cannabis brand, U.S. expansion and the growth of women leadership in the space.

10 Juni 202121min

Myles Pindus, Performance Marketing Manager, Public Goods

Myles Pindus, Performance Marketing Manager, Public Goods

Myles discusses the advertising strategy behind the growth of their CBD line, the importance of precision targeting and the road to ROAS.

9 Juni 202124min

Peter Barsoom, Founder & CEO, 1906

Peter Barsoom, Founder & CEO, 1906

Peter discusses building one of the fastest-growing cannabis brands in the space and the impact of fast-acting technologies in the edible category.

2 Juni 202119min

Pete Kadens, Chairman, The Kadens Family Foundation

Pete Kadens, Chairman, The Kadens Family Foundation

Pete discusses his career shaping the cannabis industry, his commitment to rectifying the damage from the war on drugs and the explosion of SPACs in the space.

27 Maj 202128min

Jay Livingston, CMO, Shake Shack

Jay Livingston, CMO, Shake Shack

Jay discusses Shake Shack's adaptive strategy during the pandemic, participating in 420 celebrations and the overlap between QSR and cannabis.

18 Maj 202121min

Juanjo Feijoo, CMO, Weedmaps

Juanjo Feijoo, CMO, Weedmaps

Juanjo discusses leading state-by-state marketing for one of the biggest players in the legal cannabis space, Weedmaps' Even Higher Together 420 event and the evolution of the brand's billboard market...

13 Maj 202123min

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