Improving Customer Loyalty: A Q&A with Subway on the Launch of the New MVP Rewards Program
Send us a text Partners Fred DeLuca and Dr. Peter Buck opened Pete’s Super Submarines in Bridgeport, Connecticut, in 1965 after 17-year-old DeLuca asked the nuclear physicist (Buck) for advice on paying college tuition. With a $1,000 investment from Buck, the two were poised to change the quick service restaurant (QSR) landscape with fresh and affordable made-to-order sandwiches. In 1968, the Subway® name was used for the first time. By 1974, the two operated 16 shops in Connecticut. Fr...
12 Dec 202320min
Loyalty360 Loyalty Live | Peter Vogel, vPromos
Send us a text For brands with loyalty programs, customer interaction is an integral part of the total customer experience. Brands benefit when their programs are easy to join, and customers can effortlessly earn and use rewards. vPromos works with clients to minimize barriers to program participation by simplifying the loyalty experience for brands and their customers. Loyalty360 spoke with Peter Vogel, Chief Revenue Officer at vPromos, about how payment terminal technology can improv...
5 Dec 202326min
Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience
Send us a text Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has taken the brand into the digital space with its online store. Within the brand’s “old general store,” customers can purchase everything from apparel to candles to vintage candy to music. Around the holidays, the store is decorated with trees, and a Christmas theme fills the aisles, from stoc...
4 Dec 202329min
Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience
Send us a text Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, including domestic and international franchisees, and a footprint encompassing 42 U.S. states and 29 countries, the brand is celebrating 40 years of delivering memorable guest experiences. The I AM initiative recognizes the women who have “worn the orange shorts” — the Hooters Girls — and empowe...
4 Dec 202318min
Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry
Send us a text Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational trip of their dreams, including locations that focus on sustainability or even deliver a touch of history. Preferred Hotel Group, the parent company of Preferred Hotels & Resorts, rebranded in early 2023 to Preferred Travel Gro...
28 Nov 202325min
Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience
Send us a text Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in 2022, and Publix is expanding into new markets, with stores opening in Kentucky and enlarging the supermarket’s footprint to eight states. Employee-owned, the company is both customer- and associate-centric. A commitment to caring for and serving the communities in which stores are located i...
22 Nov 202323min
Loyalty360 Loyalty Live | Andy O’Dell, Clutch
Send us a text Artificial Intelligence (AI) has become a topic of conversation for marketers this year. With its ability to enhance personalization, tailor rewards, and make product recommendations, the technology has wide implications for customer loyalty. Even so, many marketers are struggling to wrap their heads around AI — how to define it, what it means for their brand, and the best way to implement platforms that leverage AI. Loyalty360 CEO Mark Johnson recently spoke with Andy O’Dell,...
21 Nov 202316min
Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty
Send us a text For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and if they don’t find it with one brand, they’ll swiftly switch to another. Doug Zarkin is the Chief Brand Officer at Good Feet Worldwide and is an experienced marketing leader with a background spanning from advertising to fashion and be...
15 Nov 202320min
