Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)
In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for t...
2 Jan 202417min
AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)
In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships...
1 Jan 202416min
Our New Podcast Format, Creator-Founders on the Rise, The Ideal Hook Length, and Social Media Repurposing (Experiments Dec 2023 Week 3)
In episode #2647, We delve into our new podcast format and outline our plans to occasionally feature guests in longer episodes. Additionally, we explore experiments conducted on various social media p...
29 Dec 202317min
Will Google's SGE AI Ruin Web Traffic?, Elon Musk's AI Chatbot Grok, and The Dangers of Too Many AI Tools (AI Corner Dec 2023 Week 3)
In episode #2646, We delve into the impact of Google's AI search tool on news publishers, underscoring the importance for publishers to diversify their traffic sources. Furthermore, we examine the cap...
28 Dec 202316min
Dangers of AI Content, The Death of Agencies, Best-kept SEO Secret, and The North Face's Genius Marketing Move (Reactions Dec 2023 Week 2)
In episode #2645, We discuss various topics related to marketing and technology, including our reaction to a tweet about the risks of using AI-generated content for big brands. We emphasize the import...
27 Dec 202318min
The Truth about Long-form Articles, Personal vs Corporate Brand, The 'Brandformance' Strategy, and De-anonymizing Web Traffic (Marketing 101 Dec 2023 Week 2)
In episode #2644, We discuss the effectiveness of long-form content in generating backlinks. Additionally, we explore the concept of 'brandformance,' where brands leverage popular social media content...
26 Dec 202317min
You're Using the Wrong Social Network, Facebook Lead Ads, and The New Google SEO Trend (Trends Dec 2023 Week 2)
In episode #2643, We discuss the latest trends in digital marketing, including the best social media platforms for advertising, where Facebook and YouTube lead the way in terms of revenue generation. ...
25 Dec 202317min
AI Assisted Content, Marketing Coaches, Twitter First Approach, LinkedIn Growth Strategy (Experiments Dec 2023 Week 2)
In episode #2642, We discuss their recent experiments and findings in this episode, sharing their success with posting on social media platforms based on Twitter engagement. We explain how they use Tw...
22 Dec 202317min
