Sara Panton, Co-Founder of Vitruvi: Why You Should Care About Scent, Making New Hires for Startup Founders, Tips For Elevating Customer Experience, and More

Sara Panton, Co-Founder of Vitruvi: Why You Should Care About Scent, Making New Hires for Startup Founders, Tips For Elevating Customer Experience, and More

On today’s episode, I’m chatting with co-founder of Vitruvi, Sara Panton. Vitruvi is a natural home-scents brand and is popularly known for their diffuser line of sleek products and clean, carefully-sourced essential oil blends. The company was founded by siblings Sara and Sean Panton as a way to create a safe home-scenting alternative to the traditional air-care products that carried harmful and toxic chemicals. The brand's journey from being a home business to now being sold on the shelves of top retailers such as Anthropologie and Nordstrom is incredibly inspiring so I’m excited to share Sara’s words of wisdom for how Vitruvi has grown to what it is Today. We talk on bootstrapping and funding during the early days of Vitruvi, tips for making new hires, building partnerships, marketing success, and so much more.

To check out Today’s hot tip from Bret Contreras, click HERE.

To learn more about Vitruvi, click HERE.

To connect with Sara, click HERE.
To connect with Siff, click HERE.

To learn more about Arrae, click HERE.

To learn more about Icing & Glitter, click HERE.


To get The Betty Body by Stephanie Estima, click HERE.

To get A New Earth by Eckhart Tolle, click HERE.


Produced by Dear Media

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Thais Gibson on Everything You Need To Know About Attachment Theory and Attachment Styles in Relationships

Thais Gibson on Everything You Need To Know About Attachment Theory and Attachment Styles in Relationships

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Jacq Gould on Building Self Trust, Redirecting Goals, and How To Navigate Feeling Stuck

Jacq Gould on Building Self Trust, Redirecting Goals, and How To Navigate Feeling Stuck

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Carlene Higgins & Jill Dunn of Breaking Beauty Podcast on Celebrity Brands, Clean Girl Aesthetics, and Where To Invest In Skincare

Carlene Higgins & Jill Dunn of Breaking Beauty Podcast on Celebrity Brands, Clean Girl Aesthetics, and Where To Invest In Skincare

On today’s episode, I’m joined by Carlene Higgins and Jill Dunn, the hosts of the Breaking Beauty Podcast, for a deep dive into what’s really worth your time and money when it comes to skincare. We br...

20 Jan 54min

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On today’s episode, I’m sitting down with Jena Covello, founder of Agent Nateur, to unpack how her personal health journey led her to build one of the most trusted clean beauty brands on the market. J...

13 Jan 55min

2026 Glow Up Series – The Business Playbook: Tools Every Brand Should Be Utilizing, How to Build a Scalable Company, Securing Funding & More

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On today’s solo episode, I’m back with Part Three of my 2026 Glow Up Series, breaking down the real business playbook for building a scalable brand. We talk about self-funding vs. raising capital, dif...

6 Jan 39min

2026 Glow Up Series – Becoming Your Healthiest & Hottest Self

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On today’s solo episode, I’m back with Part Two of my 2026 Glow Up Series, and we’re diving into what it actually takes to become your healthiest and hottest self. I break down my current wellness rou...

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2026 Glow Up Series – Goal Setting, Manifesting & Vision Boarding Deep Dive

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Raissa Gerona on Revolve’s Secret Sauce, Working with Celebs Like Kendall Jenner, Grandist & The New Creator Economy

Raissa Gerona on Revolve’s Secret Sauce, Working with Celebs Like Kendall Jenner, Grandist & The New Creator Economy

On today’s episode, I’m sitting down with marketing powerhouse Raissa Gerona to unpack how she helped build Revolve into one of the most influential fashion brands of our time. Raissa shares how her c...

16 Dec 20251h 6min

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