6 FREE KEYWORD RESEARCH TOOLS (THAT AREN’T GOOGLE #KEYWORD PLANNER)

#customer #content #marketing #digital marketing There are lots of different ways you can lower that new #customer acquisition cost. But wouldn’t it make even more sense to make your current, cheaper-to-resell-to, #customers spend even more money? Hi, i’m cally, from the international institute of digital #marketing. Here is a list of 3 simple ways you can increase the value of your current #customers. Bundle your products Treat your products like they are going out in a winter storm. The more bundles, and the more variety of bundles you have, the more your #customers are going to get tempted to buy more. Not only does this incentivize a larger overall purchase, but it even gets your #customer to try something they may not have bought otherwise. And that may just be their new favorite product. Cart abandonment email Sending your #customers a reminder when they leave something in their cart can make a huge difference in your follow-through rates. Even if they were just window shopping, they were interested enough to add it to their cart, and that final nudge may be what tips them over the edge to make the purchase. It doesn’t need to be complicated, and you can send 1, 2, or more if you want to. Just make sure to make it as easy as possiblefor your #customer to get back to their cart to check out. Prime with #content No matter what you are selling, the best way to keep your #customers coming back is to build and maintain trust. And nothing boosts your trust factor more than great #content that sets you up as an authority, expert, or even friend. The trick is to create #content that is specifically about the issues your #customers are having. Do some research and find the questions your #customers are asking, and then answer them. Make sure to provide a ton of value, since that is the best way to boost your reputation with your audience. For more information, visit www.iidm.world #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

2 Juni 20221min

#seo #sem #onpage#seo #offpage Search engines like google have two types of search results: paid and organic. Paid results show up when companies pay google for clicks. Organic results are the ones that google deems most relevant for the query. Business owners can increase website trafficby appearing in organic and paid results using #seo and ppc. Hi, i’m cally, from the international institute of digital marketing. Here is a guide to a more comprehensive search engine marketing (#sem) strategy. 1. Run ads for keywords that are too competitive It can take years to rank for some keywords. But this doesn’t mean you should abandon #seo and just run ads. Since ranking for competitive queries will likely be a long-play, there are a few benefits to using ppc while working to rank your pages. ● A) you can generate revenue immediately ● B) you can test and optimize for conversions ● C) you can get valuable keyword data 2. Use ppc and #seo for ad-heavy keywords Ppc is a great way to get traffic from this keyword, but what about #seo? If we look at estimated organic traffic to the current top-ranking page for a keyword, we would see that it gets an estimated 64,000 monthly organic visits. Bottom line: invest in #seo and ppc to get maximum traffic from ad-heavy keywords. 3. Use #seo for informational keywords Most google searches are informational. That means people are looking to learn, not buy. That’s why are some marketers are willing to put effort into ranking organically, but aren’t willing to pay for traffic to that page. It comes down to cost vs. Reward. Given a low keyword difficulty score for a query, the dollar-equivalent of the time and effort required to rank organically would almost certainly be less in comparison. 4. Use #seo and ppc to monopolize the search results It’s not just ads that push down the organic search results. Google now shows serp features like featured snippets,“people also ask” boxes and video carousels for some queries. These can be annoying when your goal is to rank higher, but remember that it’s possible to appear in many serp features. You can appear in the snippet, video carousel, and near the top of the “blue link” organic rankings. This is true of many #seo-related keywordsbecause you committed to providing the best resources for queries. Some brands choose to monopolize the search results even further by running ads for keywords they already rank for. For more information, visit www.iidm.world

1 Juni 20222min

: #backlinks #keywords #content The best place to hide a dead body is on the second page of google. You’ve probably heard that before. It’s a common joke amongst seos because only 0.78% of people click results on the second page of google. Jokes aside, here’s the reality: If you rank on page two or beyond, you’re practically invisible. Hi, i’m cally from the international institute of digital marketing. Let’s learn how to solve that in 5 easy steps. Step #1. Choose a keyword Most of you have probably done this already but if you haven’t, you need to choose a keyword that you want to rank for on the first page of google. Step #2. Check the competition Just as it’d be tough to start a successful variety store across the road from walmart, it’s hard to rank on the first page of google when competition is fierce. So the next step is to understand the competitive landscape—starting with whoyou’re up against. Step #3. Choose or create a page (that aligns with search intent) It’s important to realize that google ranks web pages, not websites. Now, the page you want to rank on google might be your homepage, but it doesn’t have to be. It can be any page. Just make sure it aligns with search intent (i.e., is the type of #content google wants to rank for your target keyword). Step #4. Make sure your #content covers the topic in full Having #content that aligns with search intent isn’t enough. It also needs to be deserving of a place on the first page, where google aims to show the most relevant, useful results. Step #5. Estimate how many #backlinks you need #backlinks are an important ranking factor. Not only has google told us this, but pretty much every industry study has found a positive relationship between organic search traffic and #backlinks. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

31 Maj 20221min

#blog #traffic #links Struggling to gain traction on your #blog? Hi, i’m cally, from the international institute of digital marketing. Here are 4 tried and tested tactics to increase your #blog traffic: 1. Write about topics people are searching for It can be tempting to write about whatever excites you. This could be the latest industry topics, breaking news, or even just a random rant. But these types of posts have short shelf lives. The solution? Write about topics that people search for. For as long as your article ranks in google for relevant search queries, you’ll receive consistent, passive organic search traffic. 2. Make sure you’re matching search intent Search intent is the why behind a search query. Why does this matter? Google aims to provide users with the most relevant results for their queries. If you want to rank high on google, you need to be the most relevant result—and that means creating content that aligns with search intent. 3. Tackle topics with in-depth content Fun fact: the average #1 ranking page also ranks in the top 10 for nearly 1,000 other keywords. This happens because google knows that when people search for variations of the same topic (e.g., “how to lose weight,” “lose weight,” etc.), they’re all looking for the same thing. As a result, they often rank the same pages for lots of related long-tail queries. How can you improve your chances of ranking for lots of queries like this? Create content that covers a topic in as much detail as possible. 4. Build an email list Why email? Platforms like facebook deliberately limit your reach (average organic reach on facebook is 1–6%). With email, you can communicate with your fans anytime. Building a list doesn’t have to be complicated. Simply offer to deliver more of the content people enjoydirect to their inbox. If you want to be a little more “aggressive”, try offering something useful like a pdf version of the post or a free 7‑day course in exchange for their email. For more information visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

27 Maj 20222min

#seo #youtube #traffic Looking to get more #youtube video views from google? Hi, i’m cally, from the international institute of digital marketing. Here’s how to rank your #youtube videos on google in 4 easy steps. Step 1. Find video topics with “#traffic potential” Not every video has the potential to attract views from google. The reason for this is simple: For a video to attract views from google, two things have to be true: People need to be searching on google for that topic. If nobody is searching for it, then nobody will click on your video even if it ranks. The topic must have “video intent.” This means that most searchers would prefer to watch a video about the subject instead of reading about it. Keyword research tools can help with finding topics that people are searching for. You can then look for videos in the search results to infer “video intent. Step 2. Create an “optimized” video First, use simple language and “action verbs” to describe each step in the video. Make sure to avoid unnecessary fluff and distractions between instructions where possible. This will only reduce clarity, which may confuse google’s language processing algorithms. Second, ensure that your audio is clear and high quality. To do this, use a decent microphone and keep background noise to a minimum. Third, show what you’re talking about on the screen as you talk about it. Step 3. Fix your closed captions #youtube automatically adds closed captions to videos. The problem is that these are rarely perfect. Misspelled words and grammatical errors are a common issue. For that reason, it’s best to add your own. In terms of search, discovery, and engagement, captions are one of the most powerful pieces of data out there. The internet is text-based, so your video is going to stay hidden from search engines unless the text attached to it can be picked up. Step 4. Upload an enticing thumbnail Videos with poor thumbnails won’t get as many clicks from google as those with enticing ones. Here are a few tips for creating thumbnails that entice searchers to click: Use a custom thumbnail Use the correct aspect ratio Use a congruent image Use contrast to your advantage Use descriptive text on the thumbnail For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

26 Maj 20222min

#internetmarketingindustry #success #digitalmarketing Hi, i’m cally, from the international institute of digital marketing. When it comes to internet marketing success, here are top 4 big picture tips. 1. Get obsessed Getting obsessed with your passion is different than just working more. Obsession is a level of dedication that transcends immediate rewards. When you think about achieving your internet marketing goals, think about time as an investment. Each hour you spend surrounding yourself with your passion means more headway towards achieving your goals. Yes–it will get tiresome, but what’s the alternative? 2. The 1% mindset If you want to be at the top, you have to have the mindset of the top. That mental shift can be the key to unlocking your potential. How many people actually end up making money online? It’s probably less than 1%. Really, the only way to be in that 1% is to operate on that level. That level included working like crazy towards your goal and not settling for the routine or expected path. 3. Follow your intuition So many people mute their intuition and settle for jobs and careers that don’t make them happy. One of the best ways to figure out if you’re on the right path towards your personal success is to pause and think about what you really love to do and how your ideal day would look. Even if you’re not on the path you want to be right now, you can start following your intuitionand correct your course. 4. Keep it lowkey Do you want people to think you’re someone who makes money online, or do you want to actually make money online? Only one of these answers is correct when it comes to achieving success. This is a good test for all endeavors. From becoming a writer to traveling… the person who achieves the goal spends more time putting in the work rather than talking about putting in the work. Oftentimes talking about goals can diminish motivation because it provides a false sense of accomplishment which can lead to complacency. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

25 Maj 20221min

#digitalmarketing #prediction #digitalmarketing is no stranger to changes. We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success. Hi, i’m cally, from the international institute of #digitalmarketing. Here are 5 #digitalmarketing predictions for 2022. #1 As the pandemic subsides, shoppers, diners, tourists and consumers of all kinds are going to go out. And when they go, they are going big. Marketers will need to know where their ideal customers go, how often they visit, competitors they’re shopping at — as much as they can know about the offline consumer journey. Reaching those audiences will be critical to business growth and will separate the 2022 winners from the laggards. #2 We saw a massive shift to onlinein 2020 because no one had a choice, now in 2022 those that shifted have choices. The first is to wing it, and carry on thinking they know what they are doing, the second is to get trained or outsource what they are doing to make sure they are benefitting from the new normal. Without doing one or the other, businesses will eventually fail. #3 The massive and sweeping emphasis on privacy is going to alter (and significantly inhibit) the way advertisers are able to target and track prospects. This might be the first time in the history of online advertising that we have actually gone backwards in terms of our ability to capture and utilize data. I believe this is going to place a heavy emphasis on the quality of the creative being used in online ads as well as the need to monitor and optimize the entire user journey (not just the conversion event). Advertisers are going to need to work to qualify prospects through intrinsic values (like user behavior and action) instead of relying as heavily on extrinsic values (like demographic information). The customer value journeyjust became that much more important! #4 We will begin to see a crack in the facebook/google ad duopoly as amazon continues to steal share from google search ads and networks like spotify, tiktok, reddit, pinterest, become more proficient at serving ads. These smaller networks are gaining ground in the areas of audience targeting, self-serve ad platforms, and cost-per-acquisition (cpa and cpl) objectives rather than just cpm models. 2022 is a good year to dip your toes in the waters of some of these smaller ad platforms and start testing. #5 2022 is an entirely new look at social media and marketing. After a long year of growth, hardship, and survival (for many), people are ready to experience authenticity on a new level. Here’s how to implement it: everything stems from intention. It sounds fluffy, but it’s actually incredibly foundational. What is your intention with that instagram post? Sales or service? What is the intention behind your youtube video? Vanity metrics or value? What is your intention for replying to comments? Engagement or connection? For more information, visit www.iidm.world #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

24 Maj 20223min