Why You Need Digital Marketing During COVID

Why You Need Digital Marketing During COVID

Hi, I'm Shane McCarthy from the International Institute of Digital Marketing. In March 2020, the world entered lockdowns forcing many businesses to close or move online. Having an online presence is essential when it comes to building your brand & reaching your customers Luckily there are simple tactics that you can use to build your online presence. 1. Brand Story It is important to connect with your target audience and form a distinct image in the mind of your customers. Developing your brand is about making yourself more memorable than your competition. 2. Optimize & Build an SEO-Friendly Website People have short attention spans, so if your website is unattractive, slow, or confusing to use, they’re going to leave and check out your competition. Using keywords will also boost your SEO score for searches. 3. Local Search Marketing This is about putting your business on the map in local searches when customers are searching for a business like yours. This is especially important with the pandemic as recent surveys have shown people are more likely to shop locally. 4. Social Media Marketing This is one of the cheapest and most effective forms of marketing that you can invest in & provides a great opportunity to connect with customers new & old. 5. Invest in ads Organic traffic can take some time to build but PPC ads that target buyers are a great investment for small businesses to increase awareness or drive traffic to their website. 6. E-mail Marketing An E-mail has been around so long it might feel stale and not worth your time but this isn't true at all. Capturing people's email when they're on your website by offering discounts, competitions & newsletters of new products can help bring back a lost shopping cart and create great relationships with your customers. 7. Build your reputation, Be engaging It's massively important to be responsive and engaging to your customers when they have a question or complaint that needs answering. Thanks for listening & for more digital marketing tips hit the subscribe button or visit our website @ www.iidm.world Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketingin

Avsnitt(575)

SSL Сертификат?

SSL Сертификат?

Вы когда нибудь задумывались что означает тот маленький замок в углу сайта который вы посещаете? Это называется ССЛ Сертификат. Он означает что сайт который вы посещаете безопасен и шифрует информацию которую он передает, что позволяет вам обезопасится от людей, которые могут использовать эту информацию в не самых лучших целях. Простыми словами - что оно мне дает? Нужен ли он на моем сайте? Конечно. Это очень важно чтобы ССЛ сертификат был на вашем сайте. Многие браузеры, Гугл и Файрфокс особенно, не дадут открыть ваш сайт если у вас нет этого сертификата. И посетителям конечно же хочется чувствовать себя в безопасности. Особенно это важно для того чтобы люди могли без опаски делать транзакции, оставлять персональную информацию. Посетители не хотят волноваться что кто то может украсть их детали. Поэтому вам и нужно защитить ваш вебсайт, и сделать так, чтобы посетители чувствовали себя безопасно, именно для этого и нужен этот маленький замок Подписывайтесь ля дополнительных советов по ССЛ и интернет маркетингу! Connect with Andri Orfani on LinkedIn: https://www.linkedin.com/in/andrii-orfani-4553b71b9/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

17 Maj 202158s

4 Social Media Marketing Tips

4 Social Media Marketing Tips

Tip 1. Create connections. Create connections to people, #businesses and communities, to create a bridge towards your #brand that users can find you from. Reach out, provide a bridge for users to find your #brand from. Tip 2. Make it professional. Make images specifically for the platform you’re using, such as profile banners, and images, and make sure to vet posts that your team creates before they go live. Tip 3. Find your audience. Tailor your posts, hashtags, and general presence, around the audience that you want to #market to. You don’t want to #market your resume-building website to retired workers, you want to create a community connection with the audience that you find so that the news of your #brand spreads within that group. Tip 4. Utilize the right platforms. While it's important to cover all bases, it's also important to find the platform that fits the best right for you. It’s important to do this because you don’t want to be putting your effort into a website or platform that won’t be providing good returns. You're going to have more luck trying to share spreadsheet tips on Linkedin than you are going to on Twitter. For more tips on Social Media #Marketing, please subscribe to our channel. Connect with Laurel on LinkedIn: https://www.linkedin.com/in/laurel-buckley-7643961b2/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

17 Maj 20211min

MARKETING POSITIONING

MARKETING POSITIONING

The #market is huge, and you certainly can't hope to cover all of it just starting out-- many fortune 500 companies still don't have all #markets covered, so you need to position yourself within the #market properly to ensure significant #ROI. To position your #brand properly, you need to take into account three aspects: Audience, #brand offerings, and competitors. You need to know what your #brand offers. Are you a high-quality #brand focused on luxury goods, or are you a more budget #brand focused on bringing high value to consumers? Through this, you will find what circles to land in, and what audience you're looking for. You need to understand your audience, what platforms they use, and how they interact with the #brands they choose to follow. Through this, you know what venues to reach out through, how to appeal to them, and more. Finally, you need to look for competitors. How many competitors are there in your #market circle? How can you stand tall among them? Find out, and you'll know where to place yourself, whether around them, away, or right next to. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

17 Maj 20211min

4 mejores tips para marketing en redes sociales

4 mejores tips para marketing en redes sociales

Hoy, me gustaría compartir los 4 mejores tips para #marketing en redes sociales. Tip numero 1. Cree conexiones con personas, empresas y comunidades, esto para crear un puente hacia tu #marca desde el que los usuarios puedan encontrarte. De se a conocer, proporciona un puente para que los usuarios encuentren tu #marca. Tip numero 2. Muéstrese de una forma profesional. Cree imágenes específicamente para la plataforma que está utilizando, como banners de perfil e imágenes y asegúrese de revisar las publicaciones que crea su equipo antes de que se publiquen. Tip numero 3. Encuentre su audiencia. Adapte sus publicaciones, hashtags y presencia general en torno a la audiencia a la que desea . No desea que los alcances de su sitio web de solicitudes de empleo, sean a personas jubiladas. Lo que desea es crear una conexión comunitaria con la audiencia para que las publicaciones de su marca se difundan dentro de grupos. Tip numero 4. Utilice las plataformas adecuadas. Es importante cubrir todas las bases, también es importante encontrar la plataforma que mejor se adapte a sus necesidades. Es importante hacer esto, porque no desea dedicar su esfuerzo a un sitio web o plataforma que no proporcionará buenos rendimientos. Vas a tener más suerte tratando de compartir consejos de hojas de cálculo en Linkedin que en Twitter. Para obtener más consejos sobre marketing en redes sociales, suscríbase a nuestro canal. Gracias. Connect with John on LinkedIn: https://www.linkedin.com/in/john-gil-4225581ba/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

17 Maj 20211min

FILLING A NICHE

FILLING A NICHE

When starting out, or establishing yourself, it's important to find a core audience. You may know already that your product is not going to appeal to everyone, so why #market it like you are? While keeping in mind possible future expansion, don't be afraid to #market your #brand specifically with your existing audience in mind. If you sell complicated, long-form board games, don't be afraid to crack a joke relating to that medium. #Market to attract, but keep in mind your core audience. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

17 Maj 202134s

Slash & Burn Marketing

Slash & Burn Marketing

When #marketing, it may seem obvious to avoid, and what to go for. However, this isn't always obvious, and you may find yourself in a bind when you have to limit your #marketing for past statements. This is known as Slash and Burn #marketing, and similarly to its use in economic contexts, it entails reacting to recent events or opinions, using humor, pandering, or more in a way that can limit future prospects or is not future-proof in one or more ways. Reactive #marketing, when done poorly, can be considered Slash & Burn #Marketing. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

17 Maj 202137s

SEO AND SEM TIPS

SEO AND SEM TIPS

#SEO and #SEM. What are they? You see required job applications on websites #certifications people's bios. What is it? Well, have you ever wondered how websites like Google Yahoo or Bing seemingly pull websites and #brands out of nowhere? Well in essence that's search engine #marketing. Now, you may be wondering how do I get in on that? Well, the answer is a little more complicated than you may think. But search engine #marketing itself doesn't have to be. It's all about the venue you use in order to achieve it for yourself. How complicated you want to get and the nitty-gritty? So even though the technology may be complicated it doesn't have to be for you. The most important aspect of search engine #marketing is making sure that you have the correct foundational knowledge you need to be successful in search engine #marketing. So, What's your next step? Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

17 Maj 20211min

Common Problems with DigitalMarketing

Common Problems with DigitalMarketing

Because #Digital #Marketing is so vast, there are a wide variety of problems that can occur. It's impossible to predict all of them, but there are several very common problems that many #marketers will encounter when #marketing #Digitally. 1. Generating #Traffic as a newcomer feels like getting a rowboat and leaving the harbor, hoping you'll hit land at some point. It's going to be difficult to start generating #traffic, but once it starts, it's hard to stop. #Advertising programs, like Google #Ads, can put your #brand out there, while consistent Social Media activity can help create a forward-moving train of #content about your #brand. Pairing several different early-stage #Digital #Marketing methods together can really help get your roots down. 2. Consistent #Branding can be difficult to achieve when there are such a variety of websites providing different ways of #marketing your #brand. To help build the identity of your brand, though, it is important to aim for consistency. This can be with easily identifiable #brand colors, visual design, language, and more. This extends to Social Media posts, website design, and #ads. 3. Cultural and Social Changes are huge hurdles when it comes to #marketing #digitally. Because the world is evolving so fast, and this is exemplified the best within the #digital space, it can be hard to keep up. Failing to keep up can lead to #marketing blunders that can potentially damage your #brand. To keep up, you need to consistently keep an eye on the culture and social changes of the #Digital World, and know when to play it safe, and when to play it risky. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

17 Maj 20211min

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