20Product: How Canva Builds Products: Lessons Learned, What Works? What Flopped? The Top 5 Product Lessons in Scaling to 185M Monthly Active Users with Canva Co-Founder and Chief Product Officer, Cameron Adams

20Product: How Canva Builds Products: Lessons Learned, What Works? What Flopped? The Top 5 Product Lessons in Scaling to 185M Monthly Active Users with Canva Co-Founder and Chief Product Officer, Cameron Adams

Cameron Adams is Chief Product Officer and co-founder of Canva where he is responsible for heading up the design and product teams. Since launching in 2013, Canva's global community has grown to over 185 million monthly users in over 190 countries. In 2021, Canva was valued at $40 billion, following a $200m funding round. This saw it become one of the most valuable private software companies in the world. Prior to joining Canva, Cameron found himself working closely with Lars and Jens Rasmussen (co-founders of Google Maps) to realise the design vision for Google Wave.

In Today's Episode with Cameron Adams:

1. From Accidental Joining to Most Valuable Private Company:

  • How did Cameron go from working on Google wave with Lars Rasmussen to co-founding Canva with Mel and Cliff?
  • What was the single closest near-death experience in the life of Canva?
  • Why did Canva fail as a social network? What did Cameron learn from that?

2. How to Create Users that Truly Love Your Products:

  • What have been Canva's biggest lessons on what it takes to do world class onboarding?
  • What is Cameron biggest advice to founders on how to create moments of delight in your product?
  • Is simplicity always best in product? What, when made more complex, is better for the user?

3. Scaling Canva into the Enterprise:

  • What are the biggest product changes that are required to move into enterprise?
  • What does Cam know about moving up market that he wishes he had known when he started?
  • What are the biggest product and design mistakes founders make when making the transition from PLG to enterprise sales?

4. AI Changes Everything: More Money or Better Products Only

  • Who will win the foundation model layer landscape? What will it be in 10 years?
  • Will companies actually make more revenue from having AI in products or will it just create better products?
  • How does Canva's implementation of AI in their products impact the margins of their products?

Avsnitt(1388)

20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro

20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro

Rob Schutz is Chief Growth Officer and Co-founder at Ro, the healthcare technology company building a patient-centric healthcare system. To date, Ro has raised over $870M with a last reported valuation of $5BN and under Rob's growth leadership, Ro has become one of the fastest-growing companies in the country. Prior to Ro, Rob was VP of Growth at Bark, the makers of BarkBox, and helped scale revenue from zero to $100 million. He also founded a Washington DC-based daily deals site that was acquired by kgbdeals in 2011. In Today's Episode with Rob Schutz You Will Learn: 1.) How Rob made his way into startups and growth through the world of daily deals? How that led to his leading growth for Bark and ultimately founding Ro? How did leading marketing for Bark impact his growth strategy today with Ro? 2.) What is "Growth" and When to Hire For It: How does Rob define "growth and "Head of Growth"? When is the right time to start thinking about a growth team? Should founders hire a "Head of Growth" first or hire younger growth reps? Where should the growth team sit within the organization? 3.) How to Hire Growth Leader and Reps: What is the step-by-step process to hire growth leaders and reps? How does it differ when hiring growth leaders vs reps? What questions does Rob always ask? What separates good from great answers? What case studies does Rob like to use to determine candidate quality? How can one tell whether marketeers and growth candidates truly understand data? 4.) How to Structure the Onboarding Process: What does the optimal onboarding process look like for new hires? What tasks and duties do you expect reps and growth leaders to complete in the first month? What are some early red flags that the candidate you have is not good enough? How can leaders deliberately manufacture moments for growth teams to interact with other teams? What are the biggest mistakes growth teams and leaders make in the early days?

19 Jan 202239min

20VC: Snowflake CEO Frank Slootman on How To Narrow The Focus and Increase The Quality, Why Every CEO Should Feel Anxious, Why Performance Reviews are BS & How to Unleash the Best People in Your Business

20VC: Snowflake CEO Frank Slootman on How To Narrow The Focus and Increase The Quality, Why Every CEO Should Feel Anxious, Why Performance Reviews are BS & How to Unleash the Best People in Your Business

Frank Slootman currently serves as Chairman and CEO at Snowflake and has over 25 years of experience as an entrepreneur and executive in the enterprise software industry. Prior to Snowflake, Frank served as CEO and President of ServiceNow taking the company from around $100M in revenue, through an IPO, to $1.4B. Before ServiceNow, Frank served as President of the Backup Recovery Systems Division at EMC following the acquisition of Data Domain Corporation/Data Domain, Inc., where he served as the CEO and President, leading the company through an IPO to its acquisition by EMC for $2.4B. You must check out Frank's book, Amp It Up. It can already be pre-ordered here. In Today's Episode with Frank Slootman You Will Learn: 1.) Narrow the Focus, Increase the Quality: How does Frank determine what to focus on? What does the prioritisation process look like? What one question does Frank ask his team to ensure they are focused? What are the best answers? What are the worst? When should you change focus? 2.) When There is Doubt, There is No Doubt: What does Frank mean by this? What does it apply to? When is there nuance? How long does Frank give people who are underperforming? How does he communicate their underperformance to them directly but productively? What is the right way to fire someone? Why are performance reviews BS? 3.) Make The Good People Great: How does Frank get the very best out of his teams? How does he make the good great? How does he use compensation and equity structures to supercharge his teams? How does Frank set stretch targets that are both ambitious but also attainable? 4.) The Art of Leadership and Board Management: Why does Frank believe every CEO should be anxious? How has Frank changed as a leader over time? What is the biggest mistake founders make when it comes to board management? How can founders actively manage and control their board? Item's Mentioned In Today's Episode with Frank Slootman Frank's Favourite Book: Courage Is Calling: Fortune Favours the Brave, The Speed of Trust: The One Thing that Changes Everything

17 Jan 202235min

20VC: Opensea Founder, Devin Finzer on Scaling GMV from $150M to $3BN in 18 Months, How Brands and Celebrities Will Harness NFTs To Change Their Business, The Impact of NFTs on Gaming & What is in Devin's Metamask Wallet?!

20VC: Opensea Founder, Devin Finzer on Scaling GMV from $150M to $3BN in 18 Months, How Brands and Celebrities Will Harness NFTs To Change Their Business, The Impact of NFTs on Gaming & What is in Devin's Metamask Wallet?!

Devin Finzer is the Founder & CEO @ Opensea, the world's first and largest NFT marketplace allowing you to discover, collect, and sell extraordinary NFTs. To date, Devin has raised over $423M for the company with their last $300M round valuing Opensea at $13.3BN. Before changing the world of NFTs, Devin co-founded ClaimDog which was acquired by Credit Karma and before founding ClaimDog, Devin was an engineer at Pinterest. Do want to say, I always love Semil Shah's startup of the year, for 2021 it was Opensea, check out his piece here. In Today's Episode with Devin Finzer You Will Learn: 1.) How Devin made his way into the world of NFTs and came to found the first and largest NFT marketplace in the form of Opensea? 2.) The Scaling Story: What were the first early signs that Opensea was working when they were in YC? What core metrics did they look at to determine success? Given NFTs not being "hot" at the time, how was the fundraising process for Opensea coming out of YC? What were the early investors most excited about? What was the inflection point when Opensea and NFTs really started to take off? What most surprised Devin about the way in which the inflection point happened? When scaling from $150M to $4BN in GMV, what are the first things to break in a company? How does Devin maintain company morale with such volatile crypto and NFT markets? 3.) The Next Decade of NFTs: How does Devin predict large brands and companies will utilise NFTs for their businesses? In what ways does Devin think creators and celebrities will use NFTs moving forward to create more efficient business models? How does Devin respond to the statement, "NFTs do more to harm than help income inequality?" What are Devin's biggest concerns moving forward when analysing the NFT market? How does Devin see the future for the development and experimentation of NFTs? 4.) The Future of NFT & Gaming: How does Devin see NFTs impacting the world of gaming most? How does Devin think about interacting with these gaming communities that are external to the centralised Opensea marketplace? Item's Mentioned In Today's Episode with Devin Finzer Devin's Favourite Book: Homo Deus: A Brief History of Tomorrow

14 Jan 202235min

20VC: The Memo: Never Before Revealed Metrics; A Full Breakdown of Unit Economics Behind JOKR, How Does Emerging Markets Compare to Developed Economies & The Biggest Misnomers on Quick Commerce with Ralf Wenzel, Founder & CEO @ JOKR

20VC: The Memo: Never Before Revealed Metrics; A Full Breakdown of Unit Economics Behind JOKR, How Does Emerging Markets Compare to Developed Economies & The Biggest Misnomers on Quick Commerce with Ralf Wenzel, Founder & CEO @ JOKR

Ralf Wenzel is the Founder & CEO @ JOKR, a global platform for instant retail delivery at a hyper-local scale serving both the US and LATAM. Ralf has raised over $260M for the company, most recently valuing it at $1.2BN. Prior to JOKR, Ralf spent 7 years as the Founder & CEO @ foodpanda, as well as, enjoying roles as Chief Strategy Officer @ Delivery Hero, Interim Chief Product and Experience Officer @ WeWork and even moving to the other side of the table as a Managing Partner with Softbank. In Today's Episode with Ralf Wenzel You Will Learn: 1.) What is the unit economic breakdown for quick commerce business models? What levers can be used to improve it over time? 2.) Comparing the US to LATAM: What is the AOV (average order value) in the US vs LATAM? What is the order frequency in the US vs LATAM? How does labour cost vary when comparing LATAM to the US? How does real estate cost for fulfilment centres differ when comparing LATAM to the US? How do product margins on a per product basis differ when comparing US to LATAM? 3.) New Market Growth and Maturation: What is the payback period for new markets? How has this changed over time? How does the payback period reduce with every new market being opened? What % of AOV is spent on marketing when a new market is opened? How does this marketing spend change over time? In mature markets, how much new customer acquisition is organic vs paid? What is the average weekly growth rate in new vs mature markets? 4.) Business Model Expansions: How does Ralf and JOKR approach the potential for private label goods? How does private label change the margin structure of the goods? What have been their lessons from starting their first private label goods? How does Ralf approach the ability to integrate advertising and paid search? What is needed for paid search and advertising to be a meaningful part of the business?

12 Jan 202244min

20VC: Former Governor of the Bank of England, Mark Carney on Why "Only the Niche Will Survive" in Crypto, How Governments and Central Banks Retain Control in a World of Decentralised Finance & The Winners and Losers in Crypto Exchanges and NFTs

20VC: Former Governor of the Bank of England, Mark Carney on Why "Only the Niche Will Survive" in Crypto, How Governments and Central Banks Retain Control in a World of Decentralised Finance & The Winners and Losers in Crypto Exchanges and NFTs

Mark Carney is Vice Chair of Brookfield Asset Management and Head of Transition Investing. Prior to Brookfield, Mark served as the Governor of the Bank of England from 2013 to 2020, and prior to that as Governor of the Bank of Canada from 2008 until 2013. Mark was also Chairman of the Financial Stability Board from 2011 to 2018. Mark is a long-time and well-known advocate for sustainability and is currently the United Nations Special Envoy for Climate Action and Finance. If that was not enough, Mark serves on numerous other boards including Stripe, Bloomberg Philanthropies and the Foundation Board of the World Economic Forum to name a few. In Today's Episode with Mark Carney You Will Learn: 1.) How Mark made his entrance into the world of finance and came to the role of Governor of the Bank of Canada? How did that role lead to his becoming Governor of the Bank of England? How did seeing multiple booms and busts impact Mark's investing mindset? 2.) Governments, Central Banks and Regulation: How do governments and central banks retain control in a completely decentralized financial world? Can traditional currencies and digital currencies peacefully co-exist? What are Mark's predictions for central bank digital currencies? How does Mark expect governments and central banks to regulate digital currencies in the coming years? 3.) The Winners and Losers: What does the future hold for crypto exchanges? How do competitors for digital gold perform? Why does Mark believe in crypto "only the niche will survive"? What does the rise of Defi mean for traditional banks? What will determine those that survive? What does Mark mean when he says the winners will decide "what is my interface with this crypto world?'' 4.) The Future of NFTs: Do NFTs do more to help or to harm income inequality? How does Mark see the future for the development and experimentation of NFTs? Who are the winners and losers in the next decade for NFTs? How does Mark feel about the pause between productivity gains and real wage benefits that exist today? Item's Mentioned In Today's Episode with Mark Carney Mark's Favourite Book: Arcadia by Tom Stoppard

10 Jan 202238min

20VC: Whoop Founder, Will Ahmed on How CEOs Can Perform at their Highest Level, Why There is Value in Struggle Early On, Why Realism is Overrated in Startups and How To Create a Culture of Delegated Decision-Making

20VC: Whoop Founder, Will Ahmed on How CEOs Can Perform at their Highest Level, Why There is Value in Struggle Early On, Why Realism is Overrated in Startups and How To Create a Culture of Delegated Decision-Making

Will Ahmed is the Founder and CEO @ Whoop, the company on a mission to unlock human performance with their wearable device that is your digital fitness and health coach. To date, Will has raised over $400M for the company with the last round valuing Whoop at $3.6BN and with a cap table including the likes of Softbank, Accomplice, Founder Collective, Foundry Group, IVP and more. In Today's Episode with Will Ahmed You Will Learn: 1.) How Will went from being a professional athlete and college student to founding one of the hottest startups in fitness and healthcare? What are the similarities and differences of being an athlete and being a CEO? 2.) What does Will mean when he says, "there is value in the struggle early on"? How does Will advise founders on when to give up vs when to stay the course? If Will had not struggled with funding in the early days, would the Whoop journey be different? How does Will advise founders when it comes to taking funding when it is on the table? What are the nuances to this? 3.) In what way does Will believe "realism is overrated"? When does Will believe it is good to be realistic? In what ways can it be good to be idealistic? How did Will get some of the largest sports stars on the planet to use Whoop in the early days? Why did Will always refuse to pay sports stars to use Whoop? What were the benefits of doing this? 4.) How does Will define high performance? Why does Will believe it is crucial for leaders to disassociate their own personal feelings from the progress of their company? What advice does Will give to leaders in an attempt to do this? What has Will done to be a better CEO in the last year? What does Will believe are his biggest weaknesses as a CEO? Item's Mentioned In Today's Episode with Will Ahmed Will's Favourite Book: Shoe Dog: A Memoir by the Creator of NIKE

5 Jan 202241min

20Growth: The Biggest Growth Lessons from Leading Teams at Instagram & Instacart, How To Structure The Hiring Process for Growth Teams, How To Onboard Growth Reps Efficiently and The Relationship Between Growth and The Rest of the Org with Bangaly Kaba, H

20Growth: The Biggest Growth Lessons from Leading Teams at Instagram & Instacart, How To Structure The Hiring Process for Growth Teams, How To Onboard Growth Reps Efficiently and The Relationship Between Growth and The Rest of the Org with Bangaly Kaba, H

Bangaly Kaba is the Head of Platform Growth @ Popshop Live, a live streaming mobile marketplace that combines commerce, entertainment, and social. Prior to Popshop, Bangaly led the product growth and consumer product orgs at Instacart and before Instacart was Head of Growth @ Instagram, where he built and led the product team that helped grow Instagram from 440M to > 1B monthly actives in 2.5yrs. If all of this was not enough, Bangaly has also spent time investing as a Sequoia Scout having made investments into Career Karma, Binti.com and Squad App to name a few. In Today's Episode with Bangaly Kaba You Will Learn: 1.) How Bangaly made his way into the world of growth and came to lead some of the largest growth orgs in tech at the likes of Instacart and Instagram? 2.) How does Bangaly define the rule of "Head of Growth"? When is the right time for founders to start hiring a growth leader? How do they know whether to hire a growth leader or junior growth reps? Where should founders place these first growth hires in the org? Product or marketing? 3.) How would Bangaly structure the hiring process for any growth hire? What are the must-ask questions? What case studies would Bangaly ask all candidates to complete? What are the signals of a 10x growth hire? What are some core red flags that show in the interview process? 4.) What does the ideal onboarding process look like for new growth hires? What are the signs that a new growth hire is hitting target and expectations? What are some early warning signs that a growth hire is not meeting expectations? 5.) What is the ideal relationship between the Head of Growth and the CEO? How often should they meet? How should they structure the discussion? How should the growth team work with product teams to be successful? How should growth teams work with marketing teams?

16 Dec 202138min

20VC: John Doerr on Buying 12% of Google for $12M, His Biggest Investing Lesson from 30 Years in Venture & The Climate Crisis: Why Governments are The Biggest Problem and Where the Biggest Opportunities Are in Climate Investing?

20VC: John Doerr on Buying 12% of Google for $12M, His Biggest Investing Lesson from 30 Years in Venture & The Climate Crisis: Why Governments are The Biggest Problem and Where the Biggest Opportunities Are in Climate Investing?

John Doerr is an engineer, venture capitalist, the chairman of Kleiner Perkins, and the author of the #1 New York Times best-seller Measure What Matters. For over 40 years, John has helped build some of the most generational defining companies of our generation. He was an original investor and board member at Google and Amazon, helping to create more than a million jobs. A pioneer of Silicon Valley's cleantech movement, John has invested in zero emissions technologies since 2006. Check out his latest book, Speed & Scale: An Action Plan for Solving Our Climate Crisis Now. In Today's Episode with John Doerr You Will Learn: 1.) What was John's entry into climate change investing? Having backed the likes of Amazon and Google, why did John decide then was the right time to do a climate fund, a pandemic fund, an iPhone fund? How does John think about market timing risk today? How does John determine between risks he is vs is not willing to take? 2.) What was one of John's biggest lessons on risk and upside from working alongside Tom Perkins? How did the Google deal come together? Where did John first meet Larry and Serge? What convinced John to write them a $12M check for 12% of the company? Why was it a contested deal within the partnership? How did the discussion go internally? 3.) Why and how is climate innovating and investing different today than it was in 2008? What are the core OKR's laid out in the book, that we need to achieve as a society? Why does John believe that governments are the biggest problem to us achieving these objectives? What does John mean when he says, "I am hopeful but not optimistic"? 4.) What does truly great listening mean to John? How would John describe his style of board membership? What do the truly special board members do? What does John do that makes him often cited as one of the best at recruiting? What is John's biggest investing miss? How did it change his mindset and approach? What investment is John most proud of, that no one knows? Item's Mentioned In Today's Episode with John Doerr John's Favourite Book: How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need

13 Dec 202137min

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