Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data
Send us Fan Mail Since its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-st...
20 Mars 202325min
Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it colle...
17 Mars 202325min
Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries
Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Kelly Cook, Chief Marketing & IT Officer for David’s Bridal, about the development and expansion of the Diamond Loyalty program, her experi...
15 Mars 202330min
Loyalty360 Loyalty Live | Don Smith, Brierley
Send us Fan Mail Loyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
14 Mars 202330min
Empowering Customer-Facing Employees: How The Coffee Bean And Tea Leaf Baristas Personalize the Customer Experience
Send us Fan Mail By studying customer behavior, The Coffee Bean and Tea Leaf noticed the impact its baristas and brew crew had on building customer relationships and improving loyalty. Leveraging this...
1 Mars 202316min
Loyalty360 Loyalty Live | Christopher Sandstrom, Comarch
Send us Fan Mail Loyalty360's Mark Johnson interviews Christopher Sandstrom, Comarch, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.
28 Feb 202313min
Loyalty360 Loyalty Live | Joe Martin, Dow Jones and The Wall Street Journal
Send us Fan Mail Loyalty360's Mark Johnson interviews Joe Martin, Dow Jones and The Wall Street Journal, to discuss the trends in customer loyalty and customer experience, and the changing industry la...
14 Feb 202315min
Serving Uncommon Goodness: Noodles & Company Builds Emotional Connections Through Loyalty and Partnerships
Send us Fan Mail Stacey Pool is the Chief Marketing Officer for Noodles & Company, a restaurant chain dedicated to serving Uncommon Goodness at over 450 locations in 26 states. The fast-casual restaur...
13 Feb 202322min
