Amy Liu, Founder of Tower 28: Why It’s Never Too Late To Start A Business, Tips For Handling Risk, The Truth Behind The Clean Beauty Industry, and More

Amy Liu, Founder of Tower 28: Why It’s Never Too Late To Start A Business, Tips For Handling Risk, The Truth Behind The Clean Beauty Industry, and More

On today’s episode, I’m chatting with the founder of clean beauty brand, Tower 28, Amy Liu. Tower 28 is a non-toxic, non-irritating, vegan + cruelty free makeup and skincare brand built to be safe for sensitive skin. Amy has worked in the beauty industry for years, working under top beauty organizations such as L’Oreal, Kate Somerville, Smashbox - the list goes on! While working in the beauty industry, Amy noticed the limited selection of clean products made for sensitive skin like hers and decided that needed to change. From there, Amy decided to take the risk and start her own beauty brand. We go all into it in today’s episode, from how Amy landed her first internship, to working for the top beauty brands, to creating her own. We also spill the tea on the challenges of starting a business, how to handle risk, clean vs. natural beauty products, greenwashing in the beauty industry, and so much more.

To check out Today’s hot tip, SOS Daily Rescue Facial Spray, click HERE.

To learn more about Tower 28, click HERE.

To connect with Amy, click HERE.
To connect with Siff, click HERE.

To learn more about Arrae, click HERE.

To learn more about Icing & Glitter, click HERE.

To get The Four Agreements by Don Miguel Ruiz, click HERE.

Head to babeoriginal.com and use code DREAMBIGGER at checkout to save 15% off your order.

Produced by Dear Media

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Jordan Nathan, Founder of Caraway Home: Clean Kitchen Swaps, Teflon Dangers, Fundraising Lessons & More

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Laney Crowell, Founder of Saie Beauty: Building Saie to $100M+, Creating Hero Products, Hiring Tips & More

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On today’s episode I am talking again with Laney Crowell, Founder and CEO of Saie Beauty. A lot has changed since our last conversation in 2020—Saie has now grown into a $100M+ brand and a major playe...

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Rebecca Minkoff: Founder Resilience, Secret to Long-Term Success, How to Stay Relevant As A Brand & More

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On today’s episode I am speaking with fashion powerhouse Rebecca Minkoff who shares the story behind building her iconic brand — from scrappy beginnings and early celebrity buzz to navigating influen...

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Julie Wainwright, Founder of The RealReal: Reinventing at 52, Building a Billion-Dollar Business, Turning Failure Into Fuel, & More

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17 Juni 20251h 10min

Jesse Mecham, Founder of YNAB: Mastering Money Mindset, Eliminating Financial Stress, and Giving Every Dollar a Job & More

Jesse Mecham, Founder of YNAB: Mastering Money Mindset, Eliminating Financial Stress, and Giving Every Dollar a Job & More

On today’s episode I am speaking with Jesse Mecham, founder of You Need a Budget (YNAB). He shares the inspiring story behind building one of the most beloved budgeting tools—starting with a simple sp...

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Scaling a Brand Beyond Year One: Tips for Intermediate Founders, Strategic Partnerships, Navigating Rooms with Confidence & More

On today’s solo episode I dive into what it takes to scale a brand after the initial launch phase. Aimed at intermediate founders in year two and beyond, we explore actionable strategies for continued...

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Jordan Harper, Board Certified NP & Founder of Barefaced: Preventative Anti-Aging, Peptides, Melasma Management & More

Jordan Harper, Board Certified NP & Founder of Barefaced: Preventative Anti-Aging, Peptides, Melasma Management & More

On today’s episode I am speaking with Jordan Harper, Board-Certified Nurse Practitioner and founder of Barefaced, to break down what actually works when it comes to preventative anti-aging. Jordan sha...

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Serena Kerrigan, Creator, Director & Producer: Personal Branding 101, Dating Without Drama, Launching a TV show, & More

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