90 // Why Going Viral Shouldn't be Your Top Priority
Social In 1024 Feb 2022

90 // Why Going Viral Shouldn't be Your Top Priority

Drop us a message! In this week’s episode, we’re talking about the pros and cons of going viral on social media, and why you shouldn’t aim for virality with your content. Plus, we also chat about some interesting Metaverse news! Episode Highlights ⭐ 00:40 - Would You Rather: Social Media Edition ⭐ 05:35 - What do we think about going viral? ⭐ 15:13 - Focus on providing value ⭐ 20:22 - The Zucc updates Meta's values ⭐ 27:35 - Listener Question: What's the easiest platform to go viral on? &nb...

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REWIND: UGC, Influencer Marketing, and Creative Social Media Direction

REWIND: UGC, Influencer Marketing, and Creative Social Media Direction

Drop us a message! In this week’s REWIND episode, we’re talking all things user-generated content and influencer marketing, joined by special guests Diana Bell-Heather, Creative Copy Manager for Next....

4 Maj 9min

Aligning Social Campaigns with Empathy to Drive Real Engagement

Aligning Social Campaigns with Empathy to Drive Real Engagement

Drop us a message! In this episode, Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, explores how to align social media campaigns with real customer intent rather than surface-level engagemen...

27 Apr 9min

REWIND: How to Grow your Online Community and Development of Human First Marketing

REWIND: How to Grow your Online Community and Development of Human First Marketing

Drop us a message! This week, we’re kicking off our REWIND series, where we dive into our back catalogue of episodes to bring you interesting insightful conversations you can’t miss. In this week’s RE...

20 Apr 10min

How to Turn Marketing Data into Stories That Drive Action

How to Turn Marketing Data into Stories That Drive Action

Drop us a message! In this episode, Savanna Simmank, Marketing Specialist at Cisco, explores how marketers can transform raw data and analytics into narratives that actually influence behaviour, not j...

13 Apr 9min

How Marketing Helps Founders Raise Investment and Build Investor Trust

How Marketing Helps Founders Raise Investment and Build Investor Trust

Drop us a message! In this episode, Marisa Scullion, Head of Marketing at Angel Investment Network, explains how marketing can bridge the gap between founders and investors. We explore how storytellin...

6 Apr 8min

Choosing the Right Marketing KPIs to Measure Real Business Impact

Choosing the Right Marketing KPIs to Measure Real Business Impact

Drop us a message! In this episode, Rob Bartlett, Head of Marketing at YTL Developments, explains how to cut through overwhelming digital marketing metrics and focus on the KPIs that truly align with ...

30 Mars 12min

How to Scale DTC Brands with Full-Funnel Growth Marketing

How to Scale DTC Brands with Full-Funnel Growth Marketing

Drop us a message! In this episode, Omer Nisar, Founder of Between Spaces, shares what it really takes to scale DTC brands beyond short-term wins. We explore how to balance cultural relevance and perf...

23 Mars 7min

How to Build an Integrated Marketing Strategy That Puts Customers First

How to Build an Integrated Marketing Strategy That Puts Customers First

Drop us a message! In this episode, Emily Mitchell, Strategic Marketing Architect, explains why so many organisations struggle to move from channel-led activity to true integrated marketing strategy. ...

16 Mars 11min

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