Nicola Kilner, Co-Founder and CEO of Deciem: Being Radically Different, Why The Ordinary Is Priced So Low, Skincare Innovation, Modern Marketing, Copper Peptides for Acne Scars, Leading a Company Amidst Tragedy

Nicola Kilner, Co-Founder and CEO of Deciem: Being Radically Different, Why The Ordinary Is Priced So Low, Skincare Innovation, Modern Marketing, Copper Peptides for Acne Scars, Leading a Company Amidst Tragedy

On today's episode I'm chatting with Nicola Kilner. Nicola is the co-founder and CEO of Deciem. Deciem is an umbrella brand, under which there are a number of wildly popular skincare brands, including cult favourite, The Ordinary.

Nicola discusses her experience launching a radically different brand. Deciem launched with 10 skincare brands and continues to expand, launching new brands, and discontinuing others, which Nicola discusses. She also answers my biggest question: why The Ordinary products are priced so low, if they’re actually effective, and how all the brands under Deciem are so different. Nicola also discusses how Estee Lauder came to be a minority shareholder, how she dealt with tragedy when her Co-founder and former CEO of Deciem, Brandon Truaxe passed away, and successfully leading such a large team. This episode is a lesson in entrepreneurship which I’m sure you’ll all enjoy.

To connect with Nicola Kilner click HERE

To learn more about Deciem click HERE

To connect with Deciem click HERE

To connect with Siff click HERE

To learn more about Icing and Glitter click HERE

PRODUCTS MENTIONED

Arrae Bloat Alchemy Capsules, use code DREAMBIGGER at checkout for 10% off

The Ordinary EUK 134

The Ordinary Pycnogenol

The Ordinary “Buffet”

Niod CAIL

Niod CAIS

Niod Sanskrit Saponins

Niod Photography Fluid

The Ordinary Serum Foundation 2.1 Y

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#20- Michelle August, Founder of Spinco: Cultivating Community in the Fitness Space, Working Out to Increase Productivity and Overcoming The Fear of Failure

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On today’s episode, I’m chatting with Michelle August, the founder of Spinco about all things fitness and entrepreneurship. Michelle founded Spinco, one of Canada’s best known spin studios when she wa...

11 Feb 201924min

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#17- Dr. Mahmoud Zaerian, Chiropractor and Head Therapist for Gymnastics Canada: How To Find The Right Chiropractor, Correlation Between Diet and Physical Pain, Accupuncture For Hormones and Working With The Canadian Olympic Gymnastics Team

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On today’s episode, Dr. Mahmoud Zaerian and I do a deep dive into the world of functional modalities for the physical body. Think chiropracty, physiotherapy, acupuncture, etc. Dr. Mahmoud is the Head ...

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#16- Dr. Natalie Mulligan, Naturopathic Doctor and Eating Disorder Expert: Battling Eating Disorders, Essential Supplements and Proper Dosing, Adaptogens, Thyroid Health, How To Come Off Birth Control, Balancing Hormones and The Difference Between Omega 3

#16- Dr. Natalie Mulligan, Naturopathic Doctor and Eating Disorder Expert: Battling Eating Disorders, Essential Supplements and Proper Dosing, Adaptogens, Thyroid Health, How To Come Off Birth Control, Balancing Hormones and The Difference Between Omega 3

On today’s episode, Dr. Natalie Mulligan and I dive into the world of naturopathy. Natalie is a naturopathic doctor and eating disorder specialist who I like to call the supplement whisperer. We touch...

14 Jan 201947min

#15- Stephen Pasterino, Founder of P.volve: Optimizing Your Shape, Building The Perfect Butt; Training Victoria’s Secret Models; Sculpting vs. Bulking; Glute Activation; Muscle Inflammation; Fitness Mistakes, and How To Eat for Weight Loss

#15- Stephen Pasterino, Founder of P.volve: Optimizing Your Shape, Building The Perfect Butt; Training Victoria’s Secret Models; Sculpting vs. Bulking; Glute Activation; Muscle Inflammation; Fitness Mistakes, and How To Eat for Weight Loss

On today’s episode, I’m chatting with Stephen Pasterino, founder of P.volve. Stephen, crowned ‘The Ass Master’ by GQ, is one of New York’s hottest trainers, and has gotten Victoria’s Secret models run...

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#14- Elissa Goodman, Holistic Nutritionist, Lifestyle Cleanse Expert and Cancer Survivor: Inflammation, How To Treat Toxic Overload, Liver Detoxification, Treating The Root Cause Vs. Bandaid Approach, Intermittent Fasting, and Hormones

#14- Elissa Goodman, Holistic Nutritionist, Lifestyle Cleanse Expert and Cancer Survivor: Inflammation, How To Treat Toxic Overload, Liver Detoxification, Treating The Root Cause Vs. Bandaid Approach, Intermittent Fasting, and Hormones

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