Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty

Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty

Send us Fan Mail For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and if they don’t find it with one brand, they’ll swiftly switch to another. Doug Zarkin is the Chief Brand Officer at Good Feet Worldwide and is an experienced marketing leader with a background spanning from advertising to fashion and ...

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#491: Leaders in Customer Loyalty: Brand Stories | How Insomnia Cookies Turns Late-Night Cravings Into Community

#491: Leaders in Customer Loyalty: Brand Stories | How Insomnia Cookies Turns Late-Night Cravings Into Community

Send us Fan Mail Long after most bakeries close, Insomnia Cookies comes to life, satisfying the late-night cravings of students and sweet-tooth fans alike. Founded in 2003 in a University of Pennsylva...

20 Nov 202543min

#490: Leaders in Customer Loyalty Industry Voices: Driving Emotional Connections That Survive Competitive Pressures

#490: Leaders in Customer Loyalty Industry Voices: Driving Emotional Connections That Survive Competitive Pressures

Send us Fan Mail How do your customers honestly feel about your brand? Are they just interested in discounts, or do they really believe your brand cares about what they think, buy, and experience when...

18 Nov 202520min

#489: Leaders in Customer Loyalty: Brand Story | Reimagining Loyalty at Sea: Inside Carnival Cruise Line’s New Rewards Experience

#489: Leaders in Customer Loyalty: Brand Story | Reimagining Loyalty at Sea: Inside Carnival Cruise Line’s New Rewards Experience

Send us Fan Mail As customer expectations shift and loyalty programs across industries evolve, Carnival Cruise Line is setting a new course for what engagement can look like at sea. Building on over 5...

13 Nov 202530min

#488: ITA Group on Quantifying Emotional Loyalty: Turning Connection into Measurable Business Impact

#488: ITA Group on Quantifying Emotional Loyalty: Turning Connection into Measurable Business Impact

Send us Fan Mail In this episode of Leaders in Customer Loyalty: Industry Voices, Loyalty360’s Ethan Perry sat down with Chris Jones, Senior Vice President of Engagement Solutions at ITA Group, to exp...

11 Nov 202515min

#487: Leaders in Customer Loyalty: Brand Stories | Hospitality at the Heart: How Newk’s Eatery Blends Fresh Flavor, Warmth, and Loyalty

#487: Leaders in Customer Loyalty: Brand Stories | Hospitality at the Heart: How Newk’s Eatery Blends Fresh Flavor, Warmth, and Loyalty

Send us Fan Mail When you walk into a Newk’s Eatery, you’re greeted by the warmth of an open kitchen, the sound of sizzling steak and shrimp on the grill, and the fresh aroma of house-made salad dress...

6 Nov 202537min

#486: Leaders in Customer Loyalty: Industry Voices | How DragonPass Is Elevating Travel Loyalty Through Trust, Technology, and Time

#486: Leaders in Customer Loyalty: Industry Voices | How DragonPass Is Elevating Travel Loyalty Through Trust, Technology, and Time

Send us Fan Mail Every traveler knows the paradox of modern flight: one moment you’re gliding through security and boarding early; the next, you’re navigating delays, lost bags, or crowded lounges. Th...

4 Nov 202531min

#485: Inside MANSCAPED’s Members Only Rewards: How Emotional Loyalty Fuels the Brand’s Growth

#485: Inside MANSCAPED’s Members Only Rewards: How Emotional Loyalty Fuels the Brand’s Growth

Send us Fan Mail In the latest edition of Loyalty360’s Leaders in Customer Loyalty: Brand Stories series, Tara Roth-Sterger, Senior Loyalty Program Manager at MANSCAPED, shared insights into the brand...

30 Okt 202519min

#484: Leaders in Customer Loyalty: Brand Stories | Moe’s Southwest Grill: Redefining Loyalty with Flavor and Fun

#484: Leaders in Customer Loyalty: Brand Stories | Moe’s Southwest Grill: Redefining Loyalty with Flavor and Fun

Send us Fan Mail Step into Moe’s Southwest Grill and the first thing you’ll hear is the signature shout: “Welcome to Moe’s!” As part of the GoTo Foods platform company, Moe’s taps into enterprise reso...

23 Okt 202528min

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