#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

Send a text In 2003, Insomnia Cookies was founded by Seth Berkowitz, a University of Pennsylvania college student seeking a late-night sweet treat—a shared need that turned into an opportunity for Berkowitz on the UPenn campus. He baked cookies in his college house kitchen and delivered them to hungry students in the early hours of the morning. The brand now counts two decades of serving up delicious cookies to customers, with nearly 300 stores across the U.S. and a couple in the U.K. ...

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Mohegan Gaming & Entertainment Better Big on Guest Loyalty

Mohegan Gaming & Entertainment Better Big on Guest Loyalty

Send a text Dave Martinelli is Chief Marketing Officer for Mohegan Gaming & Entertainment, a master developer and operator of entertainment resorts, including Mohegan Sun in Connecticut, Inspire in So...

3 Maj 202123min

Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Carlos Dunlap-Beard

Loyalty Live Mini-Series - 2021 Trends in Loyalty & CX with Carlos Dunlap-Beard

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30 Apr 202132min

Loyalty Live - 2021 Trends in Loyalty & CX w/ Tania Tawil, VP Client Services at Kobie

Loyalty Live - 2021 Trends in Loyalty & CX w/ Tania Tawil, VP Client Services at Kobie

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29 Apr 202122min

Joella’s Hot Chicken’s New Rewards Program is Hot, Hot, Hot

Joella’s Hot Chicken’s New Rewards Program is Hot, Hot, Hot

Send a text Joella’s Hot Chicken has 19 stores in Indiana, Ohio, Kentucky, Florida, and Georgia and continues to look for more expansion. The restaurant chain just launched its first loyalty and rewar...

28 Apr 202117min

Giant Eagle Works to Keep myPerks Simple and Easy

Giant Eagle Works to Keep myPerks Simple and Easy

Send a text Justin Weinstein is the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket and convenience store locations and employs more than 34,000 team me...

20 Apr 202127min

Loyalty Live with Todd Leach, Chief Client Officer at SMG

Loyalty Live with Todd Leach, Chief Client Officer at SMG

Send a text Loyalty360's Mark Johnson interviews Todd Leach, Chief Client Officer at SMG to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalt...

13 Apr 202122min

AARP Rewards Grows Membership with Intentional Touchpoints

AARP Rewards Grows Membership with Intentional Touchpoints

Send a text Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members. AARP Rewards recently received a Silver award and the Inno...

9 Apr 202123min

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

Send a text Urban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, about...

8 Apr 202124min

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