S2 Ep9 : A Question Of Trust
All About PR18 Mars 2021

S2 Ep9 : A Question Of Trust

Good books on the Indian PR industry are hard to find. But we have a great find for you! Today we speak to Gayatri Rath and Paarul Chand the co-authors of A Question of Trust. A very well-written book that answers why communication has become one of the core functions of an organization and how a CEO can use it to their company’s best advantage.

Both the authors bring over fifty years of combined experience in corporate communications and the media industry to this essential and timely handbook on communication for the CEO. It not only emphasizes why corporate communication is an integral part of any organization but also how it can be marshaled for trust-building and growing brand value, even in times of unprecedented crises such as the COVID-19 pandemic. Packed with data and valuable insights from global corporate communications leaders, this is a book you must read if you are a business leader looking to consolidate your brand and cultivate trust. And if you are a PR professional who is working with a business leader as well.

Hit play and know more about why a strong communication strategy is essential for the CEO of today.


Season 2 - Episode 9


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S3 Ep12 : The Eternal PR Triangle – Client, Agency and Media

S3 Ep12 : The Eternal PR Triangle – Client, Agency and Media

The Eternal PR Triangle – Client, Agency and Media . This is a triangle that is often the point of almost all discussions in any PR meet up. We obsess, stress and are almost possessed with trying to b...

12 Okt 202220min

S3 Ep11 : 5 Communication Mistakes to Avoid

S3 Ep11 : 5 Communication Mistakes to Avoid

In PR we rely on effective communication at all ends of the spectrum to earn our bread and butter yet there are more than a few slips that happen along the way. Some we catch in time, others we really...

28 Sep 202221min

S3 Ep10 : Legacy Media Makes The Digital Switch

S3 Ep10 : Legacy Media Makes The Digital Switch

While we have all spoken endlessly about the growth of digital and new mediums, have you noticed how legacy media has innovated in this space? Some wonderful innovations that merge their decades of ex...

5 Mars 202222min

S3 Ep9 : Role of PR in the Boardroom

S3 Ep9 : Role of PR in the Boardroom

Communication is counted as one of the key skills across all good leaders. In this episode of All About PR we have with us Author G S Rattan who has published his first book - 10 Steps to the Boardroo...

21 Jan 202212min

S3 Ep8 : Transitioning Mediums

S3 Ep8 : Transitioning Mediums

Transitioning Mediums is not an easy feat. Whether it is from digital to print to digital or PR to journalism and vice versa. Each medium brings with it its own set of challenges and opportunities. In...

8 Jan 202232min

S3 Ep7 : Measurement in PR

S3 Ep7 : Measurement in PR

T.H.E Conversation to have! This was and is always a bone of contention between clients and agencies. Several discussions, seminars, and conferences later we are yet to arrive at a common ROI evaluati...

18 Dec 202132min

S3 Ep6 : Getting to the Story

S3 Ep6 : Getting to the Story

Why did your story not get picked up and how did competition win the journalist's trust? A key question every PR professional is asked almost every week. Today we delve into the nuances of how to crea...

27 Nov 202136min

S3 Ep5 : Diversity & Inclusion in PR

S3 Ep5 : Diversity & Inclusion in PR

The PR industry has a place for everyone with different talent sets. We do consider ourselves culturally diverse and inclusive. Yet, can there be more? The PR industry has been abuzz with chatter abou...

19 Okt 202134min

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