Ep. 21: Scaling Down Events For Big Yield Wins

When yield is the focus, personalization is key. But, just how personalized could an event be? John and his team at Waukesha County Technical College had an idea to create an event where — no matter where you were in the post-app funnel — you would leave the event as an enrolled student. Yes, that included transferring credit, accepting, advising, scheduling courses, and committing — all as part of one single event. They called it, Admission Accomplished, and that they did: 75% of the attendees left the event completely enrolled.

Special shoutout to Kaylan Gaines and Dee Dee Wallace at WCTC who made Admission Accomplished a tactic we all want to try!

Check out Admission Accomplished: https://www.wctc.edu/events/admission-accomplished/index.php

Guest Name: John McGreal

Guests Social: https://www.linkedin.com/in/johnfmcgreal/

Guests Bio: John McGreal has been an enrollment professional for his entire career and has worked for multiple styles of institutions. He is currently the Dean of Enrollment Services at Waukesha County Technical College in Pewaukee, WI. John has also been involved with NACAC and his state affiliate, the Wisconsin ACAC, serving as a member of the President's cycle for WACAC and on the Affiliates President's Council for NACAC. During his free time, John spends time with his family, watching and reading science fiction, is an avid sports fan, runs, and is a grill master.

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Connect With Our Host:
Safaniya Stevenson
https://www.linkedin.com/in/safaniyastevenson/

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