Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Loyalty360 Loyalty Live - with Brandon Logsdon, PDI

Send a text Loyalty360's Mark Johnson interviews Brandon Logsdon, President and GM, Marketing Cloud and Fuel Pricing Solutions, PDI to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, best practices, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live ...

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#414: Loyalty Live: CataBoom’s Aaron Lobliner on Gamification, Personalization, and Driving Loyalty in 2025

#414: Loyalty Live: CataBoom’s Aaron Lobliner on Gamification, Personalization, and Driving Loyalty in 2025

Send a text Brands today face a growing challenge: how to keep loyalty programs engaging and relevant in a market filled with similar offerings. As customers demand more tailored experiences and meani...

22 Jan 202523min

#413: From Collectors to Community: How Upper Deck Is Driving Fan Engagement

#413: From Collectors to Community: How Upper Deck Is Driving Fan Engagement

Send a text Loyalty360 recently spoke with Paul Nguyen, Senior Marketing Manager at Upper Deck, a leading brand in the trading card and memorabilia industry. Paul shared valuable insights into Upper D...

16 Jan 202516min

#412: Loyalty Live | Personalization Without Compromise: Exploring Wunderkind’s Role in the Future of Marketing

#412: Loyalty Live | Personalization Without Compromise: Exploring Wunderkind’s Role in the Future of Marketing

Send a text As marketing, and the technologies powering it, are becoming increasingly complex, brands that are striving to connect with customers on a deeper level must navigate emerging challenges li...

15 Jan 202529min

#411: Loyalty360 Executive Spotlight: John Sellers, Bank of America

#411: Loyalty360 Executive Spotlight: John Sellers, Bank of America

Send a text Loyalty360 had the pleasure of speaking with John Sellers, Head of Rewards at Bank of America and 2024 Loyalty Expo Champion of Customer Loyalty honoree. Bank of America’s Preferred Reward...

9 Jan 202521min

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

#410: Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

Send a text As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than w...

9 Jan 202527min

#409: A Love Story: David's Bridal's Diamond Loyalty Program

#409: A Love Story: David's Bridal's Diamond Loyalty Program

Send a text David’s Bridal stands as a powerhouse in the bridal retail market, with one out of every three brides in the United States walking down the aisle in one of their gowns. Kelly Cook, Preside...

18 Dec 202427min

#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

#408: Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

Send a text Memorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, Bran...

16 Dec 202419min

#407: Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

#407: Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

Send a text Cava, a Mediterranean-inspired restaurant chain with over 340 locations has carved out a unique space in the competitive fast-casual dining industry. Known for its fresh ingredients and vi...

11 Dec 202418min

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