Diving Deeper on the LinkedIn UGC Strategy
In episode #2606, We discuss LinkedIn's user-generated content (UGC) strategy and how it leverages AI to rank higher in search results. We highlight the gamification aspect of the strategy, where Link...
11 Nov 20236min
Gamestop buys FaZe for $17M (prev $725M); Better.com 97% down, Hopin sells for $15M after raising $1B; Hello Bello bankrupts
In episode #2605, We discuss recent acquisitions and business failures in the current market. We highlight the importance of discipline and patience when considering acquisitions, as well as the need ...
10 Nov 20238min
Your Customer Service Is Your Marketing
In episode #2604, We discuss the impact of customer service on marketing, using a recent incident involving Ahrefs as an example. Ahrefs, a popular SEO tool, faced backlash from customers after announ...
9 Nov 20236min
The $5 Million Marketing Playbook That Everyone Overlooks | Ali Abdaal
Ali Abdaal discusses his journey from a struggling YouTuber to a successful entrepreneur. He shares how he discovered the world of Internet marketing and the impact it had on his business. Ali emphasi...
8 Nov 202321min
How to Spend on Marketing the Right Way
In episode #2603, We discuss how to spend on marketing in a tough economic period. We emphasize the importance of being methodical and profitable with our marketing spend, rather than focusing solely ...
7 Nov 20237min
How to Get Out of YouTube Jail (is there one?)
In episode #2602, We discuss the concept of "YouTube Jail" and whether it exists. We share stories of YouTubers who struggled to gain traction on the platform but eventually found success. We also men...
6 Nov 20237min
This Will Crush Your Marketing if You Don't Take It Seriously
In episode #2601, We discuss the significance of fostering a culture of experimentation in marketing. We stress the importance of open-mindedness, a willingness to embrace failure, and a commitment to...
5 Nov 20238min
The Powerhouse Role That Is Growing in Popularity
In episode #2600, We discuss the growing popularity of the Chief of Staff role in companies, sharing our insights on why hiring a Chief of Staff can be beneficial for CEOs. This role helps create leve...
4 Nov 20237min
