#358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views)

#358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views)

“In life — from the simplest thing to the biggest thing — I want to be proud of what it is and stake my claim: ‘That’s mine and that’s how I do it.'” — Ken Block

Ken Block (@kblock43 on IG and TW) is a co-founder of DC Shoes and a professional rally driver with the Hoonigan Racing Division.

His rally career began in 2005, and he won Rookie of the Year that season in the Rally America Championship. Ken has accumulated five X Games medals and achieved global fame through his wildly successful viral series of Gymkhana videos. Gymkhana videos (including all associated edits) have racked up more than 500 million views, landing the franchise in Ad Age’s top-10 viral video charts.

In January 2010, Block formed the Monster World Rally Team (later renamed to Hoonigan Racing Division) and signed with Ford to pursue his dreams of racing in the World Rally Championship and in doing so, became one of only four Americans to ever score points in the WRC.

His latest project is The Gymkhana Files, which takes viewers behind the scenes of GYMKHANA TEN: The Ultimate Tire Slaying Tour, a video that, as of this writing, just went up and already has nearly 20M views. It’s all complete insanity.

Please enjoy this interview with Ken Block!

Click here for the show notes for this episode.

This episode is brought to you by LinkedIn Marketing Solutions, the go-to tool for B2B marketers and advertisers who want to drive brand awareness, generate leads, or build long-term relationships that result in real business impact.

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This podcast is also brought to you by Athletic Greens. I get asked all the time, "If you could only use one supplement, what would it be?" My answer is, inevitably, Athletic Greens. It is my all-in-one nutritional insurance. I recommended it in The 4-Hour Body and did not get paid to do so. As a listener of The Tim Ferriss Show, you'll get a free 20-count travel pack (valued at $79) with your first order at AthleticGreens.com/Tim.

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Avsnitt(862)

#802: Craig Mod — The Real Japan, Cheap Apartments in Tokyo, Productive Side Quests, Creative Retreats, Buying Future Freedom, and Being Possessed by Spirits

#802: Craig Mod — The Real Japan, Cheap Apartments in Tokyo, Productive Side Quests, Creative Retreats, Buying Future Freedom, and Being Possessed by Spirits

Craig Mod is a writer, photographer, and walker living in Tokyo and Kamakura, Japan. He is the author of Things Become Other Things and Kissa by Kissa. He also writes the newsletters Roden and Ridgeli...

25 Mars 20252h 15min

#801: In Case You Missed It: February 2025 Recap of "The Tim Ferriss Show"

#801: In Case You Missed It: February 2025 Recap of "The Tim Ferriss Show"

This is a special inbetweenisode, which serves as a recap of the episodes from last month. It features a short clip from each conversation in one place so you can easily jump around to get a feel for ...

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#800: Ev Williams — The Art of Pivoting (e.g., Odeo to Twitter), Strategic Quitting, The Dangers of Premature Scaling, Must-Read Books, and More

#800: Ev Williams — The Art of Pivoting (e.g., Odeo to Twitter), Strategic Quitting, The Dangers of Premature Scaling, Must-Read Books, and More

Ev Williams is the co-founder of Mozi, a new social network that helps you connect in person with the people you care about. Over the past 25 years, Ev has co-founded several companies that have helpe...

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#799: Richard Taylor and Greg Broadmore, Wētā Workshop — Untapping Creativity, Stories from The Lord of the Rings, The Magic of New Zealand, Four Tenets to Live By, and The Only Sentence of Self-Help You Need

#799: Richard Taylor and Greg Broadmore, Wētā Workshop — Untapping Creativity, Stories from The Lord of the Rings, The Magic of New Zealand, Four Tenets to Live By, and The Only Sentence of Self-Help You Need

Richard Taylor is the co-founder and creative lead at Wētā Workshop, which he runs with his wife and co-founder Tania Rodger. Wētā Workshop is a concept design studio and manufacturing facility that s...

12 Mars 20252h 23min

#798: Terry Real — Breaking the Rules of Traditional Couples Therapy for Superior Results, A Few Frameworks That Work

#798: Terry Real — Breaking the Rules of Traditional Couples Therapy for Superior Results, A Few Frameworks That Work

For this episode, I’m doing something a bit different. I’m featuring five chapters from the audiobook Fierce Intimacy by Terry Real. What you will hear in this episode will help you identify both your...

5 Mars 202540min

#797: Dr. Keith Baar, UC Davis — Simple Exercises That Can Repair Tendons (Tennis Elbow, etc.), Collagen Fact vs. Fiction, Isometrics vs. Eccentrics, JAK Inhibitors, Growth Hormone vs. IGF-1, The Anti-RICE Protocol, and How to Use Load as an Anti-Inflammatory

#797: Dr. Keith Baar, UC Davis — Simple Exercises That Can Repair Tendons (Tennis Elbow, etc.), Collagen Fact vs. Fiction, Isometrics vs. Eccentrics, JAK Inhibitors, Growth Hormone vs. IGF-1, The Anti-RICE Protocol, and How to Use Load as an Anti-Inflammatory

Dr. Keith Baar is a Professor at the University of California, Davis in the Department of Physiology and Membrane Biology. During his Ph.D. studies, his research revealed that mechanical strain on mus...

25 Feb 20251h 59min

#796: L.A. Paul — On Becoming a Vampire, Whether or Not to Have Kids, Getting Incredible Mentorship for $250, Transformative Experiences, and More

#796: L.A. Paul — On Becoming a Vampire, Whether or Not to Have Kids, Getting Incredible Mentorship for $250, Transformative Experiences, and More

L.A. Paul is the Millstone Family Professor of Philosophy and Professor of Cognitive Science at Yale University. She is also the author of Transformative Experience. Her work on transformative experie...

20 Feb 20251h 42min

#795: The End of Time Management

#795: The End of Time Management

This time around, we have a bit of a different format, featuring the book that started it all for me, The 4-Hour Workweek. Readers and listeners often ask me what I would change or update, but an equa...

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