Chipotle Uses Unique Ways, Channels to Build Loyalty program
Send us Fan Mail In Summer 2016, Chipotle tested a limited-time promotional program that appealed to its younger demographic. While the test went well, it wasn’t until Jason Scoggins, Chipotle’s Direc...
8 Mars 202127min
Ally Financial’s Marketing Capitalizes on Gamification Efforts
Send us Fan Mail Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive...
2 Mars 202114min
Choice Hotels Bets on New Gaming Partnership To Increase Loyalty
Send us Fan Mail Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International is one of the largest and most successful lodging franchisors in the world. Ch...
1 Mars 202129min
Q&A With Raja Rajamannar, Mastercard
Send us Fan Mail Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has au...
24 Feb 202131min
Atlantic Lottery Extends Customers’ Play Experience
Send us Fan Mail Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial govern...
23 Feb 202110min
Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’
Send us Fan Mail Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytronix. Mark Johnson, CEO of Loyalty360, spok...
22 Feb 202118min
Employee Buy-In Grows Hannaford All-Digital Rewards Program
Send us Fan Mail Hannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum award at the Employee Engagement and Impact ca...
17 Feb 202129min
TELUS Uses Rewards, Social Purpose to Grow Customer Engagement
Send us Fan Mail Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company. TELUS recently won two awards at the annual Loyalty360 aw...
16 Feb 202119min
