Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

Verizon: Forming Strategic Partnerships To Create a Meaningful Small Business Customer Loyalty Program

Send a text Mark Johnson, CEO of Loyalty360, spoke with Mike LiBassi, Manager, Business Lifecycle & Retention at Verizon, about the value of brand partnerships, gathering Voice of Customer feedback through multiple channels, and how the Verizon Business Mastercard® enables the company to deliver a meaningful small business customer loyalty program.

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#503: Leaders in Customer Loyalty: Brand Stories | Papa Murphy’s “Take and Bake” Pizza Reinvents Customer Engagement & Loyalty

#503: Leaders in Customer Loyalty: Brand Stories | Papa Murphy’s “Take and Bake” Pizza Reinvents Customer Engagement & Loyalty

Send a text Papa Murphy’s has sliced out a unique position in the crowded pizza category with a simple yet transformative idea: pizzas made fresh in-store, taken home, and baked by the customer. With ...

22 Jan 33min

#502: Leaders in Customer Loyalty: Supplier Voices | Capillary on Loyalty Trends Shaping 2026

#502: Leaders in Customer Loyalty: Supplier Voices | Capillary on Loyalty Trends Shaping 2026

Send a text Loyalty programs aren’t failing because they lack features: they’re failing because customers don’t feel value fast enough. As consumer budgets tighten and expectations accelerate, patienc...

20 Jan 30min

#501: Leaders in Customer Loyalty: Brand Stories | CAVA Blends Bold Mediterranean Flavors with Experience, Innovation, and Outstanding Service

#501: Leaders in Customer Loyalty: Brand Stories | CAVA Blends Bold Mediterranean Flavors with Experience, Innovation, and Outstanding Service

Send a text As one of the fastest-growing fast-casual brands, Mediterranean eatery, CAVA, was founded in 2010 as a full-service restaurant. The company’s goal is to make delicious food that customers ...

15 Jan 27min

#500: Leaders in Customer Loyalty: Industry Voices | Bounteous on the Shifts Redefining Customer Loyalty

#500: Leaders in Customer Loyalty: Industry Voices | Bounteous on the Shifts Redefining Customer Loyalty

Send a text As brands enter 2026, loyalty strategies are being reshaped by economic pressure, rapidly shifting consumer expectations, and the accelerating role of technology. Rising costs, tighter mar...

13 Jan 28min

#499: Leaders in Customer Loyalty: Brand Story | A Century of the Crave: White Castle's Recipe for Retaining Loyal Fans for 105 Years

#499: Leaders in Customer Loyalty: Brand Story | A Century of the Crave: White Castle's Recipe for Retaining Loyal Fans for 105 Years

Send a text White Castle’s loyal fan base has kept America’s “first fast-food hamburger chain” in business for nearly 105 years. What makes this brand still appeal to consumers and continue to expand,...

8 Jan 26min

#498: Leaders in Customer Loyalty: Industry Voices | Inside Kobie’s Perspective on the Forces Shaping Loyalty in 2026

#498: Leaders in Customer Loyalty: Industry Voices | Inside Kobie’s Perspective on the Forces Shaping Loyalty in 2026

Send a text As brands look ahead to 2026, loyalty programs are evolving beyond transactions toward deeper emotional connection, relevance, and trust. Shifting consumer expectations and broader uncerta...

6 Jan 26min

#497: Leaders in Customer Loyalty: Brand Stories | Teriyaki Madness: Driving National Growth Using Tech, Flavor, and Fun!

#497: Leaders in Customer Loyalty: Brand Stories | Teriyaki Madness: Driving National Growth Using Tech, Flavor, and Fun!

Send a text Known for its irreverent attitude, unstoppable energy, and Seattle-style teriyaki bowls, Teriyaki Madness has always taken its food, but never itself, seriously. Founded in 2003 by friends...

18 Dec 202534min

#496: Leaders in Customer Loyalty: Industry Voices | Blings: Putting the Personal into Loyalty Programs

#496: Leaders in Customer Loyalty: Industry Voices | Blings: Putting the Personal into Loyalty Programs

Send a text Blings, a global company headquartered in New York, New York, is using patented AI-powered MP5 technology to help companies create personalized, interactive videos that connect with custom...

16 Dec 202533min

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