Instagram's Bold Foray into the Text-based Social Networking Landscape

Instagram's Bold Foray into the Text-based Social Networking Landscape

Social media's titans have been playing a high-stakes game of chess for years, vying for dominance and the attention of users worldwide. Twitter, an undoubted king of the bite-sized text content domain, may soon have to defend its reign against a challenger born from the heart of Meta Platforms Inc. This time, it's not a photo or video sharing platform that threatens the status quo but an audacious, new text-based app bearing Instagram’s DNA, set to shake up the text-based social media landscape.

The revelation came via Lia Haberman's ICYMI Substack newsletter, which broke the news, offering the world its first glimpse of the proposed Instagram's text-based Twitter rival. Haberman shared details and what appears to be an unmasked marketing slide from the secretive project, inciting a buzz of anticipation across tech communities worldwide.

Remarkably, the marketing slide did not christen the app with a standalone name. Rather, it humbly referred to it as "Instagram's new text-based app for conversations." The under-the-radar app, identified by its codenames P92 or Barcelona, has been taking form in the creative labs of Meta, as per Haberman's report.

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Trump's AI Executive Order Has a $100 Million Lobby Behind It

Trump's AI Executive Order Has a $100 Million Lobby Behind It

Trump signed an executive order blocking states from enforcing AI regulations, creating a DOJ task force to sue states and threatening to withhold federal funding. Congress rejected this twice. Republicans are split. The courts will decide what happens next.https://whop.com/apex-creator-club/⁠

14 Dec 10min

Why McDonald's Deleted Its AI Ad and the Defense of It

Why McDonald's Deleted Its AI Ad and the Defense of It

McDonald's Netherlands released a 45-second Christmas ad made entirely with generative AI. The internet called it creepy, soulless, and worse than Coca-Cola's AI ads. McDonald's disabled comments, pulled the video, and called it "an important learning." The production company defended the work, then deleted the defense. We break down what went wrong and why even the directors are distancing themselves.Join our FREE Business Community - ⁠https://whop.com/apex-content/⁠

13 Dec 7min

The iPhone Fold: $2,400, No Face ID, and a Bet on Zero Crease

The iPhone Fold: $2,400, No Face ID, and a Bet on Zero Crease

Apple has ordered 22 million display panels for its first foldable iPhone, targeting a fall 2026 launch at around $2,400. IDC forecasts Apple will capture 22% of the foldable market and 34% of market value in its first year. We cover the leaked specs, the crease-free display technology, the under-display camera breakthrough, and why Samsung is scrambling to launch new foldables before Apple arrives.Join our FREE Business Community - ⁠https://whop.com/apex-content/⁠

12 Dec 9min

How Intel's CEO Got Richer While Rescuing the Company

How Intel's CEO Got Richer While Rescuing the Company

Intel CEO Lip-Bu Tan pitched the company's board on buying an AI startup where he serves as chairman and holds a financial stake. The board said no, citing a conflict of interest. Then a bidding war with Meta drove up the price. This is one of at least three deals where Intel has pursued companies that benefit Tan personally. We break down the Rivos situation, the SambaNova talks, and what Intel's policies actually do to manage these conflicts.Join our FREE Business Community - ⁠https://whop.com/apex-content/⁠

11 Dec 10min

AI Risk Is Off the Charts

AI Risk Is Off the Charts

At Abu Dhabi Finance Week, executives managing trillions of dollars debated whether AI stocks are worth their sky-high prices. Jenny Johnson of Franklin Templeton compared the frenzy to the gold rush. Chris Hohn of TCI said risk factors are off the charts. Stephen Schwarzman said we may need to double the electricity grid. We break down what each of them said.Join our FREE Business Community - ⁠https://whop.com/apex-content/⁠

11 Dec 8min

Google Gemini 3 Just Changed the AI Race

Google Gemini 3 Just Changed the AI Race

Sam Altman declared a "code red" at OpenAI after Google's Gemini 3 launched to widespread praise. Marc Benioff switched from ChatGPT after three years. We break down how OpenAI lost its lead, why its commercial expansion may have backfired, and what happens when a startup tries to out-ecosystem Google.Join our FREE Business Community - ⁠https://whop.com/apex-content/⁠

10 Dec 13min

Slack’s CEO Heads to OpenAI

Slack’s CEO Heads to OpenAI

Slack CEO Denise Dresser will become OpenAI’s chief revenue officer next week, overseeing its enterprise unit and reporting to COO Brad Lightcap, while Slack appoints chief product officer Rob Seaman as interim CEO.Join our FREE Business Community - ⁠https://whop.com/apex-content/⁠

10 Dec 13min

Is SpaceX Building a Phone Carrier?

Is SpaceX Building a Phone Carrier?

A trademark filing for “Starlink Mobile,” and I break down what that name implies, how a consumer phone service could work, and the practical signals to watch if SpaceX moves from brand to launch.Join our free business community - https://stan.store/wilwaldon

9 Dec 15min

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