The Hidden Flaws of Digital Marketing

The Hidden Flaws of Digital Marketing

#IIDM #Digital #Marketing Hi my name is Willem Pieter Fanie Botha from the International Institute of Digital Marketing Terms such as digital marketing, online presence, and marketing strategy are no strangers to any business owner of today’s world. Today I will list the 3 flaws that are typically out of sight from those new to the space. First, More competitive Space. Whether you’re a new business or leading the forefront, you know there is one way that can get you straight to the top: Investment. Investment in the use of keywords and buying keywords to put your brand on top of google’s search results is the most common. Another is to invest to get the highest quality content created. If you want to try and match big brands but can’t fill the bill, your content might be lost to the vast ocean of clutter, as discussed in the next point. Second, digital marketing clutter. A big portion of what makes our marketing attempts get lost almost without a trace is the number of bad quality ads, memes, scammers, and spam drowning the ad space. This makes it hard for your brand to get noticed by your desired audience. Today this amount of spam and clutter could drive potential customers to ignore adverts or even get an ad-blocker altogether, causing businesses to lose valuable traffic and revenue in the process. This has sailed under the radar for quite some time now, and with no clear solution in sight, it could spell out a grave future for any new brands and businesses trying to generate an online presence. Finally, Google adjusted its algorithm! Google keeps everyone on their toes. It’s a big part of the digital age to keep up with their changes. One particular aspect to keep an eye on is the changes to their SEO (search engine optimization) which, simply put, dictates how marketers should design and build their content. Even though the changes Google makes are small, and to the naked eye might seem neglectable, over time they can have massive consequences. Even the greatest experts of today’s marketing strategies might leave your company worse off in the next few years, should they neglect the subtle shifts to the algorithm. In conclusion, digital marketing has a few drawbacks, and if it seems daunting, please don’t be put off by them. Let the number of businesses who have found success online reassure you that there is no better time to take your business to the next level or get into digital marketing today! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarket

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ADAPTATION

ADAPTATION

When things change so fast like they do today, #trying to keep up is overwhelming at best. How can you hope to keep up with the rapid social and #technological change of today? First off, fleshing out your #marketingteam with a diverse range of people, #thoughts, and #ideas can not only bring fresh #perspectives but also #experience from those possibly more in tune with the #modern day's #culture. This help keeps thing new and breathes constant life into a #marketingteam that might otherwise stagnate. You can also surround yourself in the here in now, in your own life, keeping up to date with what's popping up around the largest #audiences. If your #market is smaller than keeping up to date in that specific #market is much easier than an entire populous. Know your #audience. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Maj 20211min

 FILLING A NICHE

FILLING A NICHE

When starting out, or #establishing yourself, it's important to find a #coreaudience. You may know already that your #product is not going to #appeal to everyone, so why #market it like you are? While keeping in mind possible future #expansion, don't be afraid to #market your #brand specifically with your #existing# audience in mind. If you sell #complicated, long-form board games, don't be afraid to crack a joke relating to that medium. #Market to #attract, but keep in mind your #coreaudience. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Maj 20211min

SLASH & BURN MARKETING

SLASH & BURN MARKETING

When #marketing, it may seem obvious to avoid, and what to go for. However, this isn't always obvious, and you may find yourself in a #bind when you have to #limit your #marketing for past statements. This is known as #Slash and #Burn #marketing, and similarly to its use in #economic #contexts, it entails #reacting to #recent #events or #opinions, using humor, pandering, or more in a way that can limit future #prospects or is not future-proof in one or more ways. #Reactivemarketing, when done poorly, can be considered #Slash & #Burn #Marketing. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Maj 20211min

UNDERSTANDING OWNED SPACE

UNDERSTANDING OWNED SPACE

As a #newcomer or even a #veteran in the #industry, and there is a #market you see that's overtaken, or 'owned' by an #existingcompany. When you see this, as a #marketer, one of the #biggestdecisions you can make is to #try and #overtake the #market, or exist alongside the already #establishedinstitution. If your #product provides key elements of the #competition- use that to your #advantage. You're trying to win the #loyalty of the #market, or fill in the gap the other #institution left. Play to those aspects, and you'll find your footing in no time. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Maj 20211min

LOCALIZED MARKETING

LOCALIZED MARKETING

Have you ever quickly pulled up the name of a #business near you to get #directions? You probably saw the #opening and #closing times, #customer #reviews, maybe a menu if it was a restaurant, frequent #questions and #answers, and more. This is a powerful part of #marketing your #business, especially if you're a #physicalstore that people #visit. Having individuals see your #business, how other people #react to it, as well as plenty of information, allows them to make an informed #decision on #visiting. On top of this, #marketing to your #area, as a #physicalbusiness, is very important. People enjoy a sense of #community, and not only showing, but #exemplifying, your #place in that #community, can make people feel more #comfortable with your #business. Examples of this might be #sales in response to #localevents, or #marketing to match the #attitude of the #localarea. It all depends on who your #audience is, and the #community around you. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Maj 20211min

Remarketing

Remarketing

#Remarketing. You've probably heard of it, especially when discussing #DigitalMarketing. As you may have guessed, it's pretty important. People #frequently #switch #websites without a second thought, going from one to the other so fast they don't have time to look around. This is where #remarketing comes in. Say you have a #website about shaving #products. Someone is #recommended your #website, they #visit it, but maybe don't have much time to look around, so they leave and most likely forget about it. After all, there's a lot of information out there vying for their time. With #remarketing, your #website installs #cookies, bite-sized little bits of #code that #track the user's #interests, and then, through ads (like #GoogleAdwords), your #website is #advertised to them, many times #reminding and #enabling a second, more thorough visit, to leave an #impression on them. This is an essential piece of #marketing in the #digital world. It forms the basis for #digital #advertising, as well as programs like #GoogleAdwords and #SearchEngineMarketing. It is important to factor #remarketing in when it comes to #attracting new #consumers, as it plays a huge role in #spreading the news of your #brand. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Maj 20212min

How do I mprove my chances on GoogleAds

How do I mprove my chances on GoogleAds

With #GoogleAds, you want to make sure you're using all of the #techniques you can for catching and reeling in new users. However, for this to work, you need potential users to see your #ads first. Many think the only way to do this is by paying more, but this is not at all the case. Effective #Googleads #campaigns focus on three things: #Keywords, #LandingPages, and #Goals. #Keywords are the bread and butter of #GoogleAds. Just like a #GoogleSearch, when a user associates with certain #words or #phrases, your #ad can #appear to them. For example, if you have a #serviceoffering driving #education for new drivers, your #website may appear when a user #searches driving education, or if you tune your #keywords well enough if a user #searches how to teach new drivers. Understanding how #keywords work, and knowing how to utilize them, is an essential part of #GoogleAds. A #LandingPage is the part of your #website a user will first see upon #clicking on your #ad. This is very important for user #retention, as once you've caught a user, you want to reel them in, maybe with special offers or an eye-catching and inviting #visualdesign. The #page should have all the #relevantinformation they need to know to decide if they should explore further. #Goals are important for you to #set for yourself before you begin a #GoogleAds #campaign. This can help you #evaluate the possible returns-- positive or negative-- before you begin the #campaign. If the returns can offer #significantrevenue, then #set your #goals and go forward. If the returns have a possibility of #significantrevenue, but the cost of a less successful #campaign is too great, it's time to go back to the drawing board. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Maj 20212min

СЕО или Платная реклама?

СЕО или Платная реклама?

Что важнее для вашего бизнеса? Вы занимаетесь #СЕО или используете платную рекламу? #СЕО - поисковая оптимизация, техника онлайн маркетинга которая фокусируется на улучшении позиций вашего веб-сайта в поисковиках типа Гугл. Когда вы понимаете как #СЕО работает, вы можете использовать разные техники для улучшения позиций вашего сайта в результатах поиска. https://ads.google.com/ В это же время, платная реклама это другая опция рекламирования вашего бизнеса. Платная реклама это, как и понятно из названия, реклама за которую нужно платить. Для платных объявлений, рекламщик платит владельцу рекламного пространства для того чтобы у него было место где показывать объявление. И это могут быть такие платформы как Фейсбук, ЮТуб, Твиттер и так далее. https://thedigitalmarketinginstitute.org/ https://www.facebook.com/business https://business.linkedin.com/ Connect with Andri Orfani on LinkedIn: https://www.linkedin.com/in/andrii-orfani-4553b71b9/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Maj 20211min

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