Our failures in Digital Marketing, and what to learn from them

Our failures in Digital Marketing, and what to learn from them

#IIDM ##Digital #Marketing Our failures in Digital Marketing, and what to learn from them Introduction Nobody likes to fail. Even though we are all aware of the importance of learning from our failures, it is always a struggle to bounce back from stones along the way. And when overcoming obstacles as a team, requires an extra effort to come together and learn to create improvement strategies. So, what can we do to learn from our mistakes instead of accepting failure? Overview * Paying to send traffic to an ineffective website * Failing to have an effective strategy * Hiring a team with inadequate skills and knowledge * What to learn from our failures Paying to send traffic to an ineffective website This is a very common mistake that companies make when trying to increase traffic, by paying Google Ads or another ‘Social Media person’, and it is not an effective website. If you don’t have a website designed to build trust and connection with your target market, your visitors will be driven to quickly exit and use the search engine to look for competitors or the brand that better reflects their needs. The key relies on building an effective and strong enough website that will drive traffic and convert visitors into prospective customers, to be sure that the marketing dollar is being well spent. Failing to have an effective strategy Another often mistake that occurs when developing a marketing plan, is not having a clear approach to direct the strategies to; and along with that, is not having a competent team to create what is needed for the target market. It is highly important to set goals when working on your marketing plan, that way you can track the progress of your strategies and measure its effectiveness. Hiring a team with inadequate skills and knowledge Along with the previous common mistake when developing strategies is knowing the importance of giving these responsibilities to a skilled team that will lead to a return on investment. It is highly recommended to set a list of qualifications needed to create a good team to work on your marketing goals, it all depends on your brand, but the most recognized skills in the digital marketing industry include: * Critical thinking and problem-solving. * Storytelling. * Writing skills. * Social media management. * Teamwork. * Creativity. What is there to learn from our failures? The ability to identify imperfections within a marketing team is a key factor for a company’s success. Understanding the common failures when starting a Digital Marketing journey is what builds a strong foundation to actually work in what works for your brand and get to know your audience in the best way. Don’t be afraid to make mistakes, but take everything you can learn and become better. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #on

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Education will never be the same, post covid-19

Education will never be the same, post covid-19

I am waking up every morning to build a bright future, am I not on the #frontline? Leaving classes and going back home was not what many people anticipated when they first heard about the #covid-19 #pandemic but ever since then many in the #education sector were left stranded with no option but to stay home with the hope that things will change. Since this advent has dragged, many have left the sector in search of #survival and many people lost their jobs which led to their children being kicked out of #institutions while others can barely afford to further their #studies because of the current state of the economy. Before #Covid-19 it was a choice to have your child enrolled in a #homeschooling programme, but now it is a choice that many parents have taken to keep their children safe and free from #covid-19 as well as to curb the spread of the #virus. The #education sector has set up #strategies to continue the #academic year as well as to adhere to the precautions to save lives as well as offering skills to the youth, but these strategies have delayed the production of skills as students have limited days to go to class, some attending two times a week and the others attending three times a week, vice-versa. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

13 Maj 20211min

5 Qualities of a Digital Marketing Manager

5 Qualities of a Digital Marketing Manager

Ever wanted to study #digitalmarketing or wondered what qualities a #digitalmarketingmanager should have? This #blog post aims to quench your thirst for #knowledge and increase your interactions. The person responsible for planning, executing, and overseeing #digitalmarketing #strategies in an #organization is a #digitalmarketing #manager. Such #strategies endorse an organization, its goods, and/or #services. In building and sustaining #brandidentity within the #digital area, the #digitalmarketing #manager plays a major role. In comparison, the #digitalmarketing #manager also conducts traffic to the #website of the organization and attracts #leads and #clients. The #digitalmarketing #manager has an important role to play in raising #brandvisibility, driving #traffic across the #digital space, and attracting consumers here are the qualities that a #digitalmarketing #manager should have. Read more: https://blog.thedigitalmarketinginsti... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

13 Maj 20211min

10 Best Branding Strategies

10 Best Branding Strategies

A #brandingstrategy is a #fundamental building block for any #brand. #Brandingstrategies are long-term departmental plans for a #brand to achieve specified goals. It is important in order to clearly communicates the #brand’s goals and what they stand for. It can also be used as a benchmark for the #brand's progress and help the #brand gain a competitive advantage. Here are 10 of the best #brandingstrategies we recommend: • Corporate #branding • #Brand Differentiation • Identify #targetaudience • Individual #branding • Product #branding • Online #branding • No-#Brand #branding • Attitude #branding • Consistency • Co-#branding Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

13 Maj 20212min

What is a Scrum Master?

What is a Scrum Master?

A #scrum master is someone who implements a #project to meet the expectations of the #client. He is a #team #leader who motivates and supports his team members to ensure the successful completion of the project. Companies that use #scrum include #Google, #Apple, #Facebook, and many others. The first skill that every #scrum master must have is to be #goal-oriented. He or she will do his best to keep his team members from being distracted from unwanted #meetings and help his team members to focus on the goals set. The second skill is to be a #mentor. The #ScrumMaster will be a mentor to his team members, encouraging collaboration during planning sessions, observing the work of team members on a daily basis, and sharing experiences to guide them The third skill is to engage in continuous #improvement. The #ScrumMaster will #streamline processes through automation and introduce best practices so that the #project can be completed ahead of time. The fourth skill is to have good #interpersonalskills. The #ScrumMaster must have good #communication and listening skills for liaison with the team and customers. The fifth skill is to be #agile. The *ScrumMaster must be flexible to accommodate changes when faced with problems. In conclusion, the most successful #ScrumMaster is someone who does well in facilitating daily #Scrum, possesses conflict resolution skills, is friendly and communicative, an expert in estimation and planning, is a good coach in #Agile practices, helps the team to clarify goals and actions, process-driven and above all, a servant first, who serves his team members before considering about himself. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

13 Maj 20211min

Key Skills to Become an Excellent ScrumMaster

Key Skills to Become an Excellent ScrumMaster

As #agile #development has evolved and expanded beyond its initial #implementation within #softwaredevelopment to a widely accepted framework that has been adopted by numerous #digitalmarketing and #businessdevelopment #agencies, so has the need for competent #ScrumMasters increased. You may be a #ScrumMaster yourself, involved in a #team undergoing a shift to #agiledevelopment, or simply interested in what skills it takes to become an excellent facilitator. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

12 Maj 20211min

Spécialiste du marketing indépendante réussi!

Spécialiste du marketing indépendante réussi!

Commençons tout d'abord par le #freelancing en #digitalmarketing qui a une combinaison de compétences qui comprend: la publicité sur les #médiassociaux, la #créationdecontenu, #l'élaboration de #stratégies, la #publicité payée et le #design. Ils se concentrent également pour aider les #entreprises à promouvoir leurs #produits sur les #médiassociaux. Sachez que les besoins des #entreprises en matière de #marketingdigital sont énormes, il y a donc de très belles opportunités à saisir. De plus en plus d’#entreprises font appel à des #freelances plutôt que des agences lorsqu’elles ont besoin de professionnels de manière ponctuelle. Pour ma part l’un des conseils que je peux vous donner pour devenir un-Freelance c’est de mettre à jour vos réseaux sociaux et de Créer un #portfolio ou un #blog ou vous annoncez que vous vous lancez en #freelance en détaillant ce que vous proposez. Par contre attention, vous devrez gérer vos journées, vous astreindre à une certaine rigueur, ce qui n’est pas donné à tout le monde. Le plus dur, c’est dans le temps... Alors qu’au départ, le #freelance présente l’avantage de pouvoir gérer son temps, il faut savoir dire « stop »! Vous pouvez très bien faire des journées de 5h ou des semaines 4 jours! Pour aller plus loin, beaucoup de #freelances font de la #formation, Que ce soit en #école ou bien en ligne via des plateformes #d'e-learning comme #GoogleGarage ou L’International Institution de Digital Marketing, qui ont une formation très très intéressante qui s’intègre parfaitement à la vie d’independent. Si vous avez envie ou besoin de suivre une reconversion, pensez au métier du #web car ils auront une longue vie et ils sont loin de disparaitre! Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

12 Maj 20211min

The socialmedia landscape

The socialmedia landscape

The year 2020 brought much uncertainty to everyone #globally. The harsh reality of the #COVID-19 #pandemic changed what many thought would be a “pleasant life journey” to an unexpected “new normal”. While #physical #interaction came to a halt, the world has now seen the rise of online interaction now more than ever. But how does the #socialmedia landscape look in 2021 in comparison to previous years before the #pandemic? A look into the various #socialmediaplatforms will give us a better understanding of what we can expect in #2021. Read more: https://blog.thedigitalmarketinginstitute.org/the-social-media-landscape-in-2021-a-digital-shift/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

12 Maj 20211min

Reasons Why Should Every Business Do SEO?

Reasons Why Should Every Business Do SEO?

A #business #website that doesn’t appear on the first page of the #searchengineresults related to your #products and #services is a #website of no use. Now you must have been thinking about why it is important to appear on the first page? Well, it is because 71% of people get what they are looking for on the first page. First of all, what is #SEO? #SEO means the process of improving your #site to increase its visibility for# relevant searches. The better #visibility your pages have in #searchresults, the more likely you are to garner #attention and attract #prospective and existing #customers to your #business. Read more: https://blog.thedigitalmarketinginstitute.org/seo-reasons-why-should-every-business-do-seo/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

12 Maj 20211min

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