Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign.

In this special panel, our hosts, Dal Gill, VP of New Markets, and Tina Iannacchino, VP Publisher Partnerships, North America at Seedtag, were joined by industry leaders Natasha Byrne (Managing Partner UM Worldwide), Justin Barton (SVP, Digital Strategy & Partnerships Black Enterprise Magazine), and Kehinde Akiwowo (Senior Director Business Development SHE Media) to explore the power of context across screens. Catch up with them as they exchange views, thoughts and answer the question in everyone’s minds: Why contextual matters now more than ever & how is helping brands connect with audiences across screens?


Key takeaways:

  • Harnessing the power of context across screens

  • Delivering relevant content that respects user privacy

  • Leverage AI to enhance audience engagement

Schedule a call with one of our contextual advertising experts today at https://Seedtag.com

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Avsnitt(61)

Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships

Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sascha Lock, Executive Director (SVP), Integrated Investment at Hearts & Science.They discuss how people-first leadership is shaping ...

14 Maj 33min

Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data

Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Lisa Markou, Executive Vice President, Platforms at Publicis Collective.They explore how automation, creativity, and connected data a...

16 Apr 31min

Ep. 59: Authenticity & Human Connection in Live Music Advertising

Ep. 59: Authenticity & Human Connection in Live Music Advertising

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jared McCarthy, Co-Founder and Chief Strategy Officer at Venue Ad Network (VAN).They explore why live music venues are becoming a pow...

20 Mars 35min

Ep. 58: Cultural Identity, Behavior & AI: The New Playbook for Brand Connection

Ep. 58: Cultural Identity, Behavior & AI: The New Playbook for Brand Connection

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Alyssa Collier, Performance Marketing Manager, Paid Social & Display at Etsy.They explore how cultural identity and consumer behavior...

26 Feb 37min

Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership

Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sarah Leinberger, Vice President, Head of Marketing at Yoobi. They discuss how transformation and agility are reshaping modern market...

15 Dec 202528min

Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising

Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jacob Davis, Executive Director & Global Head of Performance at Crossmedia.They discuss Jacob’s perspective on the rise of the “under...

17 Nov 202546min

Ep. 55: The Human Edge of AI in Modern Media

Ep. 55: The Human Edge of AI in Modern Media

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Liane Nadeau (Chief Investment Officer at Digitas North America) to cover the intersection of AI and advertising. They discuss Liane'...

20 Okt 202529min

Ep. 54: From Startup Vision to Global Scale: The Seedtag Story

Ep. 54: From Startup Vision to Global Scale: The Seedtag Story

In this special episode of the AdTech Heroes podcast, Brian Gleason, CEO of Seedtag, joins co-founders Albert Nieto and Jorge Poyatos to reflect on the journey that took Seedtag from a startup to the ...

7 Okt 202537min

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