700 | News from the EDGE | Week of 7.29.2024

700 | News from the EDGE | Week of 7.29.2024

Join us for episode 700 of EDGE of the Web! We're grateful for each and every listener who keeps us motivated to push out new content each and every week, so raise a glass as episode 700 gets underway!

Reddit has limited all but one search engine from accessing its content. Surprise, surprise… It's Google. This move is sparked by an ongoing trend of publishers and websites aiming to protect their data from AI training models, although Google is an exception, likely due to their recent $60 million deal.

Cookie abolishment put on hold! That's right, Google is switching up once again. Recent Google plans show they have gone back on their word and will keep cookies on Chrome; instead, they will incorporate updated user preference management.

What the heck is a GEO? Well, it may be your future. Speculation suggests that Generative Engine Optimization (GEO) may be the title of the future for SEOs as the digital landscape shifts from search to AI optimization.

This week, we cover major industry news and find out how truly intelligent AI Overviews really are, so tune in and enjoy episode 700 of the EDGE!

News from the EDGE:

[00:06:40] Reddit is limiting all search engines except one: wonder which one…

[00:11:03] So are we getting rid of cookies, or not?!

[00:16:05] EDGE of the Web Title Sponsor: Site Strategics

[00:18:02] Are SEOs going to throw away their business cards to become GEOs?

Captain Obvious:

[00:27:52] Nike Ad Campaign


AI Blitz:

[00:33:40] OpenAI starts testing the SearchGPT prototype, here's what it looks like

AI Tools:

[00:38:18] Storyblocker - Visualized storyboard with real-time 3D and AI

[00:38:45] EDGE of the Web Sponsor: Inlinks

Barry Blast from Search Engine Roundtable:

[00:39:54] Report: How Often Google Mixes Ads Into Organic Search Results

[00:40:02] Ongoing Google Search Ranking Volatility For 2 Weeks

[00:42:03] Google: Core Update Isn't Extremely Far Away As Publishers Grow Concerned

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IEDC – Indiana Economic Development Corp Issues – Show 58

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Jay Baer & His Social Media Book – Youtility – Show 56

Jay Baer & His Social Media Book – Youtility – Show 56

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How To Optimize Your Videos For Search – Show 55

How To Optimize Your Videos For Search – Show 55

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13 Juli 201345min

What is the One Thing that Stops Conversion? – Show 54

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The Industry's Favorite SEO Podcast EdgeTalk : What's The One Thing That Keeps Searchers From Converting On Your Site? There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and […] The post What is the One Thing that Stops Conversion? – Show 54 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

6 Juli 201345min

Ecommerce SEO Tips and Jack Klemeyer – Show 53

Ecommerce SEO Tips and Jack Klemeyer – Show 53

The Industry's Favorite SEO Podcast EdgeTalk : We have top tips that you need to know if you have an online store, it's critical for the success of your site – Top Tips for Ecommerce SEO We're also going to be talking to a friend of the show, and a […] The post Ecommerce SEO Tips and Jack Klemeyer – Show 53 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

22 Juni 201345min

Failing in Consumer Trust – Show 52

Failing in Consumer Trust – Show 52

The Industry's Favorite SEO Podcast EdgeTalk : If Building Consumer Trust is the Key to Social Media, Why Are We Blowing It? We found a great article from Adobe's Marketing blog which mentioned a survey that by Forrester which found that of 58,000 online consumers in the U.S., only 15% […] The post Failing in Consumer Trust – Show 52 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

15 Juni 201345min

Google Penguin Update Round 2! – Show 51

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The Industry's Favorite SEO Podcast EdgeTalk : Google's Penguin Update, Round 2! You know we talk about Google regularly, and when there's an update, we're very attentive. Why? It means your opportunity to be in front of your potential audience, that's why! Well – Penguin 2.0 happened. And we'll have […] The post Google Penguin Update Round 2! – Show 51 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

8 Juni 201345min

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