3 ALTERNATIVE SEARCH ENGINES TO GOOGLE (TRIED & TESTED)

#iidm #Digital #Marketing Hi, my name is Michaela Kruger from the International Institute of Digital Marketing. As you see by the title of this video, I am going to give you the perfect brief recipe to use that can help you successfully market to Gen Z. This is everyone born from 1995 upwards. Gen Z can be a very tough crowd to market to. With a generation that spends almost all of their time online, we lose interest very quickly. The first ingredient in this digital marketing recipe would be to create content that is relatable to Gen Z. So what exactly does this mean? Therefore, you will need to use: - Memes (photos or videos that are humorous and copied and easily spread by internet users, often with slight variations) - Short TikTok styled videos - Aesthetic videos/content. This includes videos that follow a specific theme, whether this is a bright & clean feel or a dark and moody feel. * DO NOT abuse the use of popular acronyms or slang as this might make you seem like you’re trying too hard to fit in. * Gen Z is the more racially and ethnically diverse group therefore be relatable. * They are often well informed about environmental issues and tend to support brands that care for the environment. * Using relatable people in marketing campaigns works really well! Moving on to some clever marketing tactics you could use. * Gen Zers are interested in brands that create an opportunity to collab as well brands that engage with their customers or potential customers. So, this means that Gen Z should be able to: - Participate in a product review - Creating content for brand competitions - Being able to send in product idea submissions and attending brand events. 70%-74% of Gen Zers have had social media profiles since the age of 12! Therefore, it is a great idea to use Social Media platforms such as Tik Tok & Instagram to gain attention and popularity. * Entertaining content always wins! * Use Influencer marketing smartly! Using micro-influencers with a following between 5000-10 000 yields better results than influencers with hundreds of thousands of followers. I have highlighted quite a few good tactics that are guaranteed to work. So just remember the most important points are to ensure that your digital content is exciting, new, relatable, simple, and entertaining. Use social media and create short videos as this seems to be most successful. Ensure that your brand engages with its customers and cares about environmental and social issues. Thank you for listening. For more information visit our website www.thedigitalmarketinginstitute.org/. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #

12 Okt 20212min

#IIDM #Digital #Marketing Hi, my name is Mia Visser from the International Institute of Digital Marketing. I will be speaking about how traditional media and how the digital media has surpassed it, why it is a better option for businesses today. Traditional media has been the main way of giving the business exposure and growing the brand so that customers can know and remember your brand as well as show loyalty. As technology starts to evolve throughout the years, mass media changes from print to digital online as the old turns into new. It can be described as promoting your business or product, it is the component of marketing that helps utilize and produce online digital technologies such as desktops, mobile phones through the use of the internet, email, blogs, and text. The business world could grow their market and promote their brand on a bigger and better scale. The best strategies for the digital era include customer experience for businesses. 1. Social marketing 2. Video Content 3. Email content 4. Analytics marketing 5. Content marketing The easiest way to increase and stay in the loop with the latest trends of business market-related strategies is to show the customers that the company is embracing the digital age and it will as a result show that customers views and data collected through SEO’s and online analytics, improvement of business and customer experience related queries. For more information visit our website www.digitalmarketinstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

12 Okt 20211min

#iidm #Digital #Marketing Hi everyone and welcome to my podcast! my name is Kaitlyn Le from the International Institute of Digital Marketing and the topic I’d like to talk about is giving you advice on how to become a be a successful influencer Nowadays, influencer marketing has gained popularity more than ever. So why not do something you're most passionate about and follow your own dreams to become a successful influencer! To do so, I’m going to go over step by step by sharing 4 ways you can boost your social media presence to start your journey! The first step is, you need to identify your niche. It could be any topic that you are most passionate about to continuously produce material for. It is important that you stick to your niche and research what kind of content you will be able to produce. Your niche can be anything that makes you feel the most enthusiastic to spend time talking about your business. Once you are able to determine your niche, it is important to be consistent with the branding of your business. For your audience to notice you, you will be better known when your audience sees that you're posting on a daily basis. The more individuals you connect with, the higher your potential you can influence. To be able to expand your online community, consistency is key! The best way to help branch out more followers is a good idea to reach out to other influencers who have a similar interest as you. By building a social network, you will have a higher potential to get collaboration, shout outs from other brands and it will also help increase brand awareness for your content. Including hashtags is beneficial to reach out to other influencers and is useful to utilize to gain a number of visitors. Lastly, create engaging content. The interrelationship between people and content determines one's power to influence. As a result, our capacity to persuade others to behave is a variable. Because the more individuals we connect with, the higher our potential influence, the material must be pushed by influential people. The biggest influence equals directly contacting those who will take action, therefore individuals must be able to connect with the material on a personal level. Thank you for listening to my podcast and I hope this guide can help you push towards your goals of becoming a successful influencer! Outro: For more information visit our website www.digitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingco

12 Okt 20212min

#IIDM #Digital #Marketing Hi there. My name is Fatimah from the International Institute of Digital Marketing. Digital marketing allows businesses to thrive under its deliverable service; it unraveled its powers during the onset of the Covid-19 pandemic. It also extinguished Covid fears through easy online navigation. I call it the best of all worlds. Firstly, it gave the means to complete activities digitally, and selected devices could process orders, complaints, refunds, etc. Additionally, to curb Covid-19 spread, and resolve lax services, consumers were provided with a reasonable solution; to digital shop. The role of social media analytics to target age range, and trends, also uplifted digital marketing as businesses could measure product reach and value. Digital marketing encompasses subtle techniques that, without a doubt, improve the online shopping and navigation experience. For more information about digital marketing visit our website at www.thedigitalmarketinginstitute.org Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

11 Okt 20211min

#IIDM #Digital #Marketing Hi, my name is DeAnne Dato-on from the International Institute of Digital Marketing. Let’s talk a little about using digital marketing as a musician. This is something that’s very important to me as both a musician and a marketer. The music market is extremely broad and rapidly growing. It is estimated by 2022, the number of subscribers subscribing to a paid music streaming service will reach 350 million. That's a lot of people out there, ready and waiting to hear your music! So how do you put together a great music marketing campaign? Well, I’m here to give you some tips to help you get started. 1. Define the target audience. Your target audience is who you target with your marketing campaign. Figure out what type of listeners you are creating music for. 2. Analyze the market. Study and identify your “competitors”. What makes you different and what makes you stand out from them? What can you offer your audience that your competitors can't? That is what you highlight. 3. Specify your goals. These are both your long-term and short-term goals. What do you want to accomplish? Release an album by a certain date? Write that down. What do you want to communicate to your audience through your music? Write that down as well. 4. Grow your social media presence. With 3.96 billion people worldwide using social media, this is a must in your marketing campaign. Post your practicing and your songs, create music tutorials, and engage with your audience on a human level. 5. Network with other musicians. Find social media influencers and other musicians on social media and invite them to collaborate with you. Start with smaller influencers and gradually reach out to others. 6. Get a website. Although social media is optimal for engaging and reaching out to your audience, a website is your brand. It's your portfolio with your music, your bio, lists of concert dates, and so on. 7. Create an email newsletter. Now that you have a website, you can collect the contacts of your audience. Employ this tool to inform your audience of music release dates, concert events, and other music events you are planning. 8. Build your electronic press kit. Your EPK is a central location of all your assets that editors, bloggers, radio directors, and the media will see. 9. Get on playlists. With the majority of music listeners on music platforms such as Spotify, Apple Music, Soundcloud, and Amazon Music, it's time to reach new listeners by getting on playlists. This is the surest way of getting your music heard. 10. Release singles from an album early on. Plan to slowly start releasing your music from your album on, building audience engagement and interest with each one. Treat each single as a mini-release, each with its own round of social media posts and press. And those are 10 tips I have for you for getting your music out there. Thanks so much for listening and don’t forget to like and subscribe to IIDM. Talk to you later. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with

11 Okt 20212min

#IIDM #Digital #Marketing Hello, my name is Chi Truong and I’m from The Digital Marketing Institute. Today, I want to discuss how Non-Profit Organizations can use Digital Marketing to promote their organization and fundraising campaigns. Due to the lack of resources, a not-for-profit firm would face a huge amount of challenges when they want to promote their fundraising campaign. How to create the messages and how to increase the engagement when they have limited resources. Thanks to the development of digital marketing. Nowadays, they can run a virtual fundraising campaign without wasting too much money Following are some first steps that would make their beginning easier. 1. First is Building a credible website: A website with good design, clear information, and can answer all contributors’ questions will be the backbone of digital fundraising. You could forget about coding or HTML because many places provide free website builders. 2. The second thing is creating multiple social media channels: Because today, people will not only limit their activities on a single social media platform. They use Tiktok, Instagram, Facebook, Twitter, Reddit. If you can create multiple channels to share your story, you have a bigger chance to engage more supporters. 3. Having a story to tell: One of the essential things of digital fundraising is your story. When you already have a solid backbone to welcome your guest, as well as the tools to communicate, you are still missing something. And remember to tell the story not only about the problems but also how to solve them. To wrap up Thanks to the internet and technology, non-profit organizations have a bigger chance to connect more givers through social media. However, they must have a true story to tell, and informative website, and an excellent social media strategy. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

11 Okt 20212min

#iidm ##Digital #Marketing Hi, my name is Brandon from the International Institute of Digital Marketing. What are Personalized Pop-Ups? Nine out of ten times a pop-up will show up on your screen, while your eyes are glued to the information or pictures you are scrolling through on the web, and then suddenly this pop-up has all your attention, well that's its main purpose. To catch the consumer's eye with big red SALE Signs ready for those Freddy fast fingers to click on it, and don't you ever wonder why those sales are exactly what interests you? The reason behind it is because Google and other parties pick up the algorithm on what you search for and place those perfect red hot sales right in front of your keen eye. Is that not convenient? Pop-ups have also been a favorite to digital marketers and it is not hard to understand why, you can personalize them, You can trigger different pop-ups on different pages depending on nature and based on consumer behavior. Since pop-ups are the first thing a user will see and since they are fully customizable you are able to fully indulge in making your brand POP excuse the pun. It is pretty safe to say that the idea of a pop-up ad is certainly a genius one, with the innovative concept of digital marketing at its finest, as well as the convenient and easy-to-use pop-up advertising Tools and methods, it certainly has your Ideas POP literally and figuratively. For more information on Digital Marketing, visit our website at www.theinternationalinstituteofdigitalmarketing.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

11 Okt 20211min

#iidm ##Digital #Marketing Hi, my name is Bradley Webster from the International Institute of Digital Marketing. Digital Marketing is a great way to interact directly with your audiences in unique ways that simply aren’t available in any other medium and comes with many benefits. Digital marketing is cheap and gives small, start-up businesses a way to advertise when they normally wouldn't be able to afford it. All you need to start is access to the internet and a smartphone or computer. Using this information, it is easy to adjust the path your first campaign will take. If things are going well you simply need to keep up what you’re already doing. If it isn’t going well, you can view the feedback people give so you can get an idea of what to try next. Whichever way you decide to go with your campaign, you can take pride knowing that it will be able to reach a global audience. When you post on social media, people from all around the world will be able to see it. This makes the results and feedback from your posts potentially limitless. You will be able to segment your audience based on their preferences or classifications, which will be simple with the help of software algorithms that can help classify the kind of customer you want. Finally and most importantly, Digital Marketing allows for the most instant and simple way to engage with the communities that you create with the help of multiple social media platforms. This allows you to respond to feedback, clear confusion, and make your community feel appreciated which in the end also helps to build your brand and generating sales. It is also a fantastic way of gathering information directly from your clients, allowing you to make educated decisions to promote and grow your brand. For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

11 Okt 20211min