#24 - Beca Alexander Founder and President of Socialyte: Starting An Influencer Management Agency, The World of Social Media and Content Creators, Building a Successful Digital Brand, Fraudulent Activity in the Industry, Sponsored Posts, Launching Product

#24 - Beca Alexander Founder and President of Socialyte: Starting An Influencer Management Agency, The World of Social Media and Content Creators, Building a Successful Digital Brand, Fraudulent Activity in the Industry, Sponsored Posts, Launching Product

Today I'm chatting with Beca Alexander, the Founder and President of Socialyte about the world of Influencers. Socialyte is one of the top Influencer Management agencies in the world. Beca was one of the OG influencer managers, as in, she was doing it before it was even a thing, so she’s very much on the pulse. Today, she does a deep dive into the world of social media, influencer management, and basically answers all the questions you may have about this industry.

She goes over what it takes to be a successful content creator and the importance of professionalism in this domain. We talk about understanding motivation and get into the concept of authenticity. Beca gives us her opinion on how to balance sponsored with non-sponsored posts. This episode is packed with information on how to thrive in this industry. Whether you’re a content creator or are just curious to learn more about how this industry works, this is an episode you shouldn’t miss.

To connect with Beca click HERE

To learn more about Socialyte click HERE

To connect with Siff click HERE

To learn more about Icing and Glitter click HERE.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Lauren McPhillips, Founder of This Renegade Love: Tips For Success As A Content Creator, Cultivating A Community Online, Finding A Niche, Taking A Business From Online to Offline, Creating An Email List, and How To Diversify Your Platforms

Lauren McPhillips, Founder of This Renegade Love: Tips For Success As A Content Creator, Cultivating A Community Online, Finding A Niche, Taking A Business From Online to Offline, Creating An Email List, and How To Diversify Your Platforms

On today's episode I'm chatting with Lauren McPhillips, founder of This Renegade Love, a no-filter online space that celebrates the 'renegade life' of turning passions into reality and providing peopl...

3 Juni 201941min

Ashley Mills & Mark Mullett, Founders of Obé Fitness: Pivoting From Hollywood to Fitness, Building A Fitness Brand From Scratch, Cultivating Community, and Challenges In Business

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On today's episode I'm chatting with Ashley and Mark, the founders of Obé Fitness, a streaming platform which provides a boutique fitness experience for people at home (but believe me when I say it is...

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Lindsay Ellingson, Supermodel and Co-Founder of Wander Beauty: Transitioning from Supermodel to Entrepreneur, Winning Allure Beauty Award, Advice for Entrepreneurs, How To De-puff Undereyes, and Travel Skincare Tips

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Rachel Katzman, Founder of Cuvée Beauty: Building a Beauty Company, Tips for Entrepreneurs, Scaling a Business, Tricks for Healthy Hair, Champagne in Haircare, Productivity Hacks, and Tips for Working with a Significant Other

Rachel Katzman, Founder of Cuvée Beauty: Building a Beauty Company, Tips for Entrepreneurs, Scaling a Business, Tricks for Healthy Hair, Champagne in Haircare, Productivity Hacks, and Tips for Working with a Significant Other

#32 - On today's episode I'm chatting with Rachel Katzman, the founder of Cuvée Beauty, a champagne haircare line which transforms your hair. She also works with her husband, Stephen Pasterino on P.vo...

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#31 - Meagan Williamson, Pinterest Consultant and Industry Expert: Pinterest 101 for Beginners, Finding Keywords, Tripling Income Using Pinterest, Original Content vs. Re-Pin Ratio, Recycling Old Blog Content and Optimizing Images For Pinterest

#31 - Meagan Williamson, Pinterest Consultant and Industry Expert: Pinterest 101 for Beginners, Finding Keywords, Tripling Income Using Pinterest, Original Content vs. Re-Pin Ratio, Recycling Old Blog Content and Optimizing Images For Pinterest

On today's episode I'm chatting with Meagan Williamson. Meagan is a Pinterest consultant who’s workshop I attended last year and who helped me quadruple my blog traffic in just a few months. When I di...

6 Maj 201946min

#30 - Jill Dunn & Carlene Higgins, Founders of Breaking Beauty Podcast: Power of Retinol, New Skincare Brands, K-Beauty, Sleeping Masks, Beauty Bestseller Favourites, Best Under $50 Skincare Products, Squalane, and Best Luxury Beauty Products

#30 - Jill Dunn & Carlene Higgins, Founders of Breaking Beauty Podcast: Power of Retinol, New Skincare Brands, K-Beauty, Sleeping Masks, Beauty Bestseller Favourites, Best Under $50 Skincare Products, Squalane, and Best Luxury Beauty Products

On today's episode I'm chatting with Jill Dunn and Carlene Higgins, otherwise known as the duo behind Breaking Beauty Podcast. Jill and Carlene are arguably two of the biggest beauty experts, having f...

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#29 - Dr. Natalie Mulligan, Naturopathic Doctor and Eating Disorder Expert: Eating Disorder Misconceptions, How To Spot An Eating Disorder, Healthy Eating vs. Orthorexia, Impact of Eating Disorders on Hormones and Healthy Approach To Weight Loss

#29 - Dr. Natalie Mulligan, Naturopathic Doctor and Eating Disorder Expert: Eating Disorder Misconceptions, How To Spot An Eating Disorder, Healthy Eating vs. Orthorexia, Impact of Eating Disorders on Hormones and Healthy Approach To Weight Loss

On today's episode I'm chatting with Dr. Natalie Mulligan. Dr. Natalie is a naturopathic doctor and eating disorder specialist. We previously spoke on episode #16 about all things alternative medicine...

22 Apr 201925min

#28 - Em Roberts, Founder of The Lipstick Fever: Starting A Blog, Cultivating A Strong Community, How To Get Invited To Fashion Week, IGTV Tips, Current Skincare Routine, Beauty Supplements, and Tips for Networking

#28 - Em Roberts, Founder of The Lipstick Fever: Starting A Blog, Cultivating A Strong Community, How To Get Invited To Fashion Week, IGTV Tips, Current Skincare Routine, Beauty Supplements, and Tips for Networking

On today’s episode, I’m chatting with Emily Roberts, my friend and founder of the blog, The Lipstick Fever. Em is a beauty and fashion blogger who moved from New York to London and has managed to buil...

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