697 | AI Overview Optimization w/ Garrett Sussman

Coming back for his second segment of this interview series is Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. We explore the psychology behind consumer intent and assess h...

24 Juli 202442min

Welcome back to another episode of news from the EDGE! Erin is out traveling the world, so Mordy and Jacob guide the ship this week! Google AI Overviews take a big hit! Reports show that Overviews hav...

17 Juli 202428min

Welcome back to News from the EDGE! The crew is back together this week as we cover the breaking news in SEO as always. To better combat misinformation, Google will now require that advertisers discl...

3 Juli 202441min

Erin has traveled west this week for some much needed summer relaxation. Thankfully Andrew Cock-Starkey stepped in to help Mordy and Jacob deliver the news for this episode. Universal Analytics takes...

27 Juni 202446min

Mark Williams-Cook & Jack Chambers-Ward are back for their second segment this week as we dive head first into SGE and AI in search. Changes are on the horizon with Search Generative Experience. We we...

26 Juni 202454min

Welcome back to the EDGE! Google is accused of sending a $2.3 million check to successfully avoid a jury trial in their antitrust lawsuit. This payment has secured Google a Judges approval on a bench ...

21 Juni 202432min

This week, we welcome Mark Williams-Cook and Jack Chambers-Ward of the UK-based digital agency Candour for a double interview showcase. Jack serves as the Marketing Partnerships Manager at Candour and...

19 Juni 202446min