Zipporah Allen, VP of Digital Customer Experiences, Taco Bell
Send us a text Great news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to better serve, connect with, and reward fans for enjoying their Taco Bell favorites. The Taco Bell Rewards program is set up as a points-based system, rewarding fans with free food based on their purchases. As the brand shares the exciting news of the new program, Loyalty360 had the chance to speak...
15 Juli 202015min
Loyalty Live Session | Richard Jones, CMO, Cheetah Digital
Send us a text Loyalty360 Loyalty Live Interview: Richard Jones, CMO of Cheetah Digital to discuss his views on the current customer loyalty landscape and loyalty programs. Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changi...
14 Juli 202036min
Bill Tine, VP of Marketing, King Arthur Flour
Send us a text Over the last few months, have you found yourself asking "what is a Sourdough starter," "why did my cookies crumble," or "what can I bake with these ingredients in my pantry"? Well, good news – you are not alone. As quarantine regulations hit the United States, King Arthur Flour noticed business was far from its usual pre-Easter pace. In the span on a few short days as shoppers hit grocery stores and stocked up on essentials, suddenly shelves were without flour. The team ...
10 Juli 202023min
Kyle Ferguson, CEO, Confirmit
Send us a textAs a well-known solution provider for customer/employee experience and market research, Confirmit continually works to be a true and trusted partner for its clients. Many brands are hyper-focused on customer experience, immediacy, connecting with customers in the moment, which has only become more prevalent due to COVID-19. Confirmit helps clients keep up with rapidly changing expectations by powering VoC programs that facilitate valuable two-way dialogues. Furthermore, as many ...
9 Juli 202024min
Loyalty Live Session | Lonnie Mayne, Founder and CEO, Red Shoes Living
Send us a text Loyalty360 is hosting speakers weekly in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. This week, we had the pleasure of speaking with Lonnie Mayne, Founder and CEO of Red Shoes Living. During this session, Mark Johnson of Loyalty360 and Lonnie discuss customer loyalty/CX trends, the changing industry landscape, and what's next for customer loyalty. For those interested in watching t...
7 Juli 202026min
Rupa Rajopadhye, VP of Marketing Services, Iris
Send us a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Rupa Rajopadhye, VP of Marketing Services, Iris. Iris offers strategic consulting that leverages the company's disciplines in advanced marketing analytics, marketing technology enablement, customer journey manag...
17 Juni 202020min
Carlos Dunlap-Beard, VP of Loyalty Solutions, Clarus Commerce
Send us a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Carlos Dunlap-Beard, VP of Loyalty Solutions, Clarus Commerce. With over almost 20 years of experience in paid loyalty and over 50 programs built and managed, Clarus Commerce is a trusted partner in the premium ...
17 Juni 202020min
Melissa West, Director of Product Solutions, PDI
Send us a text In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Melissa West, Director of Product Solutions from PDI. PDI helps convenience retailers and petroleum wholesalers thrive through digital transformation and enterprise software that enables them to grow topline rev...
16 Juni 202017min
