8 STEPS TO OPTIMIZE IMAGES FOR SEO

8 STEPS TO OPTIMIZE IMAGES FOR SEO

#seo #searchengineoptimization #marketing

Images are crucial in ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of #seo.

First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings.

To give your brand the best opportunity to succeed with #seo, you should understand the basics of image optimization.

Hi, i’m cally, from the international institute of digital #marketing. Here are 8 steps to optimize images for #seo

1. Resize your images

Image size and file size are not the same thing. Image size refers to the dimensionsof an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes).

2. Optimize image file names

Choosing the right file name is important for your page #seo and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords.

3. Use alt tags

Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content.

4. Include captions

Image captions may not have a direct impact on #seo, but, unlike file names and alt text, captions are visible on a website page. For this reason, they can add to the user experience.

Most people are drawn to image captions to get a feel for the overall content. Without image captions, your bounce rates could increase, damaging your credibility with search engines.

5. Use unique images

Using stock photos is fine, but they won’t necessarily help your search rankings, as other websites often use the same images. In the same way that unique written content is better for #seo, it’s a good idea to upload unique images whenever possible.

6. Ensure that your text complements the images

The copy on the page can help search engines determine the relevancy of your images. If it doesn’t include enough information to explain an image, add more relevant text, and describe the image if possible.

7. Add image structured data

Adding structured data to your pages helps search engines display your images as rich results. Google images supports structured data for product images, videos, and recipes. For example, if you have recipes on your site and you add structured data to your images, google can add a badge to your image showing that it belongs to a recipe.

8. Use site maps

According to google, a site map is “a file where you can list the web pages of your site to tell google and other search engines about the organization of your site content.” In other words, it’s a file that contains a map of your site’s content.

For more information, visit www.thedigital#marketinginstitute.org

#digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Avsnitt(574)

TIPS FOR EMAIL MARKETING

TIPS FOR EMAIL MARKETING

#Email #marketing might seem intimidating. After all, a lot of people don't even think it's worth it anymore, but it definitely is. There are plenty of people that still use #e-mail, even if it's not the chat messaging service that a lot of people used to use it as. So, how can you utilize it? Well, here are five tips to help you with your #e-mail #marketing. Have a strong subject line, but don't be pushy. You obviously want to grab readers and reel them in with a strong subject line, maybe with a cliffhanger or a sale, but you don't want to be pushy. Do not use all caps, and be careful when using exclamation points, it will seem spammy. When readers see all caps or a ton of exclamation points, it will immediately be flagged as spam in their heads, so be careful. Keep it short and sweet. People, don't have much time, and they won't want to spend ten minutes reading out a novel you wrote for your #email. It will save you time, and they're more likely to read all the #content if you keep it short and sweet. Keep it personal, but professional. Remember, you're talking with an individual. You want to make it seem like you're not just some homogenous entity that is reaching out to them. Keep it personal and friendly, but keep it professional. Don't forget the preheader. Remember in addition to the subject line, there is also a little bit of sample text that's there to show the readers a little snippet of what's in your #email, and you want to make sure that's up to snuff as well. You don't want the #email to have a nice subject line, and then just be nonsense, you want it to look nice. Finally, remember the rules for #content #marketing in general. All the rules that go along with regular #content #marketing apply to #e-mail #marketing as well. Remember, you're making #content for people to absorb, so make sure that it's informative, useful to them in some way, or otherwise interesting. Otherwise, what's the point? Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 20212min

MARKETING FOR SOCIAL MEDIA

MARKETING FOR SOCIAL MEDIA

Social Media can be scary. It seems every other day there's another company under scrutiny for poor #marketing. At the same time, not utilizing the potential for returns that Social Media offers can be a too great detriment to your #marketing #campaign. There's no need to fret-- it's easier than you may think. First, develop a vetting process. When posts are created, make sure they are checked twice by another party to ensure they're both quality and appropriate for your #brand. Make sure, however, that this vetting process does not impede fast and efficient #marketing, as this can damage #ROI. Second, don't be afraid to set yourself apart, but stay professional. Standing out among many other #brands is helpful and powerful in #marketing, especially in the current day. It is important not to set yourself apart in the wrong ways, however, as this could damage your #brand. If you're not sure, play it safe, but remember to take risks. These two rules, while simple, are the essentials for staying safe- and growing- on Social Media. Getting second opinions by a diverse range of thoughts is always helpful, and can save-- and bolster-- your #marketing #campaign. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 20211min

MARKETING POSITIONING

MARKETING POSITIONING

Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 20211min

What It Means To Be A Small Fish In A Big Pond

What It Means To Be A Small Fish In A Big Pond

The #digital world is vast and filled to the brim with competition and opposing forces. You're a small fish, in a big, big pond. But that's okay. Especially when starting out, knowing your #market and growing a relationship with your audience can ensure your longevity and cement you in place, so that you can grow and evolve from that #market outward, soon standing out among the sea of different #businesses. The key is to take it one step at a time, not becoming overwhelmed by the size of the #market. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 202153s

Understanding Owned Space

Understanding Owned Space

As a newcomer or even a veteran in the industry, and there is a #market you see that's overtaken, or 'owned' by an existing company. When you see this, as a #marketer, one of the biggest decisions you can make is to try and overtake the #market, or exist alongside the already established institution. If your product provides key elements of the competition- use that to your advantage. You're trying to win the loyalty of the #market, or fill in the gap the other institution left. Play to those aspects, and you'll find your footing in no time. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 202152s

Localized Marketing

Localized Marketing

Have you ever quickly pulled up the name of a #business near you to get directions? You probably saw opening and closing times, customer reviews, maybe a menu if it was a restaurant, frequent questions and answers, and more. This is a powerful part of #marketing your business, especially if you're a physical store that people visit. Having individuals see your #business, how other people react to it, as well as plenty of information, allows them to make an informed decision on visiting. On top of this, #marketing to your area, as a physical #business, is very important. People enjoy a sense of community, and not only showing, but exemplifying, your place in that community, can make people feel more comfortable with your #business. Examples of this might be #sales in response to #local events, or #marketing to match the attitude of the local area. It all depends on who your audience is, and the community around you. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 20211min

T-Shape Skill Set

T-Shape Skill Set

#T-shaped #skills – or a T-shaped person – are #qualities you bring to the table. The ability to work outside of the core area and having the skillset in a functional area or specialty. We differ between #Generic #Skills and #broad #knowledge in various areas and a deep understanding and #skill in a specific area. Employers are looking for future employees who can provide a wide range of #skills. Watch this video to understand how important it is to work on your very own #T-Shape #Skillset. Get in contact with Paul Gurrapu: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 20212min

How to start on Canva

How to start on Canva

Today Viviane Schickle is going to be teaching you how to use #Canva for #Beginners in 2021! This #Canva video #tutorial covers all of #Canva, which is a free publishing and #graphicdesign tool that you can use for all your publishing needs, whether it's for Social Media Platforms like #Facebook, #YouTube, #Instagram, your business, videos, or basic graphic #design, even if you're a beginner who's just learning how to use #Canva! https://www.canva.com/ Connect with Viviane on #LinkedIn: https://www.linkedin.com/in/viviane-s... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

14 Maj 20211h 37min

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