Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary
Fat Mascara20 Jan 2023

Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary

Whether you’re a beauty enthusiast looking for the next great product or you work in the beauty industry, this interview with Julian Reis, CEO & founder of SuperOrdinary, is a must-listen. He talks about the future of beauty shopping and explains how his company connects brands (think: Olaplex, Nécessaire, Ouai, Farmacy, Milk Makeup) with influencers and KOLs (Key Opinion Leaders) in China who sell millions of products via livestreaming platforms such as XiaoHongShu, Douyin, Kuaishou, and Taobao Live. Plus, we talk about the trusted relationship people have with their favorite influencers; why the creator economy is changing; and how his company’s new tool, GalaGala, is democratizing social selling so anyone—not just influencers—can make money if their friends or followers purchase a beauty product they recommend.


Hosted on Acast. See acast.com/privacy for more information.

Avsnitt(730)

Ep. 538: Chat GPT’s Skincare Advice, Scented Emojis & The Week’s Beauty News

Ep. 538: Chat GPT’s Skincare Advice, Scented Emojis & The Week’s Beauty News

Jenn and Garrett discuss their recent travels, including Garrett's spa experience at a Dubai wellness hotel. Then they ask Chat GPT for skincare advice in real time (things do not go well). Plus: Tren...

3 Juli 20241h 1min

The Truth About Lash Serums, Blue Light & Eye Health with Dr. Nicky Shah

The Truth About Lash Serums, Blue Light & Eye Health with Dr. Nicky Shah

Is blue light bad for your eyes—or your skin? Which lash-growth serums work without harming your eyes? Is it okay to tightline? How do redness-relieving eye drops work, and can you get addicted to the...

28 Juni 202447min

Ep. 537: Makeup Flankers, Hyperosmia & The Week’s Beauty News

Ep. 537: Makeup Flankers, Hyperosmia & The Week’s Beauty News

Jess & Jenn share highlights from two beauty conferences, and then discuss the copywriting over at Vacation Inc.; the challenges of building a lasting fragrance brand; changes at Space NK; the beauty ...

26 Juni 202440min

What It’s Really Like to Start a Beauty Brand, with Diarrha N'Diaye-Mbaye

What It’s Really Like to Start a Beauty Brand, with Diarrha N'Diaye-Mbaye

Ami Colé founder & CEO Diarrha N'Diaye-Mbaye went from social media manager (Temptu, L’Oréal) to product developer (Glossier) to starting a beauty brand for melanin-rich skin—and she’s refreshingly ho...

21 Juni 202454min

Ep. 536: Everything Showers, the Lip-Nip Connection & The Week’s Beauty News

Ep. 536: Everything Showers, the Lip-Nip Connection & The Week’s Beauty News

Please welcome one more contributor to the Fat Mascara family: Julee Wilson is back and will be joining us more regularly! This week, she and Jenn discuss their shared dislike of rain shower heads; ho...

19 Juni 202439min

Everything to Know About Permanent Makeup with Christine Hwang

Everything to Know About Permanent Makeup with Christine Hwang

Lip blushing, lip neutralization, restorative lip color, powder brows, microblading, how to remove permanent makeup—we’re going to learn about all of it with Christine Hwang (@newfacebychristine), a p...

14 Juni 202455min

Ep. 535: Perfume Soirées, Sea Buckthorn Oil & The Week’s Beauty News

Ep. 535: Perfume Soirées, Sea Buckthorn Oil & The Week’s Beauty News

Jess shares the gossip from two hot fragrance events in New York City. Then, we discuss Epcot’s Norwegian perfumer in residence; Fenty Hair; Sarah Creal’s new line; Olaplex skincare (is it happening?)...

12 Juni 202448min

Brooke Shields on Image, Aging, and Hair

Brooke Shields on Image, Aging, and Hair

Actress, author, and entrepreneur Brooke Shields talks about an inherent tension in her life: She knows beauty is power and yet she struggles with that very idea. In this podcast exclusive, she discus...

7 Juni 202444min

Populärt inom Premium

mellan-himmel-och-jord-med-jlc
den-som-skrattar-forlorar-podcast-2
infor-ratta
filip-fredrik-svarar
rattegangspodden
podme-dokumentar
jocke-jonna-sanningen-maste-fram
hogt-i-tak-2
mordpodden
svenska-mordhistorier
en-mork-historia
daddy-issues
seriemordarpodden
mardromsgasten
fangelsepodden
blenda-2
bakom-galler
rattsfallen
sportbladets-premier-league-podd
sillypodden